Co-Author of the book, Rockstar Entrepreneur, Ben Littlefield and Laura Capes hold a bootcamp style seminar to help entrepreneurs - new and veteran alike - get on track and learn the tools of modern entrepreneurial warfare...

1. entrepreneurs can change the world
Ben Littlefield and Laura Capes

2. Overview
1. Inspiration and Wisdom
2. Modern Entrepreneurs and the “Digital Revolution”
3. Q & A

3. Inspiration & Wisdom
Entrepreneurs: the new rockstars

4. Why be an entrepreneur
• The “good life”
• The journey: it isn’t easy
• Entrepreneurship is a journey for champions: rockstars
• Crappy hours
• Your boss is a slave driver
• Crappy benefits
• Still want to ride?

5. Innovation & Marketing
security
 The core of all business is:
1) Innovation
2) Marketing
connection
needs importance

--Peter Drucker
• Love your clients
• Add MORE Value
• Ask a better quality question
vitality

6. Know your biz
Do you really know your business?
Railroads and Yellow Books (that go into the recycling can)

7. Who the hell are you?
The Creator The Manager The Gambler
Artist Thrives in chaos Born to be an
Inventor Put in order entrepreneur
Wants to create Directing/leading Thrives with risk

8. The NOW of the biz environment
spring summer
winter fall

9. The Business Lifecycle
prim
e
Foot
i n gra
ve
Birth adol
esce
nce
midl
ife

10. A nice cold glass of"
wake the hell up
• Nearly half of ALL businesses • Small biz represents 99.7% of
fail within 5 years
all employers
• Only 1/3 make it past 10 years
• Small biz provide 70% of new
• 95% of businesses never jobs
reach $1 million
• 97% of exports come from
• Less than 2% of businesses small biz
reach above $10 million

11. Passion or Drive
Drive
What you HAVE to do
Passion
What you were BORN to do

12. Sitting on a rock
The importance of recharging your
battery…
Business is a contact sport, played
intellectually – your mind is your weapon –
give it what it needs…
If your car was out of gas, would hitting
the accelerator harder fix the problem?

13. Internal Customers
When possible, be a customer, not an employer
Customers have more flexibility

14. Measure like a nerd
$ in
$ out

15. Getting “social”
Adding a social component to your business,
no Twitter doesn’t count!
Doing well by doing Good!

16. Rockstar Biz Plan
outcome
note Revenue sources
note
note
note note
Client ID note
note Unfair advantage
note note note
note
offering
note note
Key resources/costs
note
note
note note
How to sell/distribution
note
note

17. The Modern Entrepreneur
The digital revolution

18. Important trends

19. Traditional Media
Print Yellow Pages
TV
Radio
Newspapers
Billboards
Magazines

20. Digital Media
The Internet
Websites
Blogs
Social Networks
Video
Digital Ads

21. THE INTERNET: KIND OF A BIG DEAL
228 million in the US
The Beginning
(1993) = 50 websites
74% of US population
Today: 234+ million
US not the leaders:
websites and
growing!
South Korea 77%
Australia 80%
Netherlands 86%
Sweden 89%
Iceland 93%

22. Who’s online?

23. Purchasing Decisions

24. The King
Google has 4x market share over
Nearest Competitor: Yahoo!

25. Leverage: a rockstar tool
Trading vs. Leveraging
Leveraging Time for
Money
Trading Time for Money
Do it Once
Do it Once
Get Paid Forever
Get Paid Once

26. Leverage: a rockstar tool
How many of you have a website?
How does it serve your business?
Online
Brochure?
Interactive
Salesperson?

27. Digital Brochure
Billboard in the desert…

28. Digital Presence Matters
44% of all businesses have a website
Average sales for a small business = $3.6 million
Average sales with a website = $5.3 million

29. Good News and Bad News
Bad News:
Your Website Probably Sucks!
Good News:
Most Websites Definitely Suck!

30. How do we know?
Not because I’m so smart...
It’s not subjective (Expert
Opinion)
It’s objective
(Actual Statistics)
Website Grades: Most rank 5-50 out of 100
Page Ranks: Most rank 0-2 out of 10

31. 6 Point Digital success strategy
1. client ID
2. branding
3. action 6. Findability
4. trust
5. interactivity

32. Success strategy #1: Client ID
Tip: It’s not about you!!!!!!!
It’s about your customers!
1. FOWTW
2. GOGI
3. GITT

33. Organic SEO:
400% Higher
Conversions

34. Success strategy #2: Branding
Who are you?
What’s your purpose?
What makes you unique?
How do you add more value?
What’s your unfair competitive advantage?

35. Success strategy #2: Branding
How do you deliver that online?
Look & Feel
Two Reasons:
Messaging 1) To be educated
2) To be entertained
Design

36. Success strategy #3: ACTION
Create a Compelling “Call to Action”
Be clear what you want them to do
Make your offer enticing
Provide more value than anyone else
Utilize ethical bribes
Ex. Free report or video in exchange for
email address

37. Success strategy #3: ACTION
What are you asking your client to do?
Expecting them to call is not enough!

38. Success strategy #4: TRUST
6 ways to build trust online:
People Buy from Sources
They Trust
1. Offer a Money-Back Guarantee
Goal: Be the Expert and
2. Include Video Testimonials Trusted Advisor
How Do You Convey Trust?
3. Use Trust Logos (BBB)
4. Have a Privacy Policy
5. Offer a Free Trial
6. Show Phone # & Address

39. Success strategy #5: INTERACTIVITY
You only get 2.3 seconds to make an impression
Roughly 9 out of 10 visitors will leave your site without
taking any action
Making your site interactive can improve your odds of
getting more visitors to take action
TIP: No, having a newsletter subscription form doesn’t count as being
interactive!

40. Success strategy #6: Be findable
Overview: Search engine visibility
2-Part Concept
On-Page Off-Page
Factors Factors

41. On page
Elements within your website that you have the ability to control
100% controllable
Represents about 20-40% of Google’s algorithm for Ranking Websites
Can have a perfect off page strategy but not having the right on page
strategy can eliminate all results
Ex: Keyword Use, Title Tags, etc.

42. Off Page
Elements that are part of other websites that impact your sites search
engine ranking.
Contributes about 60-80% of ranking results
Would contribute 0% toward ranking results if on page elements were
not compliant
Ex: incoming links to your website from others (“votes”)

43. How does google determine rankings?
Google PageRankTM (simplified)
Google assigns each page it has “indexed” a
‘Page Rank” from 0 - 10
Could be called “page importance” or “page
relevance” or “page authority”
Democratic “voting system that allows the public
to decide whites sites are the most important
and relevant pages

44. Critical points to remember
Your page rank is your
Do you understand your client?
VOTING power
Do you deliver more value?
The higher your page rank,
Are you trustworthy?
the more authority you have,
Are you findable?
the more weight your vote has
The more power and
relevance you give to the sites
you link to

45. Resources
For a copy of this presentation and more resources,
give us your card, we’ll hook you up!

46. entrepreneurs can change the world
Ben Littlefield and Laura Capes
Q&A
Be in Touch:
RockstarEntrepreneur.com – Official Launch next month
Ben@ThreeSixtySolutions.com
Laura@ThreeSixtySolutions.com