These images were created for a Principles of Marketing assignment at Emerson College. More information can be found within the slideshow.

1. Rebranding RTC Ski Equipment Presentation By: Laura Powell

2. Vaulting Ambition My Principles of Marketing classmates and I were given the assignment of taking RTC Skis, a tiny, ultra- high quality ski maker based in Switzerland, and presenting it to the global market.

3. Much Ado About Nothing RTC has no substantial internet presence, their website, Twitter, and Facebook are all in German, and there has never been any attempt by them to create an advertising campaign. The term ‘blank slate’ is an understatement.

4. Winter’s Tale The following images and copy were created by me using Adobe Photoshop for the branding of RTC. They were intended to be used: As print ads on billboards surrounding upscale ski resorts (Vail, Aspen) In information pamphlets found in such resorts In popular ski magazines (SKI, Powder)