1. IN WHAT WAYS DOES YOUR
MEDIA PRODUCT
USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?
Question One –

2.  Throughout all the media products, we have tried to
used the form and conventions of real media singer-
songwriter products. Such as performance
shot, close-ups shots, lip syncing, natural lighting
and realistic clothing. Some of the above conventions
have been developed like close-up shots, but then
added extreme close-ups while Evie is singing in the
forest. We felt that this would create a sense of the
viewer developing a personal connection with the
artist. But it also means that the viewer could relate
to the singer-songwriter artist as they are portrayed
to be ‘normal’.

3. Music Video
 CAMERA WORK –
 POV (Point of View) –
 As you can see from the images to the left the
POV shot has been used in our music video.
This allows the viewer of the music video to
feel as though they can see what the artist in
the video sees.
 The top image is a POV of the artist looking at
a happy family which she really wants to be
apart as you can see from the middle this is
her part which is represented through the
uses of flashback.

4. Music Video
 CAMERA WORK –
 Close-ups –
 The close-up shot has mostly been used to
show the viewer the artist reaction. They were
mostly taken in the urban location, as this was
where the majority of the film was carried out.
Therefore using close-ups in the forest
location would not create the same effect.
 The top image shown the artists reaction to
the two friends having a conversation which
she wants to be apart of.

5. Music Video
 CAMERA WORK –
 Establishing Shots –
 The use of establishing shots in the different
locations within the video means that the
viewer doesn’t get confused with where the
artists is. It also create a atmosphere for the
music video.
 The middle image is a establishing shot of the
skate park, which we feel really represents a
urban location. This image uses the rule of
thirds as she is located to the right-hand side
of the skate park sign. The image shown
exaggerates the artists loneliness as you
cannot see anyone else around her.

6. Music Video
 CAMERA WORK –
 Low and High Angled Shots –
 The high angled shots have been used in both the top two
images. We have used this in the urban location as she is
walking down the street before she looks into the happy
family situation. This make the artist look like she is being
looked down on, as the artist is made to look small and less
significant. This is exactly how we wanted the artist to be
portrayed as.
 The low angled shots have ne used in to the bottom images.
We have used this in both locations but the one which is
the most obvious is in the urban location. Where the artist
is on the skate park ramp. This is where the girl is seen as
growing in confidence
and she is represented as
being powerful as other
people feel as though she
is looking down on
them.

7. Music Video
 CAMERA WORK –
 Over-The-Shoulder Shot –
 The over-the-shoulder shot enables the
designer of the music video to emphasise the
artists emotions and her loneliness. This is
done by placing the camera over the artists
shoulder showing use what she sees. The
artists watching other girls talking to each
other. This helped us to exaggerates he
loneliness and that she wants to be with
them, but she lacks confidence.
 It was also used when the girl is in the skate
park writing thee song lyrics into her diary.
This shot gives the viewer a closer look at
what she is writing and how she feels. This is
because it is a key part of our music video.

8. Music Video
 CAMERA WORK –
 Extreme Close-ups –
 The only place the extreme close-ups have
been used is throughout the artist singing. As
this shows lip syncing and means that the
viewer can see the artist singing the lyrics of
the song. This also allow a personal
connection to be created as its even more
close-up and personal. Creating a more
developed and personal connection with the
videos audience.

9. Music Video
 CAMERA WORK –
 Mid Shots –
 Mid shots have been used numerous time in our
music video. As you can see from the print screen
taken from our music video. One of the mid shot we
felt that was required was a mid shot of both the
artists and the boy who wants to help. This helps to
establish the relationship between both
characters, as you can see how close they are to each
other. It represents that the artist is growing in
confidence and therefore feels as though she can
talk to anyone without any worries.

10. Music Video
 CAMERA WORK –
 Long Shots –
 Long shots shows the artist’s full body, which
is often shows a stereotype of a female as
having a ‘perfect body’. This creates an idol of
a artist as young girls aspire to look like this.
Therefore the use of a long shot means the
that the artists costume is revealed, showing
the audience the artist’s style.

11. Music Video
 LOCATION –
 Urban/Destroyed Location –
 Current music videos have convention which
includes having a urban location featuring in
the video. This could be shown as the ‘ideal’
lifestyle normally associated with rap and
R&B music videos. But our video subverts this
stereotype because it is a singer/songwriter
genre we needed to make it look like it is a
sad, lonely and a place which no one wants to
be in. Therefore the location we selected
looked destroyed creating a depressing
atmosphere to the video.

12. Music Video
 LOCATION –
 Forest/Deserted Location –
 To develop it further, we decided to add
another location to the video. Which would
add more mystery and excitement to the
video, as these would both be contrasting
locations. The urban location has
connotations of 0f noise, chaos, busyness etc.
So we decided that the other location needed
to be the complete opposite. Which means a
deserted location would need to be used.
Therefore we decided to use a forest as the
other location as this is
peaceful, relaxing, peaceful and picture
perfect. It also means that the performance
shots could be taken in this location as the
trees could help with the framing of imagery.

13. Digipak
Another typical conventions of digipak in our chosen genre
as most digipak in the singer-songwriter genre only have one
song on the
album. This will
be the artists
most popular or
well known song,
as this will help
to promote the
album. This
means that the
digipak will have
to have related
image on it to
the song. This is
why visuals from
the music video
are the best
thing to use to
help promote to artist.
The convention
used in singer-
songwriter music
videos’ are to
have a very
simple yet
attractive image.
The images on
the digipak have
had to be edited
slightly as the
original colour
was to dark
Therefore only
only the colour contrast has be slightly altered. Singer-Songwriter
artists promote themselves as being normal’, which means that they
can create connection with the target audience. Therefore a simple,
normal and natural image is the most suitable for the digipak images.

14. Digipak
FRONT COVER –
 As you can see the image in the top right hand-side image is the
image we have chosen to use as the front cover. This image is
similar to the image used on the artists Emeli Sande front cover
(bottom right hand-side), as this is a typical convention of the
genre. As it is just the artists and a simple background. You can
also see that the rule of thirds has been used to frame the artist so
that the text could be clearly shown on the left-hand side. Having
this simple layout means that the audience could identify who the
artist is and it also link in with all the music video and the advert.
 The artists name ‘Evangeline May’ is larger
than the song title ‘Read All About It’, as
the artist name is more important than the
song title. But to bring both The lines
together we decided to use the same
font, which we also decided to use
throughout all the promotional
products, which would then bring them all
together to create one strong promotional
package.

15. Digipak
BACK COVER –
 The image in the top right hand-side is the image we have selected for
the digipak back cover and is also taken from our music video. The
image in the bottom right corner is from Emeli Sandé CD, yet again
this is very simple which is a convention of the genre. This is why we
decided that the simple image of just the forest and the artist. Thee
rule of thirds has been used again so that the bright splash of colour is
only in one place meaning that the viewers attention is in one
place, therefore we have stuck to the conventions of the genre as it is
very simple. We have also stuck to the conventions of the genres
digipak with only a limited amount of information of the back and the
barcode which is required on all digipak.
 On the back of Sande digipak you have a
list of all the songs included in the CD
where as in our digipak we are selling this
as just a single therefore there is no need
to include the list of songs on the back.
Again the same font has been, which will
bring all the promotional products
together creating one strong promotional
package.

16. Advert
In all of the promotional product
which we have created we have
used the exact image, therefore
we would have a continuity
problem with in all our products.
But it also means that it is more
recognisable to people when they
see the advert in a magazine.
The image of the artists in the
forest location, conveys the
singer-songwriter genre as this
represent the artist as being
unique and very original. This is
a main part of the genre and is
something which we have tried
to include throughout the
project. The image has been used
throughout the promotional
package as its included on the
front cover of the digipak and at
the end of the music video. The
target audience for the whole
promotional package is
teenagers. Female teenagers are
interested in looking fashionable
and look up to celebrities, so
through buying there stars
product they will feel like they
are developing a personal
connection with the artist which
then makes then want to buy
more and more of the stars
products.