2. Hear from the creative, strategic
minds driving our business
development program.
3. Collaborating Globally
Engaging Client Communications
Building Business Resources
Enhancing Marketing Opportunities
Through Video
Developing Strategic
Communications
Supporting Women’s Initiatives
Blogging in Dual Languages
Pro Bono Annual Review
Expanding Our Social Presence
4. Our Hong Kong office partnered with the Asia Securities Industry
and Financial Markets Association (ASIFMA), a regional trade
association, to co-host “Maximizing Outcomes in Upcoming Asia
Restructurings,” a senior level industry summit on the topic of
restructurings throughout Asia and the potential impact on the
global economy.
“The Asia restructuring conference
gave me the opportunity to work
with a distinguished group of 50
speakers, as well as our partners
and business development team
worldwide to deliver an impactful
and informative conference. We
extended the reach of the program
through a video series and Q&As
published across our digital
platforms.”
Kathryn Tschumper
Business Development Manager –
Greater China
Collaborating
Globally
5. Engaging Client
Communications
Please join us throughout 2014 for a webcast series focused on the
hot topics relating to the Department of Health and Human
Services, the Supreme Court, the Securities and Exchange
Commission and the Internal Revenue Service that will impact your
business now and in the future.
“Having a daily, hands-on
involvement with the marketing
communications that are sent
from the firm means I work
with lawyers, managers and
specialists throughout the firm
globally to ensure their
important messages look their
best, read clearly and reach
their intended audiences.”
Hosted by Latham’s former government officials and longtime
practitioners, each webcast will provide insight into current issues
and practical guidance for how your business can respond. Costa Rodopoulos
Business Development Senior
Coordinator
Gus Rodopoulos
Business Development Senior
Coordinator
6. Building Business
Resources
Providing access to a library of foundational Master Limited
Partnerships (MLPs) documents, thought leadership and Latham
expertise, our MLP site is intended to assist members of the
business and financial communities in learning more about the MLP
structure.
“Creating a one-of-a kind
portal of information for all
things related to MLPs was
quite an undertaking, but it
was remarkably rewarding.
Our portal provides a point of
reference on MLPs and is
used daily by our team, our
clients and across the
industry.”
Chrissy Walton
Senior Business Development
Manager – Global Industries and
Energy & Natural Resources Lead
7. Enhancing Marketing
Opportunities Through Video
The Word of the Day offers insights on global merger and
acquisition slang, legal and regulatory terminology taken from
Latham & Watkins' Global M&A Book of Jargon®.
“Creating our ‘Word of the Day’
video series was a great
experience. We selected very
specific legal jargon from the M&A
world and explained it in layman’s
terms. It was a wonderful
opportunity to work with our
lawyers, our in-house video team
and our communications group to
create a very successful video
series that garnered a lot of
attention, aiding in downloads of
our app and usage of our
web-based directory.”
Elyse Lazaruk
Practice Development Manager –
M&A/Private Equity
8. “Our lawyers work on matters that
are significant for their clients,
often with impact on major
industries and global markets.
Helping to build relationships
between our thought leaders and
the news reporters and editors
who tell these stories makes
every day different and intriguing,
which personally offers me unique
opportunities to learn and
grow professionally.”
Frank Pizzurro
Senior Public Relations Manager
Developing Strategic
Communications
9. The Women’s Forum for the Economy and Society held their
2013 Global Meeting in Deauville, France, from October 16-18. In
addition to sponsoring the event, a number of partners and
associates from around the world joined a series of panels to
discuss hot button issues.
“I feel fortunate to be able to work
closely with so many of the
immensely talented women
lawyers throughout the firm for the
annual Women’s Forum in France.
We collaborated to develop
session topics and engagement
opportunities to enhance our
participation in this very important
global event. Executed as a part of
our Women Enriching Business
(WEB) program, it proved to be a
tremendous opportunity to highlight
and support the sophisticated work
of our women lawyers and clients.”
Marina Lott
Business Development Manager –
Paris
Supporting Women’s
Initiatives
10. Blogging in Dual Languages
Al-Mirsal is a dual language blog in English and Arabic, providing insights
and commentary on legal developments in the Middle East.
Visit Al-Mirsal (English) Visit Al-Mirsal (Arabic)
“Al-Mirsal, the first legal blog in
English and Arabic, provides a
forum for our lawyers
in the Middle East, and those
working in the MENA region, to
discuss and share their insights
on legal developments. The dual
language format provides us with
opportunities to connect with
other industry leaders and share
insights in a responsive manner.”
Melissa Pasha
Business Development Manager –
Middle East
11. The Pro Bono Annual Review offers a glimpse into our pro bono
program and community service initiatives, through photos,
infographics, quotes, and descriptions of matters.
“As the project’s graphic designer,
my contribution to the report was
to visually communicate the firm's
global humanitarian achievements.
This year’s theme Doing Good,
Hour by Hour provided me with
the starting point for the graphics
narrative. Inspired by world time
zones, I created a series of clocks
to represent the significant number
of pro bono hours that Latham &
Watkins puts in from sunrise to
sunset, all over the world. It’s
always a rewarding experience for
me to apply my skills to showcase
all the meaningful work the firm
provides.”
Andrea Villafañe
Graphic Designer
Pro Bono Annual Review
12. “Bringing attention to the people
behind the tremendous work being
done throughout the firm globally is
wonderfully rewarding. Collecting
and sharing stories, photos and
videos means I work with just
about everyone throughout the
firm, as well as our external
partners, to provide engaging
online content that brings the work
of the firm to a wider audience and
opens up our communication
channels.”
Julie Salickram
Social Media Specialist
Expanding Our
Social Presence