Google has announced the most radical change to their search engine yet, to better cope with longer, more complex queries. The change to the search engine, codenamed Hummingbird, has already been running for around a month, although Google have only just made the changes public. The changes have been introduced because users are now asking more of Google, beyond the typical keyword matching queries. Users now expect search engines to match concepts and meanings in addition to words. Hummingbird buzzes along Hummingbird’s changes were announced to reporters at the garage where Google was first set up by Larry Page and Sergey Brin 15 years ago. Amit Singhal, senior vice president of search, said in a blogpost: “Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” “The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.” Conversational Google search One of the most radical changes to the algorithm is the addition of conversational search. This means that users can phrase a question in natural language, such as ‘Where is the closest place to me that I can buy an iPhone 5s?’, and relevant results about the location of actual shops will be returned, rather than simply matching words like ‘buy’ and ‘iPhone 5s’. Danny Sullivan, founder of Search Engine Land,� told the BBC, “For me this is more of a coming out party, rather than making me think ‘wow’. “If you’ve been watching this space, you’d have already seen how they’ve integrated it into the [predictive search app] Google Now and conversational search. “To know that they’ve put this technology further into their index may have some big payoffs but we’ll just have to see how it plays out.”

1. Google
announces new
ways to search
www.latestdigitals.com

2. Google announces new ways to search
www.latestdigitals.com
Google
announces new
ways to search
For the latest tech news, visit
www.latestdigitals.com
everyday!

3. Google announces new ways to search
www.latestdigitals.com

4. Google announces new ways to search
www.latestdigitals.com
Google has announced the most radical change
to their search engine yet, to better cope with
longer, more complex queries.
The change to the search engine, codenamed
Hummingbird, has already been running for around
a month, although Google have only just made
the changes public.
The changes have been introduced because users
are now asking more of Google, beyond the
typical keyword matching queries. Users now
expect search engines to match concepts and
meanings in addition to words.

5. Google announces new ways to search
www.latestdigitals.com
Hummingbird
buzzes along

6. Google announces new ways to search
www.latestdigitals.com
Hummingbird‟s changes were announced to
reporters at the garage where Google was first set
up by Larry Page and Sergey Brin 15 years ago.
Amit Singhal, senior vice president of search, said in
a blogpost: “Remember what it was like to search
in 1998? You‟d sit down and boot up your bulky
computer, dial up on your squawky modem, type in
some keywords, and get 10 blue links to websites
that had those words,”

7. Google announces new ways to search
www.latestdigitals.com
“The world has changed so much since then:
billions of people have come online, the Web has
grown exponentially, and now you can ask any
question on the powerful little device in your
pocket.”

8. Google announces new ways to search
www.latestdigitals.com
Conversational
Google search

9. Google announces new ways to search
www.latestdigitals.com
One of the most radical changes to the algorithm is
the addition of conversational search. This means
that users can phrase a question in natural
language, such as „Where is the closest place to me
that I can buy an iPhone 5s?‟, and relevant results
about the location of actual shops will be
returned, rather than simply matching words like
„buy‟ and „iPhone 5s‟.

10. Google announces new ways to search
www.latestdigitals.com
Danny Sullivan, founder of Search Engine Land,�
told the BBC, “For me this is more of a coming out
party, rather than making me think „wow‟.
“If you‟ve been watching this space, you‟d have
already seen how they‟ve integrated it into the
[predictive search app] Google Now and
conversational search.
“To know that they‟ve put this technology further
into their index may have some big payoffs but we‟ll
just have to see how it plays out.”

11. Google announces new ways to search
www.latestdigitals.com
For the latest tech news, visit
www.latestdigitals.com
everyday!