1. e-Commerce Insider May 2013
User Behaviors for China Mobile Commerce

2. Article from e-Commerce Insider, the monthly report monitoring market trends in China
According to a recent survey by iiMedia, in 2012 the user scale of China mobile commerce already reached
149 million people, increased 62% compared with 2011. And by 2015, the user base is forecasted to be 352
million.
Mobile Taobao currently occupies 62.7% of the mobile commerce market share, followed by Mobile
360buy(JD.com) 16.7%. New mobile shopping platforms are also emerging, which target at low income migrant
workers or residents located in 3rd/4th tier cities. Two biggest players right now are mmb.cn and igou.cn.
Top 3 most popular payment methods for mobile purchase
based on the survey?
Cash on delivery 33.2%
Third Party Payment
32.6%, i.e. Alipay
Online Banking 13.2%
1
2
3
16.3%
18.3%
26.2%
27.8%
36.9%
Feel troublesome to register and
use mobile payment
See many negative customer
reviews
The speed of mobile internet
speed is slow
The phone screen is too small to
browse products
Worry about the security of
mobile payment
Top reasons which might turn consumers away from
mobile purchasing?

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