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Social media marketing - Gaythri Raman, LexisNexis
1. LAS Special Libraries Section’s 2nd Annual Networking Event
Social Media Marketing
By,
Gaythri Raman
Associate Director, Marketing
LexisNexis Southeast Asia
2. Social Media – You Can’t Ignore It
•200 million registered users (est) •100++ million members globally
• 44% of members aged 39-54 •52% based outside of US
• 1 billion tweets written per week •Approx 1 million new users every 12 days
•3 billion videos viewed per day
•800 million users log in at least once every 30 days •70% of youtube traffic comes from outside of
•75% are non US the US
•51% of brand followers will purchase that specific brand
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3. Today’s Challenge
The ‘Social Customer’
• Technology gives them a voice
• They are influential
• Amplified voices across the social web
• Social customers are trusted among their
peers as their influence grows
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4. Social Media – How can we make use of it?
• Build brand awareness
• Enhance customer service
• Generate buzz, advocacy of word of mouth
• Shift consumer perceptions
• Uncover customer insights
• Engender customer loyalty
• Generate brand engagement
• Influence key opinion formers
• Generate leads or build prospect base
• Stimulate dialogue or relationship with prospects
• Encourage participation for social event
• Manage brand reputation
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5. How do we do it? – some examples
@LexisNexis Singapore
@LexisNexis Malaysia
@LexisNexisSG
@LexisNexisMY
• Online Hunt
• Lexis App
• Sign on problem?
• Innovation ideas
•Soft launches
And more…
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