The document discusses business intelligence and how it can help companies. It describes business intelligence as knowing the industry, markets, value chain and customers to understand trends, disruptions and opportunities. This allows companies to design better strategies, enhance marketing, spot new opportunities and mitigate risks. It recommends organizing information, finding sources of data, and curating the information collected to build a smart system for business intelligence.

1. B U S I N E S S I N T E L L I G E N C E
B U I L D I N G A S M A R T S Y S T E M F O R
Alain Lesage, 2016

2. W H A T I T I S
B U S I N E S S I N T E L L I G E N C E
Photo: Jaume Plensa

3. K N O W I N G
T H E I N D U S T R Y T H E M A R K E T S T H E V A L U E C H A I N
Photo: Club Magellano SRL

4. U N D E R S T A N D I N G
C U S T O M E R B E H A V I O U R M A R K E T O F F E R I N G S
I N D U S T R Y D Y N A M I C S K E Y P L A Y E R S T R A T E G I E S
Photo: Daniel Spies

5. I D E N T I F Y I N G
C U S T O M E R S S U P P L I E R S
C O M P E T I T O R S I N F L U E N C E R S
Photo: James Cridland

6. D E C I P H E R I N G
T R E N D S C Y C L E S
D I S R U P T I O N S G A M E C H A N G E R S
Photo: Peter John Maridable

7. E N C O M P A S S I N G
S T R A T E G Y M A R K E T I N G
T E C H N O L O G Y F I N A N C E
Photo: Nick Southall

8. W H Y D O I T
B U S I N E S S I N T E L L I G E N C E
Photo: Daniel Burka

9. D E S I G N S T R A T E G Y
Photo: anuarsalleh
D R I V E I N F R O N T S U C C E E D F A S T E R
U S E R E S O U R C E S E F F E C T I V E L Y S H O W O F F

10. E N H A N C E M A R K E T I N G
C O M M U N I C A T I O N P O S I T I O N I N G
D I S T R I B U T I O N P R O D U C T D E S I G N
Photo: Alain Lesage

11. S P O T O P P O R T U N I T I E S
N E W C U S T O M E R S E X T R A S A L E S
N E W M A R K E T S P O T E N T I A L P A R T N E R S H I P S
Photo: Wil Stewart

12. M I T I G A T E R I S K S
A N T I C I P A T E C H A N G E A V O I D W R O N G R E L A T I O N S H I P S
L E A R N F R O M O T H E R P E O P L E S M I S T A K E S
Photo: Jon Roig

13. H O W T O D O I T
B U S I N E S S I N T E L L I G E N C E
Photo: Simon James

14. O R G A N I Z E
I N F O
• Set up the tree
• Decide on a vocabulary
• Maintain lists
• Tag for what, who, where
Photo: Mathias Pastwa

15. F I N D
S O U R C E S
• Listen to people
• Search the web
• Subscribe to publications
• Join organisations
• Attend events
• Talk to people!
Photo: Glen Noble

16. C U R A T E
• Read, browse, watch
• Follow links
• Select and collect
• Classify and tag
• Share and comment
Photo: Jeffry