Presentation at JURE2018 workshop. 5.7.2018. Antwerpen, belgium

1. Social media as a tool for
researchers
Jari Laru, Dr.Ed, University lecturer, Technology Enhanced Learning, Faculty of Educational Sciences, Learning & Educational
Technology Research Unit, University of Oulu. JURE2018 workshop. 5.7.2018. Antwerpen, belgium

2. https://about.me/jari.laru / https://orcid.org/0000-0003-0347-0182 / http://www.researcherid.com/rid/H-3573-2013 (should be updated) /
https://www.scopus.com/authid/detail.uri?authorId=24344151900

3. THIS presentation is online:
Slideshow Materials
http://bit.ly/jure2018someworkshop

4. Description of the main issue (problem)
Main issue - Task - Research - Alternative metrics - Scholary
collaboration networks - Tasks

8. Discussion task
Main issue - Task - Research - Alternative metrics - Scholary
collaboration networks - Tasks

9. Discuss: How do you promote your
research?

10. Research & Researchers’ views
Main issue - Task - Research - Alternative metrics - Scholary
collaboration networks - Tasks

11. Experts, scientists, politicians
Etc.
Mainstream, but also experts and
scientists (groups etc)
https://digitalmarketingcommunity.com/indicators/among-the-top-5-social-networks-used-for-news-in-2017-facebook-is-the-king-reuters-institute/

12. “In essence, the majority of the researchers we talked to at the seminars we hosted had not thought about
using and hence did not really understand how to use social media effectively in a professional
setting but were curious enough to take part in the discussions. Social media was seen as:
● Time consuming
● Too difficult to learn
● Having irrelevant audiences
● Being for private rather than professional life
● Having too short a message length (referring to Twitter)
Concerns were also raised as to whether social media activity really increases the impact of a resarch
publication. One researcher saw social media in a professional setting as highly unreliable and preferred
traditional communication channels.” (pp. 309-310, Persson & Svensson, 2016)
Persson, S., & Svenningsson, M. (2016). Librarians as advocates of social media for
researchers: A social media project initiated by Linköping University library, Sweden.
New Review Of Academic Librarianship, 22(2-3), 304-314.
https://doi.org/10.1080/13614533.2016.1184693
Researchers’ opinions on social media

13. Terras, M. M. (2012). The impact of social media on the
dissemination of research: Results of an experiment. Journal of
Digital Humanities, 1(3). http://journalofdigitalhumanities.org/1-
3/the-impact-of-social-media-on-the-dissemination-of-research-by-
melissa-terras/
“What became clear
to me very quickly
was the correlation
between talking
about my research
online and the
spike in downloads
of my papers from
our institutional
repository”

14. “I see myself as a ‘person-brand’
– being researcher is an
identity.”
Jaring, P., & Bäck, A. 2017. How Researchers Use Social Media to
Promote their Research and Network with Industry. Technology
Innovation Management Review, 7(8): 32-39.
http://timreview.ca/article/1098

15. ..bibliometric analysis and subsequent
involvement with researchers’ publishing
strategy, made us aware of the potential of
social media as a communication tool for
researchers. We saw an opportunity for
Linköoping University (LiU) to increase the
visibility of its research, using social media as
a communication tool..
Persson, S., & Svenningsson, M. (2016).
Librarians as advocates of social media for
researchers: A social media project initiated by
Linköping University library, Sweden. New Review
Of Academic Librarianship, 22(2-3), 304-314.
https://doi.org/10.1080/13614533.2016.1184693

16. via Innovating the culture of sharing in Scholarly Communications - Keita Bando

17. Simple cyclic model of the
discovery workflow
Simple cyclic model of the research
workflow
via Innovating the culture of sharing in Scholarly
Communications - Keita Bando

18. https://symplectic.co.uk/guest-
blog/research-data-mechanics/
Social media
Traditional journals etc
(library)

19. Alternative metrics
Main issue - Task - Research - Alternative metrics - Scholary
collaboration networks - Tasks

20. Cause secondary effects: altmetrics
When researchers access papers through social media,
SCNs and other web-based communities, we can track
different attention of an article.
via Innovating the culture of sharing in Scholarly Communications - Keita Bando
via altmetrics: a manifesto ‒ www.altmetrics.org

21. Metrics for this article: Kirschner, P. A., Sweller,
J., & Clark, R. E. (2006). Why minimal guidance
during instruction does not work: An analysis of
the failure of constructivist, discovery, problem-
based, experiential, and inquiry-based teaching.
Educational psychologist, 41(2), 75-86.
https://doi.org/10.1207/s15326985ep4102_1

22. Metrics for this article: Kirschner, P. A., Sweller,
J., & Clark, R. E. (2006). Why minimal guidance
during instruction does not work: An analysis of
the failure of constructivist, discovery, problem-
based, experiential, and inquiry-based teaching.
Educational psychologist, 41(2), 75-86.
https://doi.org/10.1207/s15326985ep4102_1

23. Metrics for this article: Kirschner, P. A., &
Karpinski, A. C. (2010). Facebook® and academic
performance. Computers in human behavior,
26(6), 1237-1245.
https://doi.org/10.1016/j.chb.2010.03.024

24. https://profiles.impactstory.org/u/0000-0003-0347-0182

25. Scholarly collaboration networks
Main issue - Task - Research - Alternative metrics - Scholary
collaboration networks - Tasks

26. via via Innovating the culture of sharing in Scholarly Communications - Keita Bando

27. via Innovating the culture of sharing in Scholarly Communications - Keita Bando

28. via Innovating the culture of sharing in Scholarly Communications - Keita Bando

29. via Innovating the culture of sharing in Scholarly Communications - Keita Bando

30. In the Nature survey conducted in 2014, the most selected
activity on both ResearchGate and Academia.edu was
simply maintaining a profile in case someone wanted to get
in touch (68%).
This year’s (2017) survey revealed that the research activity
that over three quarters of respondents stated that they
use social media and SCNs for was discovering and / or
reading scientific content (Nature’s 2014 study 33%)
via How do researchers use social media and scholarly collaboration networks (SCNs)? : Of Schemes and Memes Blog
via Innovating the culture of sharing in Scholarly Communications - Keita Bando

31. 57% of respondents
indicated that they use
Scholarly collaboration
networks to upload
their own work,
and 66% use such
sites to access
otherwise inaccessible
content; this was the
most common reason
given by respondents
for using SCNsVia Survey shows author sharing via scholarly collaboration networks is
widespread, despite strong support for copyright | Kudos News

32. Three tasks
T1. Check “your” profiles
T2. Are you strategic
T3. Homework (materials for further explorations)
Main issue - Task - Research - Alternative metrics - Scholary
collaboration networks - Tasks

33. Check list:
Do you have following accounts:
● Orcid ID (profile)
● Google Scholar account (profile)
● ResearchGate account (SCN)
● Mendeley account (SCN)
● LinkedIN account with proper profile and
memberships in professional groups
● Facebook account and memberships in
professional groups
● Twitter account with decent profile? and do you
participate into discussions? Use hashtags? Use
lists? Retweet?
If don’t, then act! Now!
T1

34. Are you
strategic?
8 top tips to win
with social media
By Dan Richards-
Doran
https://www.slideshare.net/DanRichardsDor
an/social-media-for-researchers-
102133661?b&from_search=1&qid=0e2a5e
10-cbeb-4abd-a0c0-bf1fd71e2782&v
T2

35. Homework material beyond this workshop :)
https://sites.google.com/edu.oulu.fi/social-media-as-a-tool-for-res/materials
T3

36. My earlier presentation about
the topic
https://www.slideshare.net/larux/the-role-and-importance-of-social-media-in-science

37. Thank you!
@larux / Jari Laru (FB, LinkedIN, Twitter,
RG, Academia.edu, Mendeley….)