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Digital marketing institute in Pune

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Digital marketing institute in Pune

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Digital marketing activities consists of search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media optimization (SMO), email marketing and any other form of digital media.

Digital marketing activities consists of search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media optimization (SMO), email marketing and any other form of digital media.

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Digital marketing institute in Pune

  1. 1. Digital Marketing By School of Digital Marketing
  2. 2. Traditional Marketing • Print Advertisements • Newsletters • Billboards • Flyers • Newspaper print ads • Cold calling
  3. 3. Broad Cast Marketing • Television • Radio Advertisements
  4. 4. Digital Marketing • Search Engine Optimization • Web Analytics • Content Marketing • Social Media Optimization • Search Engine Marketing (Google PPC) • Facebook Advt • Linkedin • Youtube Video Advt) • Email Marketing • Mobile SEO • Google Places • ---------------------- • Affiliate Marketing • App Store Optimization • Google Adsense
  5. 5. Benefits of Digital Marketing vs Traditional Marketing • Reduced cost • Simple to measure • Real time results • Location Targeting becomes very Easy • Digital marketing gives fans/viewers/readers a chance to share your content • It's easier to change or stop a digital marketing campaign after it starts
  6. 6. Sectors • Real Estate • Banking • Insurance • Ecommerce • Hospitality • Travel Agencies • Advertising • Education • Information Technology
  7. 7. Job Profile Offered • Digital Marketing Executive • Digital Marketing Manager • Web Analytics • SEO Executive • Social Media Executive • Social Media Manager • Ad Accounts Manager
  8. 8. What all will be covered • Google Adwords & Analytics Certifications Certificate from our Institute for Course Completion • 60% Theory & 40% Practical's • Flexible Batch Timings • Daily 4 batches Weekend 1 Batch • Hard Copy & Soft Copy Notes
  9. 9. Thank You • Any Questions??? • You can visit our website: www.schoolofdigitalmarketing.co.in • +918698606666
  10. 10. What is Search Engine Optimization? • Search Engine Optimization is a process of Increasing the visibility your website in major Search Engines • Benefits of SEO Increase in Traffic Increase in Business
  11. 11. Which are the major Search Engines? • Google • Yahoo • Bing • MSN Search Engine History: Search Engine concept came in the year 1989. Alta Vista: 1995 Shut Down in 8th July 2013 by yahoo Yahoo: 1995 – 12.8% MSN: 1995 - 19.8% Google: June 1998 64.50%
  12. 12. Why Google is so Popular? • Relevant Results • Simplicity • Fast • User Friendly • Highly Secured • AdWords is their bread and butter.
  13. 13. How do Search Engines Work? • Each & Every Search Engine has its own Spider. Spider Names Google – Googlebot Bing – Bingbot MSN- MSNBot Yahoo- Yahoo_Slurp
  14. 14. How do search Engine Works? • Search Engines completely work on Algorithms • Search Engine algorithms are set of rules made by search engines to search relevant information on the web • Lets take an Example over here. You have the access to Pune RTO Database and someone asks for a specific car model like • 25 lakh Automobiles -> Car -> Maruti -> Dzire -> 2005 Model -> White Color ? Sold??
  15. 15. How do Search Engines Work • You type a keyword in Search. What happens after pressing enter and before getting the results? • Crawling • Snapshot • Cache Date • Indexing Important Points: Whenever search engine spiders come on a website, its not necessary that it will crawl all the pages. It completely depends on the search query and the updating of the pages Search Engines spiders can crawl the page any time. There is no specific time or day on which they come
  16. 16. Difference between a Website & a blog • What is a Website? In simple words Website can be defined as a online presence of your business Technical Answer: A Collection of WebPages carefully organized in the form of files, which, when grouped together to form a single entity, becomes a website. Each site is owned and managed by an individual, company or organization. What is a Blog? A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions.
  17. 17. Domain, Hosting & Extensions • www.abcd.com = Is a Domain • To run www.abcd.com we will need space – Hosting • .com, .edu, .gov, .org, .tv, .info - Extensions

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