1. MARKET INTELLIGENCE
FOR CONSUMER BRANDS & RETAILERS
hello@trendalytics.co | 844-873-6326
79 Madison Avenue, 5th Floor New York, NY 10016

2. why?
Trendalytics is a market intelligence platform that makes big data actionable for the
fashion & retail industry.
how?
Our technology monitors the industry (e.g., retailers, brands, tastemakers, magazines) to
analyze how consumers engage with your brand and products relative to your
competition. We analyze patterns in images shared on social media, online product
searches and millions of SKU data.
the result?
Actionable product and marketing insights regarding what categories to focus on,
where to target inventory and marketing spend and when to time deliveries and
campaigns based on consumer behaviors.
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3. + +
Trendalytics provides a 360 view into how consumers engage with
brands and products relative to competitors
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ONLINE PRODUCT
SEARCHES
MILLONS OF SKUs
SOCIAL
MEDIA IMAGES

4. TRENDALYTICS
delivers market insights to support
decisions on WHAT product categories to
invest in, WHERE to allocate spend and
WHEN to time deliveries and campaigns
based on consumer behaviors.
WHAT
WHERE
WHEN
PRODUCT TRENDS / CLASSIFICATIONS TO BUY
OR FEATURE IN CAMPAIGNS?
TO ALLOCATE GOODS AND MARKETING DOLLARS?
TO SCHEDULE PRODUCTION, MERCHANDISE
DELIVERIES AND MARKETIBG CAMPAIGNS?
HOWAM I PERFORMING AGAINST THE
COMPETITION?
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The strategies that drive your business
The answers that make it work

5. Actionable, real time insights at your fingertips…
Thousands of dynamic reports revealing actionable insights on assortment, distribution, pricing and communications
Brand/ Retailer/ Influencer Report Trend/ Product Feature Report
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6. Example Use Case and Action Items
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BRAND ANALYSIS
 Competitive analysis on social media, online searches and SKUs
 Create and execute winning content marketing strategies based on best practices
 Identify the partners that are driving brand awareness for your company
TREND ANALYSIS
 Plan and track your inventory based on consumer demand
 Optimize your product assortment as consumer tastes evolve
 Marketing calendar analysis based on consumer shopping patterns
RETAIL DISTRIBUTION ANALYSIS
 Track product in the market by classification, gender, price points, color, brands, and retailers
 Are your prices aligned with the competition?
 What is the health of a brand based on online wholesale distribution and markdown profiles?
 Which brands are over saturated or have unmet demand by region?
 How is your brand positioned globally across 8 international markets? What are international
expansion opportunities relative to your competitors?

7. Competitive analysis on social media, online searches and SKUs
How is your brand performing against the competition?
What can you find here?
• Brands
• Retailers
• Publications
• Influencers (celebrities. Bloggers, etc.)
Metrics
• Social media posts, fan count and
engagement
• Search volume, momentum, regionality
• Stream of products in market
• E-commerce pricing
• Ability to export data
Categories
• Choose from hundreds of categories
• Create your own category
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Example benchmarking use cases:
• Brands by product category (e.g., active wear, teen, fast fashion)
• Retailers by model (e.g., Department stores, e-commerce only, etc.)
• Brands by product category (e.g., active wear, teen, fast fashion)
• Retailers by aesthetic (e.g, California lifestyle: Hollister, Brandy Melville,
Abercrombie, Pac Sun)
• Publishers and media companies

8. YOUR BRAND YOUR COMPETITION
Social Media Competitive Benchmarking
How is your brand performing across the various social and search platforms? Are you leveraging
these platforms correctly?
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Dedicate team resources
and advertising dollars to
highly engaged platforms
Take the guess work out of content marketing.
- Create and execute winning strategies based on best practices
- identify styling tips and placement techniques from popular content

9. Influencer Partnership Analysis
Who is driving engagement for your brand? Which bloggers and celebrities should you partner
with? Which retailer partners are driving brand awareness?
Focus on platforms
that drive likes,
comments and
shares
Forge partnerships
with influencers,
celebrities and
models driving
engagement for
your brand
See who they
are, what they
are posting and
how much
awareness they
are driving
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10. Plan and track your inventory based on consumer demand
What product categories are best for your assortment? How should you shift your inventory
dollars based on growing or declining trends? What is the language of product consumers are
searching for?
What can you find here?
• Trends
• Product Features/ Attributes
• Silhouettes
• Product Classifications
Metrics
• Search volume, momentum, regionality
• Stream of products in market
• E-commerce pricing
Categories
• Choose from hundreds of categories
• Create your own category
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Compare companies or
trends by search momentum
and volume to optimize
spend
Identify the terminology
consumers are utilizing
for SEO/SEM

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Optimize your product assortment
How to track when consumer tastes are evolving in your key product categories? Track the impact
of social buzz, online product searches tied to products in the market to identify when to shift
spend and drive ROI.
Target regions with higher demand
for campaigns, promotions or stock
transfers to maximize salesINSIGHT: Bucket bags is a growing categories based on social buzz and searches
but have half of the brands in the market and only 20% of the SKUs
ACTION: Identify when product trends decline to reduce cuts and re-orders and
minimize potential markdowns

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Align your deliveries based on
consumer shopping patterns
to maximize full price sales.
Marketing Calendar Analysis
Are you maximizing sales by aligning marketing campaigns and allocating inventory based on
shopping patterns by region and season? What are the best locations and times for placing product?
Target regions with higher demand
for campaigns, promotions or stock
transfers to maximize sales

13. What can you find here?
• Trends
• Product Features
• Silhouettes
• Product Classifications
• Brands
• Retailers
Metrics
• Stream of products in market in 7 key
markets (US, Canada, UK, France,
Germany, Australia and Japan)
• E-commerce pricing
• Retailer distribution
• Assortment by brand and retailer
• Full Price vs. Off Price retailers
• Products: Full Price vs. Markdown
Filter
• Search by one brand, trend, retailer, etc.
• Select multiple brands or retailers
10 million live product SKUs. 30,000 brands. 1,400 websites
How is my brand assorted in the market compared to the competition?
Search Trend or
Brand:
- Distressed Jeans
- Phillip Lim
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14. Which retailers are selling our brand?
Insights: The RealReal has more
Gucci women’s products online than
the Gucci website
How many products are
available?
What are the products and
how is our brand represented?
Online Retailer and Brand Distribution Market Analysis
Product availability in the market by classification, gender, price points, color, brands, and retailers
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15. View retail distribution by full
price and off price retailers
Full Price vs Off Price Online Retailer Distribution
How is your brand represented in the market? Who are the retailers selling your brand?
View products by
retailer
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16. Markdown Compliance by Retailer
Are retailers honoring the appropriate markdown cadence and timing?
View products by
gender and
category
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Insights:
Bluefly discounted the same
backpack that Gucci and
Neiman Marcus have at full
price by 20%!

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Competitive Price Analysis across Brand and Retailers
Are your prices aligned with the competition? What is the health of a brand based on online
wholesale distribution and markdown profiles?
Ability to filter products on
markdown by brand and retailer
to measure health of the business
Filter by product category (e.g.,
handbags vs apparel) price
segmentation across brands
BRAND A BRAND B

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International Online Distribution Analysis for Retailers
Which brands are over saturated or have unmet demand by region?
Ability to identify unmet market
opportunities by researching
product assortment availability by
region, brand and retailer

19. International Online Distribution Analysis for Brands
How is your brand positioned globally across 8 international markets? What are international
expansion opportunities relative to your competitors?
Local Market Pricing
Global price segment analysis in
international currencies
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Retailer distribution by
global region
YOUR BRAND

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Trendalytics provides the
total business solution
for marketing and merchandising
teams resulting in significant ROI.