Transmedia Movie Marketing and App: Twitter Movie Rebate
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Transmedia Movie Marketing and App: Twitter Movie Rebate
- 1. Transmedia Movie Marketing and App Twitter App Movie Rebate
- 2. Movies want warm bodies in seats on opening weekend Problem
- 3. Expensive TV advertisements An expensive and outdated static website “social media” “Cutting edge” Facebook page Current Movie Marketing Strategy
- 4. Expensive $$$ No way to measure your results How many dollars of your advertising budget is actually going to getting bodies in those seats? OUT DATED, ANCIENT, INEFFECTIVE, UNMEASURABLE Results
- 5. 1) Get WARM BODIES in movie seats on opening weekend and spike ticket sales 2) OWN word of mouth BUZZ 3) Guarantee that 98% of every dollar is spent directlyon getting that warm body in a seat! Twitter App Movie Rebate
- 6. Fans Tweet #[NewMovie] 3 times three days before opening weekend. Fans BUY TICKETS on opening weekend First _ _, 000 fans who tweeted get their movie tickets free (rebated) How it works #[NewMovie]
- 7. 1) WARM BODIES in movie seats spike opening weekend sales! 2) Creates word of mouth BUZZ through SOCIAL MEDIA 3) 98% of every dollar is spent directlyon ticket sales to make QUANTIFIABLE RESULTS! SUCCESS!