Seminar for Presidents

Larry Chiang Founder, United College Marketing Services Case Study: duck9, Digital Underground Credit Knowledge 9 February 28, 2011 Case Study for Brand Activation

State of the Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Agenda. 17 yrs boiled into 17min ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Agenda. 17 yrs boiled into a picture duck9.com Seminar for Presidents – American Bankers Association 1. ACQUISITION Banners SEMO Government Affairs FICO Contests Email PR SSG Sponsorships CSS UGC Wiki Tabling Direct Mail 3. RETENTION Second Stage Premiums SMS & email alerts 24 months to FICO over 700 2. Activation No Comm on Referral Program FICO Prep 4. REFERRAL Coupon to Cut Waitlist Bite size the C.A.T. message 5. Revenue $$$ Goodwill Apps, Lead Gen, Loans, etc

Duck9 in a nutshell ,[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Duck9 uses Mentor Marketing to Tease and Redirect Internet Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Duck9 Ranks and Migrates Online Prospects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Leveraging CAT in Online Ad Buys ,[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Seminar for Presidents – American Bankers Association

Converting Clicks into Contestants ,[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Duck9 Prospect Ranks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Newsletter Your Contestants ,[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Good News: You’ve Won ,[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Newsletter example Seminar for Presidents – American Bankers Association

Keys to Copying Duck9’s program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Contest Form ,[object Object],[object Object],Seminar for Presidents – American Bankers Association

Duck9 Campus Process ,[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

“ Danger Danger Will Robinson!” ,[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Danger: note credit app and beer Seminar for Presidents – American Bankers Association

Get in. Get out. Let them get back ,[object Object],[object Object],Seminar for Presidents – American Bankers Association

Contest Form ,[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Contest Form ,[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Deal emotionally with unsubs ,[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Refocus on Prospect Movements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Fraud –Add lead value by weeding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seminar for Presidents – American Bankers Association

**** Contest: Play Bingo to win free stuff! Details Duck9.com/Bingo **** Larry Chiang LarryChiang@UCMS.com 125 University Avenue, Suite 100 Palo Alto CA 94301 Seminar for Presidents – American Bankers Association

Seminar for Presidents

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Seminar for Presidents