Presentation made to the Educational Support Professionals on February 17

1. Social Media 101
Lara Wellman
Lara Wellman Consulting
www.larawellman.com
Twitter: @larawellman
Facebook: www.facebook.com/larawellmanconsulting

6. Agenda
- Talk about some of the most prominent tools
- what they are, how people use them for personal and
business
- Tips and tricks
- Questions

8. Blogging

12. How
- Wordpress (.com/self hosted)
- Blogger
- Tumblr/Posterous

13. Why
- Creative outlet
- Connect with like-minded individuals
- Have/start discussions about topics of interest
- Be an expert
- Search engine optimization
- Cheaper than therapy

14. Tips
- Write regularly
- Don't expect people to magically find you
-Make your content shareable
- Reply to comments
- Visit your visitors' blogs

16. Twitter
“I don't care what you had for lunch”
“I don't want to share the personal details of my
life with strangers online”
“Twitter is just where you go if you're bored or
want to hear what famous people are doing”

17. Twitter is the best networking event ever!
● no travel time
● you can wear your pjs
● you can search out the kinds of people
you want to talk to
● you can make amazing connections and
easily build that relationship

18. Twitter is like the radio

19. What should you tweet about
● Tweet about the great events and restaurants you like
● Tweet out information you find valuable
● Ask questions (would you answer it?)
● Tweet new and interesting information about your business
(with a link to your site)

20. Let's tweet
● Engage Engage Engage!
● No more than 1/3 broadcast
● Do unto others
● Join conversations
● Be authentic

21. @larawellman

23. infographic from mashable.com

25. https://www.facebook.com/about/timeline

26. https://www.facebook.com/about/subscribe

27. Tips for Facebook Pages
● Offer an incentive to sign up
● 1 - 2 posts per day
● Ask questions
● Not all content needs to be yours

29. What are people talking about?
What does that mean?

31. Tips
- Keep your information up to date
- Fill out your full profile and use a photo of yourself
- Use it to check out other people
- More professional than other social media channels
- Don't link it to any other channels
- Join groups

34. Tips
- Make sure to pin from original source so traffic can
come through to rightful owner
- Use permalinks - not homepages
- Don't send all your pins through to Twitter and
Facebook
- Don't copy all the instructions into the description
section

35. Questions?
www.larawellman.com