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Social Media & PR Dr. LaRae M. Donnellan, APR, CPRC Florida A&M University September 2010
Why Does It Matter? ,[object Object],[object Object],(Image from http://www.ronsachs.com/team2.shtml )
The New Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The New Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The New Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groundswell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crowdsourcing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Image from http://www.psfk.com/2009/03/has-crowdsourcing-gone-too-far.html)
Analyzing Publics ,[object Object],[object Object],[object Object],[object Object]
Social Technographics Profile ,[object Object],[object Object],[object Object]
The Long Tail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Photo by LaRae Donnellan)
The Long Tail (From iaacblog.com)
98% Rule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Image from http://technorati.com/blogging/article/want-to-know-why-apple-changed/)
3 Forces of the Long Tail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Photo by LaRae Donnellan)
Aggregators & Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of Social Media ,[object Object],[object Object],[object Object]

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Social media & pr3

  • 1. Social Media & PR Dr. LaRae M. Donnellan, APR, CPRC Florida A&M University September 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. The Long Tail (From iaacblog.com)
  • 12.
  • 13.
  • 14.
  • 15.

Hinweis der Redaktion

  1. Make it. Far more niche goods than hits. Amateurs competing with professionals. Get it out there. Cost of reaching niches is falling dramatically. Help me find it. Filters drive demand down the Tail. All those niches add up. The “natural shape of demand” is revealed.