Natàlia Herèdia i López

Barcelona Area, Spain Spain

Ph.D. Independent Digital Experience Designer & Researcher

Technology / Software / Internet

Digital Experience Designer with +16 years working on the field: designing, researching, defining strategies and also coordinating as a project and product manager in both agencies and companies from different sectors. Nowadays my work is focused in two directions. Both are challenging areas that impact in our daily life: television and banking //User Experience @TV// As a PhD on design research (Universitat de Barcelona), my thesis dissertation was focused in the relationship of UX and TV in the new media landscape. I keep conducting research about the relationship between the user experience design and the new ways of television consumption. I'm interested in interactive TV, cross-cha...