Five Great Lessons I've learnt from my interactions with various Customers and Clients. As a Corporate Sales Manager/Account Manager, I know that Customers are evolving in their behavior and we keep learning new things about them everyday

1. 5 Valuable Lessons
learnt from Customers
It’s All About The Customers!
#1
Product/Service
differentiation among
competitors keeps
decreasing.
Customers now have
little or no reason to
remain loyal.
Give them value far beyond the
features of product and services.
There should be a shift from
product/service orientation to
Customer Experience orientation.
Customer experience is now the
major differentiator.
Little thing matters more when it
comes to Customer Experience
Lanrewaju Ibironke
ng.linkedin.com/in/lanrewajuibironke/
December 2013

2. 5 Valuable Lessons
learnt from Customers
It’s All About The Customers!
#2
Delivering
Exceptional
Customer Experience
is not a sprint; its a
Marathon.
It takes patience, sincerity and
consistent drive for improvement to
achieve positive Customer Experience
and that's what secures future
profitability.
Lanrewaju Ibironke
ng.linkedin.com/in/lanrewajuibironke/
December 2013

3. 5 Valuable Lessons
learnt from Customers
It’s All About The Customers!
#3
Customers are getting
more knowledgeable
and more demanding
than ever before.
They are not easily
impressed.
Understanding not just the spoken
needs but also anticipating the
unspoken needs of the customers is
critical to business success. Always
stay one step ahead of the customers;
by that you are sure to be far ahead of
competitors.
Lanrewaju Ibironke
ng.linkedin.com/in/lanrewajuibironke/
December 2013

4. 5 Valuable Lessons
learnt from Customers
It’s All About The Customers!
#4
Customers are
humans too with their
fears, doubt,
frustrations, dreams
and objectives. No
two customers are the
same.
Customer Management Strategy
shouldn't be a one size fit all. Looking
through the lens of individual
customers gives the company a clearer
view of the business and the prospect
with such customers.
Lanrewaju Ibironke
ng.linkedin.com/in/lanrewajuibironke/
December 2013

5. 5 Valuable Lessons
learnt from Customers
It’s All About The Customers!
#5
Customer Service goes
far beyond the
traditional frontline
or whosoever is
interacting with the
Customers.
“Customer Centricity” should be
integrated into the company’s culture.
Everybody should be on board when
it comes to being Customer Ccntric.
Its not uncommon to hear customers
say: “Are your technical guys human
at all” or “Do your management
know that we are the customers”
Lanrewaju Ibironke
ng.linkedin.com/in/lanrewajuibironke/
December 2013

6. 5 Valuable Lessons
learnt from Customers
It’s All About The Customers!
Plus 1
Customers are evolving and we keep
discovering new things about them
everyday. Nobody can claim to have
complete understanding of the
customer; Customer Management
Strategies must continue to evolve
with the Customers.
Its an open book, I keep learning
about the customer and wont stop
learning
Lanrewaju Ibironke
ng.linkedin.com/in/lanrewajuibironke/
December 2013