Insurance companies operate similarly to terrorism by exploiting and instilling fear in potential customers. They promote a shrewd business model where customers are afraid of accidents, burglary, and other risks outside of their control. As a result, people are more likely to purchase insurance they hope to never use. However, the largest insurance companies in Sri Lanka by 2005 were found to have questionable backgrounds that undermined their promises of caring for customers. These companies were owned by interests in tobacco, liquor, and had histories of financial fraud, calling into question how much protection customers could actually expect.

1. An insight story Insurance Industry in Sri Lanka www.lankarising.com

3. A Form of a risk management

4. A professional service field

5. …….What were you told / taught ?

7. Shrewd business model

8. Unethical marketingWhat do they really operate on?

10. Terror or Fear !!

11. Insurance business / industry is also based on fear of people

12. More you feared or terrorized, better for the insurance business Exploit fear mentality of people

14. Still you want to buy a insurance, mostly because of external negative factors in the societyShrewd business model

16. I am a safe driver, but others are careless

17. Burglary insurance

18. Robbers / Burglar are in the society“One man's problem is another man's business opportunity”

20. Promoting accidents / robbery in the societyUnethical marketing

22. They like to promote accidents, otherwise vehicle accident insurance industry will be bankrupt !Reality

24. Sri Lanka Insurance

25. CTC EagleWho were the giants by 2005

27. We will take care you like the eyes

28. We care you all

29. ……What they promised?

31. CTC’s main revenue was manufacturing and marketing cigarettes and other tobacco based products

32. Will a tobacco company really care people as they promise in insurance advertisements?CTC Eagle (by 2005) http://www.avivandb.com/about_us/history.html

34. He already owned Distilleries Company of Sri Lanka (DCSL)

35. What kind of assurance to your life did you expect from an insurance company owned by a arrack busnessman?Sri Lanka Insurance (by 2005)

37. Kotalawala’sfinancial frauds are now fully exposed to the nation

38. What kind of a protection you expected from a crook?Ceylinco Insurance (by 2005)

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