Zebra - MPAC WIFI & BLE LBS - Digital Activation Conference 2015

1. MPACT WIFI & BLE LBS
DERRICK LEE

2. SMART MOBILITY
MPACT PLATFORM
FOR LOCATIONING

3. RECOGNIZED LEADER IN OPERATIONAL Wi-Fi AND
LOCATIONING
MPact … “It scores 10 out of 10 for hybrid approach, being the first
Wi-Fi access point vendor to also support BLE beacons”
– ABI Research 2014
“A global leader in WLAN within the in-store retail, hospitality,
transportation, logistics and manufacturing verticals … Zebra should
be on the shortlist ”
– Gartner 2015
Rated a “Strong Performer” … Zebra’s “strength lies in creating a
platform that enhances connectivity for non-traditional IT devices –
such as bar code scanners, kiosks, or point of sale machines.”
– Forrester Wave 2014
3 Zebra Confidential: For Internal Use Only

4. LEADERSHIP IN INDOOR LOCATIONING
ZEBRA IS A GLOBAL LEADER IN THE INDOOR LOCATIONING MARKET,
RANKED #2 BY PREEMINENT MARKET RESEARCH FIRM ABI RESEARCH
Source: Indoor Location Technology OEMs; CA-1174; ABI Research; 2014
ValueforIndoorLocation
Services
Implementation Costs
Wi-Fi
BT
BLE
NFC
Audio
Cellular/GPS
Geofencing
Small Cell
MPACT: UNIFYING THE TWO BEST
TECHNOLOGIES TO OPTIMIZE COST &
FUNCTIONALITY

5.  Millions of devices
 Millions of apps
 Millions of assets
 Disparate technologies
 Different use cases
 Who?
 Where?
 How long?
 How to manage?
 What are the trends?
THE TSUNAMI OF DEVICES AND ASSETS
5 Zebra Confidential: For Internal Use Only
NOT ENOUGH CONTEXT
VS.
Contextual Interaction Challenges:
Enhance Customer Experience
and Increase Asset Utilization

6. Contextual Interaction
PRESENCE
Asset/person
arrives/exits the
building
ZONE
Asset/person
enters/dwells/exits
various departments
TAKE A HYBRID APPROACH – AN INDUSTRY
FIRST WITH MPACT
Indoor GPS with Wi-Fi & BLE
POSITION
Actual location of
asset/person and
dwell time
Wi-Fi LAYER
 Leverage existing WLAN
infrastructure
 3-5m accuracy
 Ideal for presence and
zone (by department)
BLUETOOTH SMART LAYER
 3 ft./1 m accuracy
 Pinpoint location
 Enable the most
personalized services
6 Zebra Confidential: For Internal Use Only

7. SAMPLE LOCATION & RETAIL ANALYTICS
7 Zebra Confidential: For Internal Use Only
UTILIZE WEALTH OF DATA TO IMPROVE BUSINESS OPERATION

8. IMPACT THE EXPERIENCE WITH LOCATION BASED
SERVICES IN RETAIL
Deliver a map showing the
fastest route for a shopping
list is your loyalty app
Identify and send the
closest associate to assist
customers who need help
Provide step-by-step
directions to a
specific product
Greet customers
by name as they
enter your store
Deliver special offers for
items based on customer
dwell times
Deliver coupons for
products based on past
buying historyPERSONALIZE ….
MOBILE APPLICATION ENGAGEMENT
ENVIRONMENT AROUND THE SHOPPER
ENABLE…
ASSISTED SELLING
BETTER CUSTOMER SERVICE

9. INFRASTRUCTURE &
DEVICES
PLATFORM –
COMPUTE/STORAGE
APPLICATIONS
ENABLING SYSTEMS OF INSIGHT & ENGAGEMENT
WITH MPACT
Marketing Campaigns
Social Listening
Workforce
Management
SYSTEMS OF
ENGAGEMENT
Location Engine for
Wifi & BLE
Database &
Dashboard
REST API
CRM
POS
Asset/ Management
Loss Prevention
SYSTEMS OF INSIGHT
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10. MPACT ANALYTICS – BRIDGING THE DIVIDE
Session duration
Page views per session
Avg time per page
Traffic volume
Frequency per unique visitor
Unique visitor per store / time
Average Engagement Time per store, per zone
Customer count & Engagement time per zone/product
Time spent in each zone/aisle/product
Total visitors to store
Total count of Repeat Customers
Total count of New Customers
Online Trends Offline Trends

11. SMART MOBILITY
Thank You for 2014
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