As being a developer, you know everything about games and apps. You know exactly how to design and build them. But will gamers be as enthousiastic about your game as you are? Is your game addicting, too complicated or way too easy? With my company Faxion, I offer a fast and simple solution for testing games: GameTester. I will tell some of my own experiences about testing games. How can you organise this yourself, why ask others for help, and what are mistakes that are often made? Presentation for the Mobile Unconference 21-10-2010 in Rotterdam.

1. Your
app
Your app
Great app, made with user feedback
How to boost the
success of your next
game or app?
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2. Ellen de Lange-Ros
Faxion
★Research & practice
★Think & do
★User of IT
Have fun!
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3. As a developer, you know everything
about building a game or an app
As being a developer, you know everything about games and apps. You
know exactly how to design and build them.
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4. Will users be as enthousiastic as you are?
But will gamers be as enthousiastic about your game as you
are? Is your game addicting, too complicated or way too easy?
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5. Apps do not sell because of minor issues.
There is no second chance!
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6. zondag 23 mei 2010 (w:) 6

7. Apps that users like will have a boost in
sales. Users spread the word
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8. To build a great game, user-feedback is
essential!
With my company Faxion, I offer a fast and
simple solution for testing games: Faxion
gametester. I will tell some of my own
experiences about testing games. How can
you organise this yourself, why ask others for
help, and what are mistakes that are often
made?
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9. How to organize proper feedback of
users?
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10. How can you
listen to your
users?
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11. “We make the games we like ourself”
IS IT UNIQUE?
WILL OTHERS LIKE IT?
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12. “We ask some students from our
university for tests”
DIVERSITY IN THE
SAMPLE
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13. Who is your tester?
COLLECT PROFILE
DETAILS
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14. “My big brother thinks that...
My ex-collegae say that...”
ANONYMOUS FEEDBACK
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15. “Research shows... there is no
consumer market for mobile phones”
MAKE IT CONCRETE
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16. “We love our baby”
Paladin Studios: “Like always, there were
both positive and negative comments.
One biggy was that the main gameplay, the
color picking and dodging objects, was too
difficult and hard to explain correctly.
We had four options at this point:
1.
Do nothing and continue the game
plan
LISTEN TO FEEDBACK
2.
Remove the color picking
3.
Remove the dodging
4.
Cry like a little girl, wèèh, and give up
We chose option 2.”
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17. Implement changes, based on feedback
PLAN TIME TO ADAPT
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18. Big research = big money,
small is beautiful!
NO BIG BUDGET NEEDED
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19. Where to start?
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20. GameTester
‘Indie’ researcher
Panel with iPhone/iPod/iPad
Anonymous if you want
Profile (gender, age,
experience, income, etc)
Fast (weekend)
Report: focus on what to
improve
More time to built another
great level!
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21. Will your next game or app be a
breakthrough success?
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22. To build a great game, user-feedback is
essential!
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23. User feedback will help you to find the
way to success
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24. Find your way to the top of the charts!
Your
app
Your app
Great app, made with user feedback
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25. Ellen de Lange-Ros
Twitter: EllenGames
Twitter: EllenFaxion
www.Faxion.nl
DeGlazenwasser.blogspot.com
Ellen@Faxion.nl
Tel: +31 6 33 923 776
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