A landing page is a simple, yet powerful tool that can leverage your marketing and sales results. Learn more than a few tricks that will boost your lead generation process, improve conversion rates and ultimately save you time and money. Building your funnel on landing pages is a smart move to take, and that can bring your business to a higher level in 2019.

1. Leverage Your Marketing
and Sales Funnels Using
Landing Pages

2. About me 2
Head of Growth

3. Who of you run ads?

9. How was my
experience?

10. 💩

14. Let’s take a look at
the funnel again.

15. The Funnel 15
AWERNESS
INTEREST
CONVERSION
SOURCE
PAGE
EFFECT
Ads Mailing Newsletter
Display Links Social
Website Landing
Page
Lead Customer
Store

16. Do you follow the story? 16
OK, let’s say…

17. Keep the context 17
The very same
message!

18. Keep it right 18

19. Takeaway #1
Keep your potential
customer in the
same context.

20. What happens when
you are limited with
your CMS?

21. Limited by your CMS 21

22. Very friendly mobile view 22

23. Landing Page
beats your
website.

25. 🏆8.48%
CR
13.46%
CR
+58%

26. Takeaway #2
Tailor made landing pages allow
you design a unique experience
for your potential customers.

29. The average visit depth
gets down to 1 page.

30. Attention ratio 30
26

31. Pure Call To Action 31
1

32. Takeaway #3
One page.
One goal.
One CTA.

33. What makes you
feel special?

34. Being treated individually 34

35. Personalize your funnel 35

36. Personalize your funnel 36

37. Personalize your funnel 37

38. Personalize your funnel 38

39. Personalize your funnel 39

40. Personalize your funnel 40

41. But how?

42. Many ways 42
1. Pass keyword data in the link
and use dynamic text
replacement
2. Create different landing pages
for different ads with
personalized content
1. Segment your audience by
anything and show them the
right ad
2. Create different landing pages
for different ads with
personalized content

43. Takeaway #4
Make it personal.

44. There is more to do.
Iterate and optimize
to get the best
results.

45. So if this doesn’t work… 45

46. … try this instead 46

47. … or maybe this one? 47

48. Run A/B/x Tests
and enjoy your
conversion rate
boost.

49. Takeaway #5
Iterate and optimize.
Landing Pages are great for it.

50. So many pages
to create!
😱

51. Webdevelopers are cool guys 51

52. But expensive to hire! 52

53. But expensive to hire! 53

54. Marketing stuff? Get in the line. 54

55. This may hold down
your marketing efforts.

56. Is there a solution?

57. Marketing stuff? Get in the line. 57

58. Takeaway #6
Don’t spend too much on a
landing page development and
don’t wait for it for long weeks.

59. Summary 59
1. Keep your audience in the
right, same context of their
actions
2. Create outstanding design
and experience for your
visitors.
3. One landing page = one goal.
That’s it.
4. Personalize your message.
5. Run A/B/x tests, iterate and
optimize your conversion
rates.
6. Keep your funnel cost-
effective. Don’t spend to
much on IT. Neither wait for
them to get the job done. DIY

60. landingi.com/b2b
Thank you!
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