1. Martin Brown
Fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com
Social Media
Introduction and Journey
@fairsnape
Wednesday, 7 April 2010
6. âThere go my people. I must find out where they are
going so I can lead them.â
- French politician Alexandre Ledru-Rollin
Social Media @fairsnape
Wednesday, 7 April 2010
7. The future is closer than you think
Messages with emotions Messages via Twitter
2004 2009
Maps with icons that show Peoples whereabouts via
peoples whereabouts Google Latitude
Social Media @fairsnape
Wednesday, 7 April 2010
8. Web 1.0
Brochures
Web 2.0
User Content
Social Media @fairsnape
Wednesday, 7 April 2010
9. 13% 24%
Engaging
with 19% 33%
Social
Media 15% 20%
USA Adults
19% 59%
33% 70%
52% 17%
2006 2009
Social Media @fairsnape
Wednesday, 7 April 2010
10. âSocial media in the built environment has opened doors
for individuals to hold conversations and form
relationships across organisation boundaries.
This is increasingly important as we enter a new decade where
success will come from person to person
collaboration, rather than last decades business to
business focus.
Leaders and directors of built environment organisations need to
address the benefits that social media will bring âŠ
Failure to do so will almost definitely leave them trailing
behind their more innovative and successful competitors
Social Media @fairsnape
Wednesday, 7 April 2010
12. mobile
martin brown
fairsnape twitter
mob: 07776234702 google mail
twitter: @fairsnape
email: fairsnape(at)gmail.com skype
sykpe: fairsnape
linkedin: martinbrown
blog: www.fairsnape.wordpress.com linkedin
blog
Business card @fairsnape
Wednesday, 7 April 2010
33. Augmented Reality
Water Construction CO2 46T/ÂŁ100k
Pipe Lane BB7 2RE AFR: 2.3
ÂŁ1.6m
34 weeks Waste: 6T/ÂŁ100k
âMashingâ real life views with geo based information on mobile phones ...
Application @fairsnape
Wednesday, 7 April 2010
34. 4 Ways Social Media is
Changing Business*
1 From Trying to Sell to Making Connections
2. From Big Campaigns to Small Acts
3 From Controlling Our Image to Being Ourselves
4. From Hard to Reach to Available Everywhere
How is your business changing ?
* from mashable.com
@fairsnape
Wednesday, 7 April 2010
35. âFreeâ Start Up Suggestions âŠ
Communication ⊠Twitter
Sharing ⊠Slideshare
Glue ⊠Google mail
Blogging âŠWordpress
Collaboration âŠGoogle docs
Martin Brown
fairsnape
Leading and supporting improvement in the built environment
fairsnape@gmail.com
@fairsnape
Wednesday, 7 April 2010
36. be2camp clinics:
One to One hands on 60 minute sessions expert advice
Kick start your digital journey and set up:
âąAccounts and applications
âąBest practice profiles
âąRecommended contacts
âąStrategies
Lancashire April 2010 onwards -
Leave details if interested.
Social Media Clinics @fairsnape
Wednesday, 7 April 2010
