Everyone talks about millennials but what about the ever-connected, multitasking cohort known as Generation Z, aka the iGeneration? Learn the dos and don’ts of designing and marketing products that rise above the clutter to kids and young adults who have digital in their DNA and take technology for granted. A CES 2016 session by Wunderman Global CMO Jamie Gutfreund and iiD Chief Experience Officer Lance Shields. Moderator was MIT Sloan MBA Jeremy Finch.
6. ANCHOR
VS ANCHOR
of Zs want to buy cars and
homes in the future
66% They are savvy with data and research, already
know how to create a brand me and are really
good at leveraging the massive secondary
markets that have emerged. Tradesy etc and
are comfortable with transac:ons
through venmo or paypal
Gen Z will be landlords to Gen Y as renters
Jamie Gutfreund @JamieCentral
7. THE REAL DEAL
of Zs prefer ads with
real people over
ads with celebrities
63%
THE RUKAVINAS
Jamie Gutfreund @JamieCentral
They don’t want perfec:on, They revere average people -
and don’t want brands that promise perfec:on.