With over five decades of combined marketing, media, public relations and graphic design experience, Cherry Media Group is committed to creating the most professional, relevant, innovative graphic design in the industry. Meet our team and find out what we can do for your business.

2. MEET OUR CREATIVE TEAM
OVER 5 DECADES OF RELEVANT EXPERIENCE
A native of New Mexico, Lance Cherry has spent the past several years directing and leading a high-
profile public relations department, responsible for critical publications, media relations, public outreach
and public education programs.
Lance has designed and produced everything from postcards to brochures to websites for clients that
range from automotive dealerships to construction to hair salons. He has received numerous awards and
recognition in the advertising and media industry including an Addy from the El Paso Advertising
Federation, Recognition in the Society of Newspaper Design’s annual best of newspaper design and
multiple best of Gannett awards.
LANCE CHERRY, Lance served on the Tourism Association of New Mexico as a board member, representing the outdoor
CEO & ART DIRECTOR recreation industry. He served as Chairman of the Middle Rio Grande Endangered Species Act
Collaborative Program Public Information and Outreach Workgroup. He also served on the Tourism &
Economic Impact Assessment Sub-Group of the Drought Task Force for both Governor Gary Johnson and
Governor Bill Richardson.
Lance received his bachelors of Fine Arts degree in Communication Arts with an emphasis in Visual
Communications from New Mexico Highlands University in 1995.
Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com

3. MEET OUR CREATIVE TEAM
OVER 5 DECADES OF RELEVANT EXPERIENCE
Jaime Cherry has a solid background in education, with a strong passion for conservation and the
outdoors. In the classroom, she has developed writing, math and science rubrics and implemented
curriculum for differentiated instruction.
Creative word construction and out-of-the-box ideas come natural to Jaime. A well thought out
combination of words, “Call in sick. Pack your gear. Find your adventure.,” spawned one of the most
successful summer marketing campaigns for the New Mexico State Parks system. This simple slogan
was presented on T-shirts and became the mantra for New Mexico’s largest lake, Elephant Butte Lake
JAIME State Park.
CHERRY, CREATIVE
DIRECTOR Jaime has a Bachelor of Science in Occupational Education from Wayland Baptist University and is
currently pursuing her Masters Degree in Secondary Education.
Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com

4. DESIGN/PRODUCTION SERVICES
In business your identity is critical and branding a must. What sets you apart from
the competition? We can produce custom print material for every situation.
• Stationary/Business Collateral: Business
Cards, Letterhead, Envelopes, Notepads, Newsletters, Forms
• Publications: Trade Magazines, Catalogs, Annual Reports, Custom
Presentations
• Direct Mail: New Products, postcards, Past Client follow-
ups, Buyer Teasers
• Print Advertising: Newspaper, Magazine, Inserts, Specialized
Publications
• Flyers: Product Spec Sheets, Product Comparisons, Event Postings
• Point-of-Purchase: Door Hangers, Table Tents, Comment
Cards, Stand-ups
• Signs: Business and Vehicle signage, Open
House, Magnetic, Billboards
• And Much More!
Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com

5. MULTIMEDIA SERVICES
Maximize your time and effort and improve your image and images
by utilizing our multimedia services. Services include:
• Television Commercial Production: Write, Film,
Produce and Negotiate Rate
• Radio Commercial Production: Write, Record,
Produce and Negotiate Rate
• Professional Photography Services: Action, Studio,
Onsite, 35mm and digital
• Image Enhancements: Color correction,
Optimization for multimedia use
Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com

6. PUBLIC RELATIONS
The power of the press has never been greater than it is today.
We have a proven system for getting the most from the press.
• Media Advisory/Release: Write and distribute to
our exclusive state and national media list
• Press Conferences: Product unveil, Business
Opening or announcements
• Media Crisis Management
• Feature Story Development
• Newsletters, Articles, Copyrighting, Editing
Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com

7. WEB SERVICES
Cherry Media Group is your one stop shop for all
your website design, development and hosting needs.
• WordPress Website Design
• Social Media Expertise – Including but not limited to: Facebook,
Twitter, LinkedIn, YouTube, Flickr
• Web Marketing plan – Includes: Reciprocal linking plan, Our how-to
guide on increasing online sales
• and web search positioning, keyword development and more.
• Website Design: Typical Static Websites Include: Home page,
Contact, Product/ Projects,
• Biography/History, Inquiry Forms
• E-Commerce Websites: Merchant Accounts, Automated shipping,
Catalog sites, inventory tracking
• Pay Direct Website Hosting Plans
• Domain Name Registration: www.yourwebsite.com
• Personalized Email address: yourname@yourwebsite.com
Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com

8. THE TOOLS OF THE TRADE
STAYING ON THE CUTTING-EDGE OF TECHNOLOGY
Cherry Media Group currently works on both Mac and PC
platforms. We do this because of the importance in
providing files in formats accepted by the entire industry.
We have maintained an in-depth library of past software
titles giving us the ability to convert nearly any file into an
accepted format. All of this so you can feel confident you
can provide your client the services they require. The
following is a short list of our most commonly used design
and development software and common website
applications and programming languages.
Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com

9. THE TOOLS OF THE TRADE
STAYING ON THE CUTTING-EDGE OF TECHNOLOGY
Adobe CS3-CS5 Microsoft Office Website Development
• Adobe Illustrator • Microsoft Publisher • HTML 4.01
• Microsoft Word • PHP
• Adobe InDesign
• WordPress
• Adobe Photoshop • Microsoft PowerPoint
• Gallery 2.2.4
• Adobe Dreamweaver • Microsoft Excel • MySQL Database
• Adobe Flash • E-Commerce
• Adobe Acrobat Professional Additional Software • Constant Contact
• QuarkXpress • iContact
• Corel Draw • Yahoo! Stores (RHTML)
• Microsoft Office Live Small Business
• MediaShout
Website Design & Development
• Social Networking (I.E.:
Facebook, Twitter, MySpace)
Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com

10. Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP
4200 Cuba Road NW l Albuquerque, NM 87114
(505) 620-6883 l lance@cherrymediagroup.com l www.cherrymediagroup.com