Cosa vuol dire User Experience? Che attività svolge uno User Experience Designer? Dove lavora  e di quali progetti si occupa? Insieme agli studenti della NABA abbiamo cercato di rispondere a queste domande.

1. © Copyright 2013 Avanade Inc. All Rights Reserved.
USER EXPERIENCE DESIGN
Cosa vuol dire progettare
l’esperienza d’uso.
FrancescaTassistro | Creative Lead @ Avanade

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Esperta di tecnologia
Artista
Guru del marketing
Interessata alle persone
Solution finder
Experience Designer

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?

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USER EXPERIENCE DESIGN

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USER EXPERIENCE DESIGN

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USER EXPERIENCE
HAPPENS
WITH OR WITHOUT
DESIGN
USER EXPERIENCE

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USER EXPERIENCE
HAPPENS
WITH OR WITHOUT
DESIGN
USER EXPERIENCE

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USER EXPERIENCE
HAPPENS
WITH OR WITHOUT
DESIGN
USER EXPERIENCE

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USER EXPERIENCE
HAPPENS
WITH OR WITHOUT
DESIGN
USER EXPERIENCE

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USER EXPERIENCE
HAPPENS
WITH OR WITHOUT
DESIGN
USER EXPERIENCE

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USER EXPERIENCE
HAPPENS
WITH OR WITHOUT
DESIGN
USER EXPERIENCE

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USER EXPERIENCE DESIGNUSER EXPERIENCE

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USER EXPERIENCE DESIGNUSER EXPERIENCE

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progettare l’esperienza di
utilizzo di applicazioni digitali

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in che modo?

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GENIUS DESIGN

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USER CENTERED DESIGN

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HUMANCENTERED DESIGN

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DONALD NORMAN
If we are designing for people
why not call them that:
people, a person,
or perhaps humans.

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ANALISI PROGETTAZIONE

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Cinque regole per fare
Design Research
ANALISI

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If I had 60 minutes to solve a problem
and my life depended on it
I’d spend 55 minutes
determining the right question to ask.
Once I got the right question,
I could easily answer it in 5 minutes.
#1

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#1
Capire cosa vogliamo
ottenere dalla ricerca
REGOLA N.1

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#2
Scegliere la metodologia
più adatta
REGOLA N.2

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QUESTIONARI
WEB ANALYTICS
#2METODI QUANTITATIVI
METODI QUALITATIVI
COINNVOLGIMENTOOPERATIVO
COINNVOLGIMENTOVERBALE
FOCUS GROUP
INTERVISTE
OSSERVAZIONE
USABILITYTEST

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#3
Saper ascoltare e saper
porre le giuste domande
REGOLA N.3

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Design research
asks us to bring creative energy
to the synthesis
of confusing and conflicting
information
JANE FULTON SURI
Chief Creative Officer at IDEO
#4

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#4
Estrarre risultati utili
REGOLA N.4

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The effectiveness of research
is inversely proportional
to the thickness
of its binding.
TODD WILKENS
Experience Designer at ADAPTIVE PATH
#5

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#5
Comunicare i risultati in
modo efficace
REGOLA N.5

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The thing about personas is
they need to be based
on reality
and they cannot be based
on self-referential thinking.
ALAIN COOPER
Founder of COOPER
#5

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Sei metodologie di cui
non si può fare a meno
PROGETTAZIONE

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#1 CONCEPT

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This is the most abstract
part of the process,
when the concrete needs
of individuals
are transformed
into high-level insights
IDEO
about the larger population

38. Metafora High level IA

39. Modello di interazione

41. Moodboard

42. PropostaVisual

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ARCHITETTURA
DELLE INFORMAZIONI
#2

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L’arte di strutturare,
organizzare ed etichettare
i contenuti
per aiutare le persone
a trovare e gestire
i contenuti stessi.
LOUIS ROSENFELD
Principal of LOUIS ROSENFELD LLC

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FLUSSI
DI INTERAZIONE
#3

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Razionalizzazione e formalizzazione
delle connessioni logiche tra gli
elementi dell’applicazione e le azioni
degli utenti

48. Avanade Confidential – Do Not Copy,
© Copyright 2011 Avanade Inc. All Rig
HANDSET! FINDINGS!
SUCCESS RATE!
GENERAL NOTES ABOUTTHETASK!
U250!
N° users tested 14
N° users completed 11
N° users completed with help 0
N° users did not complete 3
Task 2"
Save a given number"
!
Positive findings
Cosmetic problems
Serious problems
Catastrophe
For this task users were asked to create a new contact to the contact list.To increase the difficulty, users were a
change the number type to “office”. !
This task was designed also to check if users were able to understand the use the of the spin box . !
!
Starting from DayTwo, user were also asked to predict the effect of pressing the “c” key while in the contact lis
device behavior was coherent with their mental model.!
!

49. How much?
Payment
Information
Recipient
Information
Donation Options
Select DogUpsells
Confirm
Donation
Options Dog Needs
Summary
Planned Gift
Options
Planned?Y
N
Y
N
Gift?
N
Y
>$500?
Adopt a dog
go
stop

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WIREFRAME#4

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Wireframes
content
functionalities
and the means of
navigating to those
two things.
DAN SAFFER
Director of Interaction Design at SMART DESIGN
should contain

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Products Garden Doctor Plant Guide Garden Care Home Care Seasonal Adiveces
DISCOVER OUR WIDE RANGE
OF GARDEN CARE PRODUCTS
Comm
BEST SOLUTIONS FOR YOUR
GARDEN PROBLEMS
ALL INFOMRATION YOU NEED
ABOUT YOUR PLANTS
TIPS AND CUES FOR THE
BEAUTY OF YOUR GARDEN
TIPS AND CUES FOR THE
BEAUTY OF YOUR HOME
WHAT TO DO IN YOUR GARDEN
MONTH BY MONTH
SHARE WITH O
YOUR GARDE
United Kingdom En About Bayer | Contact | Store Locator | News | Protect Tomorrow Today | Site map | Trad
Email Password
L
Forgot password?
Ants
Logo
settings
New: 100% natural products
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elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat.
Product name
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adipiscing elit, sed diam nonummy nibh
Product name
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Product name
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Top products
Product name
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JOIN THE COMMUNITY!
- Create your garden
- Ask help
- Participate to contests
Subscribe
VIDEO
Video title
TO DO IN [MONTH]
Title
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adipiscing elit, sed diam nonummy nibh
Title
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adipiscing elit, sed diam nonummy nibh
Title
4.1 2.6
Sketches
High fidelity

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y
EOPLE
SSION
ess
1.0
1.1
17
3.0
2.4
2.0
Content only Drawing

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VISUAL DESIGN

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Due casi concreti
ESEMPI

58. 2 SETTIMANE 2 SETTIMANE1 SETTIMANA 3 SETTIMANE
OSSERVAZIONE
FOCUS
GROUP
CONCEPT
INTERVISTE
IA
APPLICATIVO PER CALL CENTER
2 MESI

59. 1 MESE 2 MESI 1 MESE 1 SETTIMANA 1 SETTIMANA
FLUSSI
INTERAZIONE
VISUAL
DESIGN
PROTOTIPO
USERTEST
REFINEMENT
WIREFRAMES

60. MESE 1 Chiamata
Connettività
Chiamata
Fotocamera
SETTIMANA 2 Chiamata
Connettività
Fotocamera
eMail
INTERVISTE
STAKEHOLDER
INTERVISTE
UTENTE
APPLICAZIONE WIN8 PERTABLET
IA
WIREFRAME
VISUAL
DESIGN

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CHI E’ LO UX DESIGNER?

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?

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GRAZIE
francesca.tassistro@avanade.com