Presentation to Information Technlogy in Workplace subject at University of Canberra on 12 November 2010

2. Who Am I?

3. Outline
 Some examples/facts
 Web 2.0 -What is it?
it’s not the technology, it’s about people
 Why is it relevant for you?
Business
Education
Politics
Government

4. What are we talking about today?
Us Now: documentary about web collaboration with Shirky, Tap

5. Facts about the Reach and Scope of Social
Media

6. Facts about us: Australians

7. So here comes 2.0!
Time magazine made “you” – the person
of the year in 2006
Twitter and youTube became the source
of information for Iran’s disputed election
in 2009
Inspiring speech by a world leader
Gordon Brown, UK PM on social media
http://www.ted.com/talks/gordon_brown.html#

8. A starting point?
Paul Baran’s Theory of Distributed Networks…the World of “Connectedness”

9. The Perfect STORM
 Four forces are transforming government to reinvent service
delivery, collaborate and consult with citizens using new venues:
 A technology revolution–web 2.0: participatory web.
 A demographic revolution–The netgen: their need for
connectedness, immediacy and interactivity.
 A social revolution–Social networking: The exploding reach and
scope of social networking tools like Facebook, MySpace, YouTube,
Flickr.
 An organisational revolution–Wikinomics: the mechanics
underpinning web 2.0 are now mainstream. Citizens preferred
method of communication with government is the Internet in 2008.
http://www.youtube.com/watch?v=pT4EbM7dCMs&feature=related

10. 10
What is web 2.0
 Web 1.0 was
Point to point – e-mail
Broadcast – firm to customer (and back) -
websites
 Web 2.0 is collaborative web
Google 1998 – a collaborative site
Wikipedia 2001 – the community writes an
encyclopaedia
Blogs early 2000s – self-publishing and discussio
Facebook 2004 – social networking
Twitter 2006 – new communications platform
•Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE

11. Web 1.0 Vs Web 2.0
Source: O'Reilly, T 2005

12. What characterises Web 2.0?
Web 2.0 isn’t fancy technology
The technology is simple and ubiquitous
Web 2.0 is a culture change
Collaborate don’t control
Improvise, share, play
Users build value, the technology can let them in
Be modular: use others’ stuff, let them use yours
Build for user value - monetise later

13. Definition of web 2.0
Web 2.0 is operationally defined as a combination of technologies
(e.g. Ajax), applications (e.g. wiki) and values (e.g. user as a
producer).
These applications rely on the concept of the user as a producer:
of content (blog, wiki, Flickr), of taste/emotion (Last.fm, de.li.cious),
of contacts (MySpace), and of reputation/feedback (eBay,
TripAdvisor).

14. Web 2.0 framework
http://api.ning.com/files/Qp6jmiVq3mbDukQDT-k9Zk7FB1JvcIOJjopQbveEF-Tu36VUawGwtJOWhxBimKjRIoX37AETe1OW66EjjopHbJ6Ck2jsN2KJ/web2tree.jpg
http://ftp.jrc.es/EURdoc/JRC45269.pdf

15. What does it mean for you? Identity
2.0

16. The spectrum of use
http://www.spetrov.com/uploads/images/web20.jpg

17. What are these web 2.0 tools?
http://www.commoncraft.com/videos#technology

18. Web 2.0 & Education
 ISO students in 2007 used wikis and blogs. See UcSpace site on IS
jobs Registry
2007
2010

19. Web 2.0 & Business

20. Web 2.0 & Society
http://www.mystreet.com/about/whatis.htm

21. http://www.mysociety.org/projects/

22. Library 2.0
•32 million historic newspaper articles are
now available
•On average 1.5–2 million lines are
corrected by the community each month
•22.6 million lines have been corrected
•23% of correctors are overseas
•Five top corrected each half a million lines

23. 1. User spots machine-translation error
and clicks ‘Fix this text’.
“No stop-work,”
wharfies told
An application for a four hour stop work
meet-
2. Users make text corrections as they read.
3. Corrections are saved and instantly
shown to other users.
• MotivesMotives
• InterestInterest
• GloryGlory
• AddictionAddiction
• CompetitivenessCompetitiveness
• Social utilitySocial utility
Source: Nicholas Gruen presentation

24. 24
Web 2.0 solves problems?

25. Are we all media professionals?
Media: Entertainment

26. 26
GOV 2.0: Web 2.0 use by Government
•Open-transparent-accountable government
•Government for the people, by the people.
•Innovation, change, citizen-centric, networked
government
•Government as a platform

27. Gov 2.0: fad or reality?

28. Gov 2.o: Fad or reality?

30. 30
Ubiquitous, pervasive and augmented
Computing: the connected society
Triangulation: Putting
together 2+2
 Location plus voice
recognition
plus history plus context
Seniors green man time

31. References
 Video clips:
 What is web 2.0, Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE
 Common craft videos in plain English – http://www.commoncraft.com/videos#technology
 Mathew Hodgson’s video on Gov 2.0 - http://magia3e.wordpress.com/2009/08/30/nsw-public-
sphere-4-sept-2009/#comment-20361
 Gordon Brown’s historic speech on social media at MIT Tech Lab
http://www.ted.com/talks/gordon_brown.html#
 Us & now vedio: http://vimeo.com/4489849
 Social media Stats revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
 Readings:
 O'Reilly, T 2005, September, What is Web 2.0? Design Patterns and Business Models for the
Next generation of software [Online] edn, O'Reilly 29/3/2010,
<<http://www.oreillynet.com/lpt/a/6228>
 Clarke, R 2008, 'Web 2.0 as Syndication', Journal of Theoretical and Applied electronic
commerce research vol. 3, no. 2, pp. 30-43.
 Osimo, David 2009, Web 2,0 in Government; Why & how? EUR – Scientific and Technical
Research series – ISSN 1018-5593 http://ftp.jrc.es/EURdoc/JRC45269.pdf
 Boyd, DM & Ellison, NB 2007, 'Social network sites: Definition, history, and scholarship.', Journal
of Computer-Mediated Communication, vol. 13, no. 1, p. article 11.
 Yourdon, E 2006, 'Creating business value with Web 2.0', Cutter IT Journal, vol. 19, 10, no. 10.