1. Doing a SWOT Analysis in
Passport GMID
A short tutorial

2. Welcome
• Welcome to the Library's tutorial on doing a
SWOT analysis in Passport GMID

3. SWOT
• What is a SWOT analysis?

4. SWOT analysis
SWOT stands for:
• S - strengths
• W - weaknesses
• O - opportunities
• T - threats

5. Why SWOT analysis?
Why do you need one?
A SWOT analysis looks at a company's
weaknesses and strengths and helps evaluate
strategy and performance

6. How do you do a SWOT analysis?
So how do we do a SWOT analysis?
We can use a database called Passport GMID
Passport GMID is a global market research
database

9. Articles & Databases by Title: P-R
Click on
the P-R
tab

10. Passport GMID
Click on
Passport
GMID

11. Passport GMID - Login
You will need to login
with your Lakehead
email and username
password even while
on campus

12. Passport GMID - Agreement
Click on
Accept to
agree to
the license

13. Passport GMID - Search
In the upper right corner,
type in your search.
For example, Starbucks and
click on the search icon

14. Passport GMID – Company Profile
Click on
Company
Profiles

15. Passport GMID – Result
Click on
the first
result