This document presents recommendations to improve parking in La Jolla Village. It begins with an agenda and overview of the parking study methodology. Current parking data is then analyzed, finding excess off-street capacity, especially at nights and weekends. Recommendations are provided to increase parking supply and decrease demand through improved data collection, event management, enforcement, and wayfinding. The top five recommendations all relate to improving data analytics for both on- and off-street parking. The board is requested to review the report and provide direction on focus areas and next steps.

2. The Parking Vision
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Agenda
 Methodology of Study
 Overview of Current Parking State in La Jolla
 Recommendations for Parking Improvement
 Increasing On Site Parking
 Growing Additional Parking Capacity
 Decreasing Parking Demand
 Improving Data Analytics
 Improving Traffic Flow
 Pedestrian Movement in the Village
 Next Steps

3. Methodology of Study
 Summarize Current Parking State
 Develop Recommendation Matrix
 Rank recommendations to
provide board guidance
 Prioritize the impactful and
feasible
 Capture a variety of potential
solutions
Improving Parking 10 Points
Relieving Traffic Congestion 10 Points
Community Benefits 10 Points
Ease of Execution 10 Points
Projected Cost 10 Points
TOTAL MAXIMUM POINTS 50 Points
Rating Matrix
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4. Current State Summary
La Jolla Parking Inventory
Total Parking Inventory
On-Street Stalls – 2456
Off-Street Stalls – 4,089
Valet Availability – 200
TOTAL Inventory – 6,745
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5. Current State Summary
Monthly Parking Availability
Monthly Parking Availability
909 Kline – 5
1299 Prospect – 15
888 Prospect – 25
875 Prospect – 20
7825 Fay – 10
1200 Prospect – 30
Coast Walk – 25
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+125
Stalls=

6. Current State Summary
Off Street Inventory By Month
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 Seasonal Visitation
(Summer/Spring Break impacts
parking availability
 Based on Ace data; there is
supply of at least 142 stalls in
the Village even at peak times

7. Current State Summary
Off Street Inventory By Day of Week
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 Data shows inventory of 500+
stalls available on the weekends
 Inventory after 5PM during
business hours is over 800+
stalls across the Village (Off-Site)

8. 7
Current State Summary
Major Event Capacity
 No parking location has filled to
capacity during any event

9. 8
Current State Summary
Key Findings
 There is excess capacity for
parking off-street virtually every
day of the year
 Night and Weekend parking
capacity is under utilized
 Parking should not be a barrier
to visitation on Nights and
Weekend for local merchants
 Business Hours drive the parking
perception in the Village
 Parking rates are discounted
verses other San Diego sub-
markets
 Future event strategies should
not be impacted by parking
concerns

10. Driving Mobility Improvements in the Village
A Multilayered Approach
Parking
Improvement
Traffic Flow
Improvement
Pedestrian
Movement
 Increase On Street Parking
Availability
 Creating Additional Capacity
 Decreasing Parking Demand
 Improving Analytics
 Reducing idle time
 Managing event traffic
 Minimizing ride share
impacts
 Facilitating intra-Village
movement
 Improving the
shopping/dining experience
 Leveraging micro-mobility
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11. 10
Top 5 Recommendations
 Major Event Parking Management – 40 Points
 Realtime Off-Street Data Collection – 37 Points
 Increased Parking Enforcement – 36 Points
 Realtime On-Street Data Collection – 36 Points
 Mobile App Way Finding – 36 Points
 Multi-Modal Transportation Data Collection – 35 Points
Data collection is a key factor in resolving La Jolla Village parking concerns

12. Immediate Action Items
 Improve parking planning for Events
 Support small events with unified parking strategy
 Leverage advanced reservations for event parking
 Discounted Parking Program Replacement
 Night and Weekend Daily Rate for service workers
 Discounted Parking Program for monthly parking
 Engagement with the City and key vendors
 Explore Data Collection Needs
 Develop a proposal for analytics platforms
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13. Request From the Board
 Review Mobility Solutions Report
 Consultant available for any questions
 Develop additional scope for consultation
 Provide Direction of Key Focus Items
 Which recommendations should be fully vetted
 Consider a parking subcommittee
 Consultant Contact Information
 Brad Elsass – 619-952-3885 (Cell)
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