Baby strollers Luxury Product design International University of Monaco 2012

1. INFANT STROLLERS
IUM 2012
Lina Bustillo

2. INFANT STROLLERS
Styles, experiences and Identities
Main Players
Key points when buying a Stroller
Users perceive on the offer on the market
Product functions and features.

3. concepts and lifestyles
Functionality
VALUE
Technological
Multifunctional
Sporty
Classic
Modern
Fashionable
Traditional
Impractical

4. L i f e S t y l e O p t i o n s sporty strollers
Taga 2 in 1 Stroller and Bike
The Chariot Stroller
Roller Buggy – the baby stroller/scooter hybrid
for kids on the fast track

5. L i f e S t y l e O p t i o n s fashion strollers
Roberto Cavalli And Aprica Baby Safari Collection A whole stroller made for Porsche cars. Designed
Strollers.
by the talented Dawid Dawod, this stroller is
Fendi Stroller
called The Porsche Design P’4911.

6. L i f e S t y l e O p t i o n s convertible strollers
Stroll with ease with your two little ones. Your older one can use Positive things that are healthy, inspiring and fun. We
the jump seat or standing platform for strolling fun, while your love to contribute to that by creating happy and
younger can recline back & enjoy the ride. The stroller also meaningful experiences for babies and parents.
features a one-hand fold and extra-large storage basket.

7. innovative strollers
Worrell, Inc Designer Dan Clements created a Mima's Kobi is an award-winning stroller that
product that helps proud parents safely and converts easily from a carrycot to a toddler seat
stylishly take their little ones out into the world.
and can accommodate two children

8. tech strollers
Simple. Functional. Beautiful.
Solar Stroller Z4ifd 48

9. MAIN PLAYERS
THE STOKKE XPLORY is a state-of-the-art futuristic
baby stroller designed to help bonding between baby 1
and parent.
The Orbit Baby Stroller G2 has a revolutionary design
with 3D rotation which allows you to rotate and recline
2
the seat in one fluid motion. The compact foldable
design allows the stroller to fit in small trunk spaces.
Bugaboo Donkey can be converted from a full-sized
mono to a full-sized duo stroller and back again. With
flexible and multiple storage space, the Bugaboo 3
Donkey is suitable for a first child, second child, both or
twins
The Origami is the world’s first power-folding stroller:
at the touch of a button, it folds itself. It’s also the
4
world’s first cell phone-charging, mileage-counting,
LCD-sporting stroller, with generators in the rear
wheels that charge the stroller as you walk.

10. Key Points
mass transit or suburban crawl?
If you're a city dweller who relies on A stroller with large, air-filled tires, such as
subways, buses, and cabs, you'll need a an all-terrain or jogging stroller, may be
lightweight but sturdy stroller that folds easier to push if you'll be going for long
quickly and is compact
walks your car is big enough to
accommodate it, and you can lift it.
What about the extras?
Child's age
Certification
Warranties and return policies
Test "driving" The certification program administered by the
Weight
juvenile products manufacturers association
(JPMA), and that the product meets the
Functions minimum requirements of ASTM international,
(formerly the american society for testing and
materials).

11. Users Perception and Product description
Stokke Xplory
• I love the height factor. My child is up
nice and high to communicate
• light weight, easy to carry it
everywhere.
• It's easy to manoeuvre in crowds.
• very easy to disassemble / fold up for VALUE
car transport.
• The functionality of this pram is
amazing - you can face the baby
towards you while he/she is still
bonding with you and turn it around
when they are little older.
Length: 75 - 102 cm.
Depending on if you are using
Carry Cot/Seat, and the height of
the handle.
Height: 89 - 123 cm
Depending on how you adjust the
height of the Carry Cot/Seat.

12. Users Perception and Product description
Orbit Baby Stroller G2
• The adjustable seat, which both tilts
from an upright to a fully reclining VALUE
position, and swivels so your child can
ride facing forward, facing sideways or
facing you.
• The fabric covering is soft and cozy
especially when paired with the
footmuff, an accessory also available
from Orbit Baby.
• We also love the fully extended
canopy cover. It nearly covers the
whole seat, making it perfect for naps.
• Extremely maneuverable.
• The frame is also solid, yet adaptable, Weight rating: for use from birth
especially the ergonomic handles to 40 lbs (18 kg)
which adjust easily to different heights. Stroller Seat G2 dimensions:
interior height: 21 in; interior
It also has no-pump tires so the width: 13.5 in
wheels never deflate.

13. Users Perception and Product description
Bugaboo Donkey
• The "Single" or "Duo" setup has two VALUE
seats, the detachable bag, and one
bassinet insert.
• Switch between these modes almost
instantly.
• stroll on snow or sand very often, you
know how difficult that can be with a
stroller.
• The sun canopy extends down to the
nap bar, providing great coverage at any
angle.
• O p t i o n a l a c c e s s o r i e s i n c l u d e
cupholders, car seat adapters (the
Donkey can hold two infant car seats in
Twin Mode), gear organizer, foot board 10'
Swivel
wheels
and
12"
rear
for older toddlers to ride, and foot muffs wheels,
air
filled
5res
Folded:
34.3"
x
23.6"
x
15.7"
or seat liners for extra warmth or Width
Mono:
23.6"
comfort.
Weight
Mono:
28.6
lbs.

14. Users Perception and Product description
4MOMS ORIGAMI
• It folds and unfolds by itself
• The stroller has a display screen VALUE
which shows the distance you’ve
traveled, your speed, current
weather conditions, and it even has
a sun displayed for day time and a
moon for night with the display light
turned on!
• Parents only need to use one hand
to turn the dial and push and the
stroller is ready to store away.
• It’s eco-friendly – the system
charges automatically while you
Price: $850.00
walk!
Stroller Type: Lifestyle
• There is a child safety sensor so the Stroller Weight: 29 lbs
stroller will never fold while your little Age & Weight limit: 40lbs
Dimensions: (open) 32″ L x
one is still in it.
28″ W and (closed) 38″L
x21″W x14″H

15. hFp://www.youtube.com/watch?v=ERQHRo0fHGE
IDENTITY
Physical Facet Ergonomic
Modern Mom
Personality
Adaptability
Easy going
Safety
Friendly
Easy to Manoeuvre
Relationship Culture Values
Trust
Fast life
Bonding
Multitasking
Communicative
Easy motherhood
Modern
Practical
Reflected Consumer Tech Savvy
Elegant
Consumer Mentalization
Self sufficient
Eco
Auto

16. CONCLUSION
Life style: Slow - Fast life
Priorities: Adaptability - Capacity
Functions: Independent - Multi
Values: Status Symbol?

17. sources
http://www.bugaboo.com/349
http://www.4moms.com/origami
http://www.orbitbaby.com/en/
products/stroller-g2/
http://www.orbitbaby.com/en/
products/stroller-g2/
Thank you
QUESTIONS?
INFANT STROLLERS