2. Mastery: Personal Development and
Leadership
3 Strategies to achieve my goals in this course: The 48
Laws of Power: Mastery by Robert Greene, Talent Code
by Daniel Coyle and study topics such as; mastery journal,
weekly assignments and mastery discussion.
Full Sail Library Resource: Five Musts for Mastery by
Catlin Tucker (Academic Search Complete)
Industry Leader to Interview: Joe Wilner;
info@shakeoffthegrind.com
3. Internet Marketing Fundamentals
3 Strategies to achieve my goals in this course: Study topics such
as; mastery journal, weekly assignments and Internet Marketing
fundamentals discussion,
Lynda.com, Internet Marketing Fundamentals reading assignments,
and SEO online websites. In addition, apply learnings to my
personal basketball website.
Full Sail Library Resource: Market Religion Online: The LDS
Church’s SEO efforts by Chiung Chen (Academic Search
Complete)
4. Business Storytelling & Brand
Development
3 Strategies to achieve my goals in this course: Study topics
such as; mastery journal, weekly assignments and Business
Storytelling & Brand Development discussion, Lynda.com,
and Business Storytelling & Brand Development reading
assignments. In addition, apply learnings to my personal
basketball website.
Full Sail Library Resource: Brand Identity Development and
the Role of Marketing Communications: Brand Experts by
Nusa Petek (Academic Search Complete)
5. Internet Consumer Behavior and
Analysis
3 Strategies to achieve my goals in this course: Study topics such as;
mastery journal, weekly assignments and Internet Consumer Behavior
and Analysis discussion, Lynda.com, and Internet Consumer
Behavior and Analysis reading assignments. In addition, apply
learnings to my personal basketball website. Use some of the analysis
methodologies in the data that we use in my work environment to
practice what I have learned.
Full Sail Library Resource: Cultural Differences in the Online
Behavior of Consumers by Melissa Cole (Academic Search
Complete)
6. Web Design & Usability
3 Strategies to achieve my goals in this course: Study topics such as;
mastery journal, weekly assignments and Web Design & Usability
discussion, Lynda.com, and Web Design & Usability reading
assignments. In addition, apply learnings to my personal basketball
website and develop a more user friendly experience. Learn basic
HTML as that is an important part of web design.
Full Sail Library Resource: Responsive Web Design, Discoverability,
and Mobile Challenge by Kim Bohyun (Academic Search Complete)
Industry Leader to Interview: Jake Mize; jmize@redventures.com
7. New Media Marketing
3 Strategies to achieve my goals in this course: Study topics
such as; mastery journal, weekly assignments New Media
Marketing discussion, Lynda.com, and New Media Marketing
reading assignments. In addition, apply learnings to my personal
basketball website and new media marketing channels in my
work environment.
Full Sail Library Resource: Online Media & Marketing
Services M&A by Tolman Geffs (Academic Search
Complete)
8. Advanced Internet Marketing
Strategies
3 Strategies to achieve my goals in this course: Study topics such as;
mastery journal, weekly assignments and Advanced Internet Marketing
Strategies discussion, Lynda.com, Advanced Internet Marketing
Strategies reading assignments, and SEO online websites. In addition,
apply learnings to my personal basketball website through affiliate, email and
global marketing. Also, utilize my social media accounts to enhance my
practice with social media marketing.
Full Sail Library Resource: Online Marketing Strategies – UK and
Romania by A. Talpau (Academic Search Complete)
Industry Leader to Interview: Eppie Vojt; eppie@vojt.com
9. Advanced Search Engine
Optimization
3 Strategies to achieve my goals in this course: Study topics such as; mastery journal, weekly
assignments and Internet Marketing fundamentals discussion, Lynda.com, Internet Marketing
Fundamentals reading assignment, and SEO online websites. In addition, apply learnings to
my personal basketball website. I’m attending a SEO specific meet up group where I can
discuss these more advanced SEO topics and learn from the industry leaders. This is the meet
up group that I’m a part of - http://www.meetup.com/The-Official-Charlotte-SEOSearch-Engine-Marketing-Meetup/events/164515282/. My next meet up is 3/6/2014
and we will discuss, “What Outreach is, How to Do it, & why it is the most important thing for
Marketers”.
Full Sail Library Resource: Get Found! Search Engine Optimization Demystified by John
Kruger (Academic Search Complete)
Industry Leader to Interview: Neil Patel; http://www.quicksprout.com/contact/
10. Strategic Internet Public Relations
3 Strategies to achieve my goals in this course: Study
topics such as; mastery journal, weekly assignments
Strategic Internet Public Relations discussion,
Lynda.com, and Strategic Internet Public Relations
reading assignments.
Full Sail Library Resource: Internet Technologies
and Trends Transforming Public Relations by Paul
Christ (Academic Search Complete)
11. Web Analytics & Optimization
3 Strategies to achieve my goals in this course: Study topics
such as; mastery journal, weekly assignments Web Analytics
and Optimization discussion, Lynda.com, and Web Analytics
and Optimization reading assignments. In addition, apply
learnings to my personal basketball website and using web
analytic tools such as; Google Analytics.
Industry Leader to Interview: Francisco Debs;
fdebs@redventures.com
12. Internet & the Law
3 Strategies to achieve my goals in this course: Study
topics such as; mastery journal, weekly assignments
Internet and the Law discussion, lynda.com, and Internet
and the Law reading assignments. Discussing with my
legal representative at work to understand Internet Law
Issues as I’m learning them.
Full Sail Library Resource: Analytics for the Rest of
Us by Daniel Rasmus (Academic Search Complete)
13. Internet Marketing Campaign
Development
3 Strategies to achieve my goals in this course: Study topics such as;
mastery journal, weekly assignments Internet Marketing Campaign
Development discussion, Lynda.com, and Internet Marketing Campaign
Development reading assignments. In addition, apply learnings to my
personal basketball website by implementing a campaign and applying the
Internet campaign development to my work environment.
Full Sail Library Resource: Spring and Summer Online Marketing
Campaigns by Publishers Weekly (Academic Search Complete)
Industry Leader to Interview: Jason Owen; jason@jasonrowen.com
