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Mostafa barcawii 
group2010 
Pragmatics Course
The Tact 
maxim 
The 
Generosity 
maxim 
The 
Approbation 
maxim 
The 
Modesty 
maxim 
The 
Agreement 
maxim 
The 
Sympathy 
maxim 
Politeness maxims
The Tact maxim 
 The tact maxim states: 'Minimize the expression of 
beliefs which imply cost to other; maximize the 
expression of beliefs which imply benefit to other.' The 
first part of this maxim fits in with Brown and 
Levinson's negative politeness strategy of minimising 
the imposition, and the second part reflects the 
positive politeness strategy of attending to the hearer's 
interests, wants, and needs
The Generosity maxim 
 Leech's Generosity maxim states: 'Minimize the 
expression of beliefs that express or imply benefit to 
self; maximize the expression of beliefs that express or 
imply cost to self.' Unlike the tact maxim, the maxim 
of generosity focuses on the speaker, and says that 
others should be put first instead of the self.
The Approbation maxim 
 The Approbation maxim states: 'Minimize the 
expression of beliefs which express dispraise of other; 
maximize the expression of beliefs which express 
approval of other.' It is preferred to praise others and if 
this is impossible, to sidestep the issue, to give some 
sort of minimal response (possibly through the use of 
euphemisms), or to remain silent. The first part of the 
maxim avoids disagreement; the second part intends 
to make other people feel good by showing solidarity.
The Modesty maxim 
 Maxim of modesty is one of the six maxims proposed 
by Leech (1983) in his PP (politeness principle) 
meaning to minimize praise or to maximize dispraise 
of self. The Modesty maxim states: 'Minimize the 
expression of praise of self; maximize the expression of 
dispraise of self.'
The Agreement maxim 
 The Agreement maxim runs as follows: 
 'Minimize the expression of disagreement between self 
and other; 
 maximize the expression of agreement between self and 
other. 
' It is in line with Brown and Levinson's positive politeness 
strategies of 'seek agreement' and 'avoid disagreement,' to 
which they attach great importance. However, it is not 
being claimed that people totally avoid disagreement. It is 
simply observed that they are much more direct in 
expressing agreement, rather than disagreement.
The Sympathy maxim 
 The sympathy maxim states: 
 'minimize antipathy between self and other; 
 maximize sympathy between self and other.‘ 
 This includes a small group of speech acts such as 
congratulation, commiseration, and expressing 
condolences - all of which is in accordance with Brown 
and Levinson's positive politeness strategy of 
attending to the hearer's interests, wants, and needs.

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Politeness maxims

  • 1. Mostafa barcawii group2010 Pragmatics Course
  • 2. The Tact maxim The Generosity maxim The Approbation maxim The Modesty maxim The Agreement maxim The Sympathy maxim Politeness maxims
  • 3. The Tact maxim  The tact maxim states: 'Minimize the expression of beliefs which imply cost to other; maximize the expression of beliefs which imply benefit to other.' The first part of this maxim fits in with Brown and Levinson's negative politeness strategy of minimising the imposition, and the second part reflects the positive politeness strategy of attending to the hearer's interests, wants, and needs
  • 4. The Generosity maxim  Leech's Generosity maxim states: 'Minimize the expression of beliefs that express or imply benefit to self; maximize the expression of beliefs that express or imply cost to self.' Unlike the tact maxim, the maxim of generosity focuses on the speaker, and says that others should be put first instead of the self.
  • 5. The Approbation maxim  The Approbation maxim states: 'Minimize the expression of beliefs which express dispraise of other; maximize the expression of beliefs which express approval of other.' It is preferred to praise others and if this is impossible, to sidestep the issue, to give some sort of minimal response (possibly through the use of euphemisms), or to remain silent. The first part of the maxim avoids disagreement; the second part intends to make other people feel good by showing solidarity.
  • 6. The Modesty maxim  Maxim of modesty is one of the six maxims proposed by Leech (1983) in his PP (politeness principle) meaning to minimize praise or to maximize dispraise of self. The Modesty maxim states: 'Minimize the expression of praise of self; maximize the expression of dispraise of self.'
  • 7. The Agreement maxim  The Agreement maxim runs as follows:  'Minimize the expression of disagreement between self and other;  maximize the expression of agreement between self and other. ' It is in line with Brown and Levinson's positive politeness strategies of 'seek agreement' and 'avoid disagreement,' to which they attach great importance. However, it is not being claimed that people totally avoid disagreement. It is simply observed that they are much more direct in expressing agreement, rather than disagreement.
  • 8. The Sympathy maxim  The sympathy maxim states:  'minimize antipathy between self and other;  maximize sympathy between self and other.‘  This includes a small group of speech acts such as congratulation, commiseration, and expressing condolences - all of which is in accordance with Brown and Levinson's positive politeness strategy of attending to the hearer's interests, wants, and needs.