We're in search of authors interested in contributing content about innovation and technology for manufacturers. Reach out to marketing@atlatlsoftware.com if you're interested!

1. Guest Author Blogging Program

2. Contents
1. Program overview
• Description
• Participant criteria
• Benefits of participation
• Submission process
2. How to get started
• Blog guidelines
• SEO tips
• FY17 topic suggestion

3. • With a growing viewership, the
Atlatl blog is a platform for
engaging dialogue around the
future of sales enablement and
technology trends for the
manufacturing and distribution
verticals
Thought leadership platform for sales success
• Top thought leaders are invited
to contribute to the blog to
spark social conversations and
share their vision of how
enterprise businesses can drive
successful sales growth

4. Guest author criteria
We’re looking for contributors with an eye for future technology
and sales trends who can drive an impactful discussion around the
CPQ and helping large enterprises succeed. We recommend that
participants write an article per month to develop a following.
Regular media
contributors
C-level
executives
Sales Experts Social
Influencers
Manufacturing/
distribution
authorities

5. By the numbers:
❖ Companies that blog have
55% more website visitors
❖ B2B companies that blog
generate 67% more leads
What’s in it for you?
• Humanize your brand through
thought leadership
• Improve your SEO & traffic with
link backs to your website, blog
or content
• Starting point for new marketing
opportunities with us (PR,
webinars, newsletters, events)
• Social promotion through our
channels

6. Ready to get writing?
✓ Email wrobinson@atlatlsoftware.com with blog topic suggestions
✓ Topic suggestions shouldn’t be more than 100 words
✓ Include proposed author and a short bio
✓ If your proposal is chosen, our Marketing team will work directly with
you on feedback and edits before publishing

7. Blog Guidelines

8. General guidelines
✓ Keep your article between 300 and 600 words
✓ Title should be 10-12 words and should be catchy
✓ Keep paragraphs to 4-5 sentences. Numbered lists work
great!
✓ Always include pictures (should be 300x200 pixels)
✓ Include a call to action
✓ Be honest and transparent… don’t try to sell something
✓ Use original content

9. SEO and linking guidelines
Keywords in article: Align your blog
content with 1-2 keywords and use
these a few times in your post- make
sure they appear in the first 3
sentences!
Keywords in title: Think about what
your reader is entering into a search
engine to find your content
Link, link, link: Link to outside resources
that your audience would find
valuable. Post a link to your article on
social

10. Key Topics & Themes
Industrial Manufacturing
Mobile/Digital
Maturity
Disruptive tech

11. TH NK YOU