This document provides an overview of using social media for prevention. It discusses how social media allows for increased participation and conversation. Examples of social media platforms that can be used are discussed, including blogs, social networks, photo sharing, videos, bookmarks, and wikis. Statistics on internet and social media usage in the US are presented. The document encourages prevention organizations to engage audiences through various social media tools and channels.
4. These things I know ...
We connect, engage or become
increasingly irrelevant
Itâs about our
conversations
This is the Age of
Participation
We have the tools of mass
collaboration
A change in our âthinkingâ
is required 4
15. Whatâs Social Media?
Isnât it about
What about Conversation?
openness
No, itâs about
Itâs about Nah, itâs about community.
connecting. participation.
Photo: yoshi
Source: www.icrossing.co.uk/ebooks
16. Social
Media
Wikis Social
Bookmarks by the Slice
Blogs Audio
Podcasts
Social RSS Video
Networks Podcasts
Web
Conference
Photos & Courses
16
17. The Old Way
Coalition members
Coalition Partners
Policymakers
Your Message Mainstream media
Youth
Parents
Photo:17
megs_pics
18. The Way It Is!
Parents Law Enforcement
Business State/Tribal/Local Gov
Community
Your Message Youth
Media
Healthcare
School Religious-Traternal
Civic/Volunteer Youth Services
Dr. Craig Lefebvre, GWU
CADCA Forum 07 18
Photo: Megs_Pics
19. The Way We Were
Consumption
Website Google Search
Information Portals
# Visits
Eyeballs & Click-throughs
Internal development
19
24. dance
V
The pattern weâve known ...
Email only
Read, watch
and listen
Search &
Collect info
24
25. ... is changing ...
t
Devel
op om men
C
Write
w
Email only
R evie
Publis
h Rate
Join
Read, watch
t
ml
c
Conne
and listen x
SS Netwo
rk
R
Search &
Collect info ...we have more
choices 25
54. Your Favorite Food & Drink
⢠A title
⢠Write a short post
⢠Include name and location
⢠Tag your post
⢠When you are finished, place
your blog in the middle of the
table
54
55. Really Simple Syndication (RSS)
⢠syndication -- makes your blog
feed available to others who want to
follow what you are writing about
55
60. What is Flickr?
Even if you donât load pixs
To Flickr, you can search
And use photos bearing a
Creative Commons license.
Got a camera phone?
Load photos directly from
Your camera phone.
73. YouTube
Program Benefits
â˘Premium Branding
â˘Increased upload capacity
â˘Rotation in âPromoted Videosâ
â˘Optional Fundraising button
â˘Listing on âNonprofit channelsâ
and Nonprofit videos pages
73
http://www.youtube.com/nonprofits
74. YouTube
Tips & Tricks
⢠NonProfit Tip Sheet
⢠How to Run Video Campaigns
⢠Advice making/editing video
⢠How to use Google tools e.g.,
raise money
74
http://www.youtube.com/nonprofits
75. What ideas do you have for
using photo sites like YouTube?
75
91. References & Resources
⢠Pew Internet & American Life Project http://www.pewinternet.org/
⢠Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com/
⢠Flickr http://www.flickr.com
⢠YouTube http://www.youtube.com
⢠YouTube for Nonprofits http://www.youtube.com/nonprofits
⢠Del.icio.us at http://del.icio.us
⢠Pew Internet & American Life Project at http://www.pewinternet.org/
⢠Forrester Research at http://www.forrester.com/rb/research
⢠Jeremiah Owyang Blog (Forrester) at http://www.web-strategist.com/blog/
⢠Technology in Prevention Blog at http://technologyinprevention.blogspot.com
⢠Technology in Prevention wiki website at http://technologyinprevention.blogspot.com
⢠Office of National Drug Control Policy at http://www.whitehousedrugpolicy.gov/prevent/
index.html
⢠What is Social Media? http://www.icrossing.co.uk/ebooks
⢠Common Craft Show http://www.commoncraft.com/
⢠Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com/
⢠Dave Pollardâs Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html
91
92. References & Resources
⢠Facebook http://www.facebook.com
⢠MySpace http://www.myspace.com
⢠Connected Communities at http://connectedcommunities.ning.com
⢠Blogger www.blogger.com
⢠Wikispaces www.wikispaces.com
⢠YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI
⢠YouTube, What are community values at http://www.youtube.com/watch?v=hqmj2EybIQI
⢠YouTube, Drinking & Driving PSA http://www.youtube.com/watch?v=Hq2WqyfYiuI
⢠YouTube, Brownies, http://www.youtube.com/watch?v=njsWZ7J35Us
⢠CADCA Institute Blog at http://prevention.typepad.com
⢠Oregon Partnership Blog http://opblog.wordpress.com/
⢠Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/
⢠Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/
index.html
⢠Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/
⢠Missouriâs Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/
⢠ONDCPâs Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx
⢠Coalitions in Prevention http://communityprevention.blogspot.com/ 92