Social Media 101 for Coalitions
•Als PPTX, PDF herunterladen•
3 gefällt mir•1,283 views
A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (16)
Ähnlich wie Social Media 101 for Coalitions
Ähnlich wie Social Media 101 for Coalitions (20)
Mehr von LaDonna Coy
Mehr von LaDonna Coy (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Social Media 101 for Coalitions
- 1. Social Media 101 Coalitions: Getting Started LaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum 2013 Washington, DC
- 2. LaDonna Coy MHR, CPS, CDLA Clients/Partners • CARS The surest way to provoke • CSAP the imagination is to seek • CADCA Institute • Collaborative Conversations out environments you have • Kansas AAPS no experience with. • Kansas Prevention Network • Kansas Family Partnership • Eagle Ridge Institute • Free Spirit Publishing Primary Prevention • Learn Resource Network Capacity building • MIPH • ODMHSAS Social media • Omega Point International • Oregon Research Institute communications • Paxis, Inc • PIRE Virtual Learning, Training & • Safe & Caring Schools 2 Interactive webinars • Wisconsin Clearinghouse
- 3. # Hashtag The Workshop #Forum2013
- 4. Learning Objectives • Define social media • Introduce a coalition social media communications audit • Describe how coalitions are using social media
- 5. Do you remember … B.E.
- 6. What is . . . Social Media?
- 7. 1. Social Media … a different way to communicate
- 8. 2. Not just “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
- 9. 3. Social Media … is here to stay!
- 10. Why is social media important to coalitions?
- 11. Social Media is a game changer Collaborative web-based Tools
- 12. Find things online Keep up-to-date Share Ideas, Resources, And experiences Nurture Networks
- 13. If you have goals to: • Assess/gather data • Provide information • Collaborate on projects • Increase awareness/visibility • Recruit members or supporters • Extend the life of Trainings/events
- 14. Where to begin?
- 15. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
- 22. Who are your people? Who Affiliation email Cell/text John Smith DOJ jsmith@ 555-555-5555 doj.org Make a list …
- 23. Now for some .. Digital Diggin’
- 24. Where are your people? Website Blog FB Twitter Other www.doj. www.doj. Wood Co. @woodco org org/blog DOJ doj
- 25. RSS RSS Reader
- 26. LISTEN
- 27. Vanity Search What is being said about you online?
- 28. Your Name Here
- 29. Your Name Here 1 How wide to cast your net?
- 30. Your Name Here 2 How often?
- 31. Your Name Here 3 Your email address
- 32. Find Your PLACE
- 33. Which Social Media Tool(s) are best?
- 34. Create Your Social Media Formula
- 36. Where to show up online?
- 37. Develop Your PLAN
- 38. What do we post about? Web site Meetings Conferences Reports Events Stories Data Editorial Face- Blog book Trainings Articles
- 39. To what degree?
- 40. Social Media Action Plan Who? Posts what? When? Where? Results? Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics] Kathy RRW History Insert date(s) Blog [insert metrics] Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team Develop an editorial calendar
- 41. Before you set up any account
- 43. Social media is bigger than the message It is the interaction … WithPEOPLE About your MESSAGE • And their RESPONSE • All the TIME Through many CHANNELS
- 44. interesting Give ‘em something toV about talk
- 45. Interactions … Digg RT Like Comment Tweet “Friend” Share Text Follow Update … make media social!
- 48. If you make Apologize, genuinely a mistake … Move on.
- 51. Where & How is social media being used by coalitions?
- 52. Collaborate on Projects Kansas SPF SIG
- 53. Recruit members/supporters Vickie Adams Coalition Director Circles of San Antonio http://www.youtube.com/watch?v=sAdkOZdU5Bc
- 54. Safe Streets Coalition Topeka, KS
- 55. Safe Streets Coalition http://youtu.be/G5xPVEM53zo Topeka, KS
- 56. Extend the life of Trainings/Events Hashtag: #forum2013
- 57. Find things online Keep up-to-date Share Ideas, Resources, And experiences Nurture Networks
- 58. Remember …. Social Media is a game changer
- 59. 1. Social Media is … a different way to communicate
- 60. 2. Not just about “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
- 61. 3. Social Media … is here to stay!
- 62. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
- 64. Photo Citations • David Wilcox, Designing for a Civil Society describes network structures (creative commons) • Moth http://www.flickr.com/photos/28859335@N00/135824507 • Protest image source: http://www.flickr.com/photos/editor/4656148830/ • Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/ • Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/ • Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg • Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg • All other images paid via subscription from istockphoto.com or shutterstock.com
- 65. References & Resources • Netvibes at http://www.netvibes.com • Twitter at www.twitter.com • Google Alerts at http://alerts.google.com • TweetStats at www.tweetstats.com • A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc • The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below • Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA • Safe Streets Topeka Video PSA http://youtu.be/G5xPVEM53zo • DanversCARES http://danverscares.org/ • CADCA Institute Social Media Primer http://www.cadca.org/somewiki • Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx • Workshop Resources bundled here http://bit.ly/CLF2013
- 66. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source. Suggested Attribution: Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum, February, 2013, Washington, DC.
Hinweis der Redaktion
- Protest image source: http://www.flickr.com/photos/editor/4656148830/Other images: istockphoto
- Source: http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
- Source: http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
- Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
- Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
- http://www.youtube.com/watch?v=sAdkOZdU5Bc
- Safe Streets Topeka Video PSA http://youtu.be/G5xPVEM53zo