2. What we will cover today
• A sea of travel bloggers but where are
the good ones?
• Trust your gut: qualitative analysis
• Looking at the numbers: quantitative
analysis and how blogs inflate numbers
• How the Professional Travel Bloggers
Association (PTBA) can help you
3. Qualitative Analysis
• Design
• Self-hosted
• Niche
• Age of site
• Frequency of posting
• Appropriate content
• Photo vs. video vs. text
• Informational vs. narrative
• Comments and interaction with readers
4. Social Media
• Numbers alone are NOT the key
– What social media platforms do they use
– Who are their followers
– Are they contributing regularly
– Are people interacting – is there
conversation or just broadcasting?
9. Before working with a blogger ask
• Statistics
– Who reads them?
• Demographics now on Google Analytics
– Google Analytics only
• References of people they have worked with in
the past
• Example of previous press trip posts, photos,
or videos
