7. How important are the following aspects when selecting a retail store to purchase books? Please rate their level of importance from 1-7: MEAN: 3.76 MEAN: 6.0 MEAN: 4.38 MEAN: 4.74 MEAN: 4.39 MEAN: 5.40 MEAN: 4.47
8. Which of the following items have you purchased from a retail book store in the past year? Select all that apply.
9. How likely are you to purchase a book from a RETAIL BOOK STORE in the next 3 months?
10. How likely are you to purchase a book ONLINE in the next 3 months?
11. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements: Statement 1: I am familiar with and understand what this brand is about MEAN: 7.74 MEAN: 8.21 MEAN: 7.03
12. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements: Statement 2: This brand has unique or different features, or a distinct image other brands in this category don’t have MEAN: 7.06 MEAN: 7.36 MEAN: 6.34
13. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements: Statement 3: This brand is appropriate and fits my lifestyle and needs MEAN: 7.55 MEAN: 7.67 MEAN: 6.66
14. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements: Statement 4:This is the only brand for me MEAN: 5.94 MEAN: 6.28 MEAN: 5.21
15. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements: Statement 5: This is a popular brand MEAN: 7.50 MEAN: 8.39 MEAN: 7.24
16. Please rate the following retail book stores from 1 to 10, to indicate how much you agree or disagree with each of the statements: Statement 6: This brand has consistently high quality MEAN: 7.73 MEAN: 8.30 MEAN: 7.07
17. For each of the following brands, do you feel there is another brand that is quite similar in image or features?
18. What is the furthest you would travel to your preferred retail book store to shop?
22. Compared to other Yogurt / Ice Cream shops, how appealing do you find [Frozen Yogurt Shop]?[Respondents who indicated they were aware of [Frozen Yogurt Shop]]
23. How often do you purchase from [Frozen Yogurt Shop]? [Respondents who indicated they were aware of [Frozen Yogurt Shop]]
24. How likely are you to purchase from [Frozen Yogurt Shop] in the next 3 months? [Respondents who indicated they were aware of [Frozen Yogurt Shop]]
26. ABOUT THIS SURVEY This survey was conducted online via social networks 7/14/11 – 7/17/11 among 218 individuals. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For more in depth survey methodology, please contact Lab42 at info@lab42.com
