The latest in KFGroup's work

1. S

2. strategic reputation
development...

3. strategic reputation development
public figures and companies often need to develop and enhance
their public perception...this is kf!g’s specialty.
• originating fresh marketing and promotional concepts
• creating imaginative and compelling story line development.
• arranging significant speaking engagements
• matching perfect partnership opportunities
• delivering high impact media

4. sustainable brand
activation...

5. result driven brand recognition
we bring spirit to the brand’s ethos and enhance it’s culture by
generating unique cost efficient campaigns that create a “why
for the buy”, that results in brand loyalty and impacts revenue
growth.
customer acquisition programs through:
• master brand positioning
• cross promotions
• branded entertainment
• event marketing and major media placements

6. reputation development
brand communications
launches
customer acquisition
creative promotions
media relations
community connections
product placement
unique events
strategic partnerships

7. Representative client projects and media placements.

8. we “know how” to get
the job done!
kf!g’s strength is in our group’s “skill sets” and diversity. we bring years of ex-perience
as brand builders, communicators, marketing program developers,
media relations experts, content producers and graphic designers. we live by the
creed of “know how”
we “know how” to:
• ask the right questions
• build a brand’s reputation
• convey a brand through visual messaging
• create innovative programs for all platforms
• increase .. your reputation and revenue

9. our steps to your success
1. assessment
kf!g checks your marketing and public relations temperature
2. strategy
kf!g works with you to chart your pathway to success
3. creative
kf!g develops campaigns that compel the public and press to
climb aboard
4. Implementation
kf!g initiates your plan and adjusts for the unexpected
5. results
kf!g analyzes success in achieving your goals

10. case studies
the following demonstrates the breadth of kf!g’s work
with start ups, established corporations and foundations.
• Groasis Waterboxx
• Heidi Roizen
• Silicon Valley Space Center
• Naveen Jain/Moon Express
• Isha Foundation
• BioArts
• Deep Flight Aviator/Autodesk
• Ex’pression College for New Media
• Vidal Sassoon Corporation
• International Art Expo/Levi’s/eBay/Youth Arts
• Chabot Space and Science Center

11. Groasis Waterboxx: Program
Referred by the International Trade Director for the Netherlands,
kf!g was asked to create a market for a Dutch green planting invention,
the Groasis Waterboxx.
Once retained by inventor Peter Hoff, kf!g’s mission was to create
additional international recognition in the United States through
product launches in three different categories.
Our task was to create large scale programs in: Government for
Reforestation, Agriculture for Planting and Education for Ecology.
From these programs we generated articles and produced
partnerships to create brand awareness and customer acquisition.

12. Groasis: Government:
kf!g kicked off our year-long project at the California Green
Summit with Governor Schwarzenegger. We established programs
with the National Parks, Bureau of Land Management, Wildlands
Conservancy, City of Sonoma and City of Palm Springs
kf!g designed kiosk at National Parks
Groasis: Agriculture:
kf!g chose Napa’s Robert MondaviWinery, Sonoma’s
BucklinWinery,The Sonoma Ecology Center, Robert Mon-davi
Institute and UC Davis (the premiere agriculture university
in the United States) for high visiability planting projects which
would appeal to the international press.
Governor Schwarzenegger meets inventor, Pieter Hoff
Peter Hoff with Margrit Mondavi
and Senior Viticulturist , Daniel Boesch
Waterboxxes planted
next to existing
vineyard on Napa’s
premier valley land

13. Groasis: Education
kf!g created a Waterboxx science teaching program which was taught
at the Palm Springs and Sonoma Unified School Districts prior
to planting. These programs are now being taught around the globe.
Groasis: Media
These programs resulted in incredible media placements including
Popular Science, Scientific America, Los Angeles Times, The
Washington Post, etc. The Waterboxx was chosen by Popular Science
as the winner of the annual Innovation Award beating out the iPad
and the electric Porsche.
Groasis: Partnerships kf!g established business introduction
for partnerships and distribution.
Result: Multi-millions of global impressions
Middle School students head off to plant Waterboxxes
Middle students pose in the desert after the reforestation project

14. Heidi Roizen: Program
Recommended by an advertising agency to Heidi Roizen,
“One of Silicon Valley’s Most Influential Women” (Forbes Magazine),
kf!g was retained to launch her new CD called “Skinny Songs.”
Heidi, provided a wealth of material for kf!g. An acclaimed über
successful serial entrepreneur, corporate executive, venture capitalist
and faculty member of Stanford University, she is famous
for her intuitive understanding of market opportunities.
Besides all of these accomplishments, she loved music. Wanting to lose
weight she searched for music to get her“pumped”for exercising.
Unable to find this type of music, she decided to develop her own lyrics
and tempos to inspire women to have fun exercising. She later
produced a CD in Nashville and hired kf!g to launch it.
kf!g developed a strategic program which addressed women, weight
loss and the business media. It was our creative story telling of Heidi’s
incredible talent and vision and ultimate weight loss through exercising
to her own music, which resulted in high profile interviews from Kara
Swisher’s All Things Digital to Fox Business with Neil Cavuto, Martha
Stewart to Oprah Magazine, Bloomberg to the New York Times to
CNN Health International…kf!g maximized every media opportunity.
A true Visionary who “gets” marketing to the ninth degree and
appreciating the intricacies and hurdles, Heidi was a delight to work
with. Reaching all goals, we developed an international highly
effective campaign seamless.
She is currently the Operating Partner of the prestigious
venture capital firm, Draper, Fisher and Jurvetson (DFJ). In
addition she serves on the boards of the British media
conglomerate, The Daily Mail and General Trust, and Share
This and XTime.
Result: Millions of global
impression
M
Martha Stewart and Heidi Roizen

15. kf!g’s Ed Fogelman, NASA Astronaut Yvonne Cagle & Dr. Sean Casey
Result: Millions of global impressions
Silicon Valley Space Center: Program
When the Silicon Valley Space Center (SVSC) organized a
Space Hacker Workshop with Citizen’s in Science, kf!g worked
directly with XCOR, Made In Space, Citizen In Space, SETI,
Infinity Aerospace, along with researchers from the University
of Texas and the University of Central Florida. kf!g organized a
media campaign which achieved wide coverage through articles
appearing in Wired Magazine, Space.com, Scientific American,
Palo Alto News and The San Jose Mercury News.
Later , when SVSC co-sponsored a suborbital conference with
CASIS, we worked with Zero Gravity Solutions Inc., Infinity
Aerospace, Blue Origin, Space X, Tech Shop, XCOR, New
Space Global, Made in Space and Possum to have a successful
event. NBC’s Tech Now, Bloomberg/ Business Week, Bay Area
News Group, Silicon Valley.com, Wall Street Journal and Virgin
Galactic News covered it.
CASIS CEO, Col. Gregory Johnson, kf!g’s Michele Kelly & Ed Fogelman

16. Naveen Jain: Program
Recommended by a colleague, kf!g was retained by the
Chief Marketing Officer of Intelius, Susan Koehler and founder
Naveen Jain to represent him and heighten public awareness
of his many interests: CEO and Founder of Intelius,
Chairman of Moon Express, X Prize, Co-Chairman of
Global Development and Education Trustee of Singularity
University and sponsor of Kairos Society and iCareweCare .
kf!g overall message would be that Naveen was an
Entrepreneur, Visionary and Philanthropist.
Naveen Jain: Entrepreneur
kf!g has worked to increase public and corporate awareness
of Naveen by placing him as a speaker and working with
conferences like the Aspen Brain Forum, the Pivot Conference,
SV Forum, the Economist Ideas Conference and Global Entrepreneur
Week. In addition, kf!g arranged bi-monthly salons for celebrated
Founders and CEOs to meet Naveen in a casual environment to share
ideas and create new ones. All along, kf!g had been positioning
Naveen Jain as a leading Entrepreneur and Innovator.
After kf!g’s introduction, Naveen Jain
helps Goldie Hawn with her Children
Education Initiative .

17. Naveen Jain: Philanthropist-Singularity University,
X Prize and iCareweCare.
Naveen Jain's many philanthropic interests needed to be acknow-ledged.
For this to occur, kf!g created unique campaigns around
each organization.
We promoted Naveen's appointment as a Trustee of Singularity Uni-versity
and his awarding 2 scholarships to leading African women
for SU's graduate students program. As X Prize Co-Chair of Global
Development and Education, he spearheaded many ventures
to find solutions to agriculture, poverty, health and clean water.
We continued to work on major launches in these areas. After sponsor-ing
iCareweCare, a student run social network, he had kf!g create a
media launch which we held at the Disney Museum in San Francisco.
Together with conferences and speaking engagements, we have
communicated his philanthropic efforts from Silicon Valley to
Mumbai .
Result: Over 1B global impressions for all programs
Naveen Jain: Visionary-Moon Express
kf!g positioned Naveen Jain, Chairman of Moon Express
(ME) , a Lunar Lander system/company, as a leading
contender for the $30M Google Lunar X PRIZE. To cre-ate
massive media attention, we planned a spectacular
flight test event to occur on the same day when the final
U.S. Space Shuttle "Atlantis" landed. We crafted
story ideas to romance the subject of moon exploration...
the historic end of one era and the beginning of another
in commercial space exploration... the merits of mining
the moon for much needed resources, etc.
Through innovative story telling, an overwhelming num-ber
of press attended the Moon Express product launch,
which resulted in a front page story in the New York Times,
as well as being featured in Bloomberg, The Wall Street
Journal, CNET, BBC, Forbes, NBC, Los Angeles Times,
Fox, among others.
Cameras and reporters jostled at Moon
Express launch to interview Naveen Jain

18. Isha Foundation: Celebrity Outreach
To create the public and media attention necessary to
launch a campaign, for some clients celebrity endorsements
are advantageous. For this reason, kf!g produced three celeb-rity
hosted dinners for Sadhguru featuring some of the most
influential people in the entertainment community... Anjelica
Huston, Oliver Stone, Anil Kapur, Lauren Hutton, Amy Smart,
Jacqueline Bisset, Lisa Edelstein, Minnie Driver, Robert Chart-house,
Bradley Cooper, Rumer Willis, etc.
Isha Foundation: Program
Recommended by Heidi Roizen, kf!g was retained
by India’s prestigious Isha Foundation and it’s spiritual
founder, Sadhguru. It was our objective to heighten global
awareness of their respected work in the environment,
education, humanitarian efforts and Sadhguru’s thought and
spiritual leader accomplishments. A several tiered media plan
was then created, agreed upon and implemented.
Sadhguru with Anil Kapur
& Rumer Willis
Anjelica Huston
with Mikey
Sadhguru with Minnie Driver Danny and Jack Huston
with Sadhguru
Mikey with Oliver Stone
Sadhguru speaking at Davos
Mikey with Rosario Dawson

19. Isha Foundation: Corporate Outreach
Launching Isha Foundation’s online program, kf!g chose
Google as the right place to be. Contacting Eric Schmidt,
CEO of Google, a meeting was arranged for Sadhguru to meet
with 13 executive vice presidents representing Google efforts
in education and environmental programs around the world.
This resulted in Google’s first ever launch of an online spiritual
program.
Ed Begley,Jr. and Ed Fogelman at Global Green
Meeting with Google SVPs for India Humanitarian
Development, Cheryl Simone, Sadhguru and Mikey
Isha Foundation: Environmental Outreach
Introducing Sadhguru to Ed Begley, Jr. (“Mr. Green”) and Matt Peterson of
Global Green was just the beginning of establishing him as a leader in
reforestation. This culminated with Sadhguru speaking at TED India and
winning the Indira Ghandi Award for planting over 14 million trees.
kf!g created press from the London Times to the New York Times.
Isha Foundation: Media Outreach
Arranging opportunities for a weekly Blog on the Huffington Post, speaking
engagements across the country at spiritual organizations, articles in the
Los Angeles Times, India Times and more.
Multi-millions of global impressions
Arianna Huffington

20. Bio Arts International: Program
kf!g was retained by Bio Arts International to promote the first
commercial dog cloning company in the world.
Beginning with their first auction, kf!g created a media
strategy for their auction of 5 dog cloning slots. As this
was an unusual auction, kf!g developed a unique program
for global coverage. In this we promoted both the technology
and the founder of Bio Arts.
Trakr, days later, discovered the last survivor under 30 feet of
rubble. For his accomplishments,Trakr was named one of history’s most
heroic animals.
Bio Arts International had a landslide of press from CNN to ABC, CBS to
Herald Tribune to People Magazine. Through kf!g's innovation and client
dedication, again we helped our client make history.
We alerted the public to the opportunity to clone one’s dog
for the beginning auction price of $150,000 and announced the auction
date. By the time the auction concluded, press coverage caused all cloning
slots to sell.
Continuing the press frenzy we then facilitated BioArts management’s
concept to offer one more slot for those who could not afford the
auction entry level bidding price. The person who wrote the most
“clone worthy” essay, explaining why their dog deserved to be
cloned, would win a free cloning service of their beloved dog.
once-in-a-lifetime "Golden Clone Giveaway.” Thslot
Although many of the entries were noteworthy, it was Trakr who
stole the judge's hearts and won the contest. Trakr, a German
Shepherd police dog, along with Canadian police officer
James Symington, rushed to the scene of the 9/11
attacks on the day the Twin Towers collapsed.
Trakr and cloned pups
Result: Globally over one billion impressions
Besides the inside spread this also ran on
the cover of People Magazine

21. Deep Flight Aviator/Autodesk: Program
kf!g was retained by Autodesk and Deep Flight Aviator
to launch the first two-person submarine.
Product Launch
kf!g created compelling story lines, a unique event and a visually
creative product launch which resulted in spectacular international
media coverage.
kf!g posed that, in the future, will we fly by air or by sea? We suggest-ed
that this submarine could be the next green mode of transporta-tion
as it burns clean and that this may be the “sports car” of the open
seas.We conveyed to the marine scientific community that the Aviator’s
unique design will enable economical, long-range search and
survey work for ocean science and exploration.
kf!g staged the event at a San Francisco pier with the Golden
Gate Bridge as a backdrop. Press from DiscoveryTV to FujiTV, from
National Geographic to the London Times, BBC to ABC's Good Morning
America, covered the event. kf!g created solid media “whys for
the buys” in story telling and event production, leaving the press want-ing
more!
Result:Close to one billion global impressions
As the first two-person submarine to fly like a jet underwater, kf!g
developed story lines around new modes of transportation, ecology,
technology and science. All of these stories were developed to at-tract
the press to this JulesVerne like vessel that could dive 1,500 feet,
reach speeds of up to eight knots and barrel-roll with the grace of a
dolphin. Even our invitation to the event was the drawing of the
Deep Flight Aviator, doodled on a napkin by legendary sub-mersible
craft engineer and inventor, Graham Hawkes.
Press fights for interviews
Sub lowers into San Francisco Bay

22. Motion GraphicDesign: Developed and became Member
of the Advisory Board. kf!g created guest lecturer programs
with CEOs and COOs of top design firms. Created Ex’pression
partnership with the NFL’s Oakland Raiders cheerleaders to
animate the “Raiderettes” through the Vicon 8 program which
Elevated press and industry interest and drove student enroll-ment..
Over a three-year period, we helped grow Ex’pression from
zero to a full capacity of 600 new students a year.
Covered by New York and Los Angeles Times, San Fran-cisco
Chronicle, BBC, ABC, Keyboard, Animation Magazine
Wired, CNET and more…
Result:Multi-millions of global impressions
Michele Branch
Train
Train
Vicon 8 Raiderettes Jon Bon Jovi
Ex’pression Center for New Media: Program
(now Ex’pression College for Digital Arts)
Ex’pression hired kf!g to create a strategic reputation
development plan to acquire students, attract qualified
teachers and guest lecturers. As the Ex’pression Center
offered degrees in Sound Arts, Animation & Visual Effects,
and Motion Graphic Design, we crafted campaigns under
each degree to establish industry recognition and student
enrollment. Examples of some programs are below:
Sound Arts: We facilitated a series of student-produced con-certs
partnering with radio stations for listener apprecia-tion.
Offering a student-operated, state-of-the-art sound
facility for live concerts, participating artists included Jon
Bon Jovi,Train,The Call, Michelle Branch, Chicago, Kid
Rock and Uncle Kracker. kf!g arranged for each performer
to be interviewed by television and print. This then
increased student interest resulting in enrollment..
Animation&VisualEffects: Established guest lecturer
programs with Pixar, ILM, and LucasFilm to speak at the
school. Eventually, some of them became guest teachers.
This also opened a doorway for student placement at top
studios, driving industry interest and student enrollment.
Mikey and Bill Champlin (Chicago)

23. We created artwork and content for the National
Blonde Day website. To “Stand Up to Blonde Oppres-sion,”
we had Vidal Sassoon Salons take people blonde
that day, for free. We then established partnerships
to promote national platforms and increase visibility
in 12 major markets. We initiated a media campaign,
which resulted in significant international media.The
result… kf!g increased business for theVidal Sassoon
Salons by 11% over a three-month campaign. Our
campaign was highly successful and we did a
repeat performance with MGM for Legally Blonde 2.
Result:Over 21 years representing Sassoon...BILLIONS!
Vidal Sassoon: Program
Hair is basically brown, black, red, blonde, long, or short.
For Vidal Sassoon to continue to be in the forefront of the
public demand, kf!g created strategic marketing and
customer acquisition campaigns. For twenty years we
developed innovative programs that drove business.
In addition, during this body of work, kf!g served as
consultants to theVidal Sassoon management team on
two revisions of the corporate identity and the reposition-ing
and design of the new product line.
How did we maintain a twenty-year client? By creating
hundreds of successful programs for VS that drove
customer acquisition from the first "ambush make-over" to
the first celebrity stories of “getting ready for the Oscars.”
The following is an example of one program:
The Vidal Sassoon brand was stagnating and losing
its luster. Our job was to refresh the brand as part of
the “Now Generation.” To that end we approached MGM
to secure a partnership for their launch of Legally Blonde.
In keeping with the playfulness of the movie, we worked
with MGM to establish “National Blonde Day” to coin-cide
with their launch date.
Vidal Sassoon and major media

24. International Art Expo/Levi’s/ eBay/Youth Arts:
Program
kf!g was retained to launch International Art Expo (IAE), the larg-est
art exhibit in the world, in San Francisco rather than in New
York. To establish this new venue, we created a multi-channel
marketing program.
Product Launch
To maximize press exposure, create community credibility,
generate customer acquisition and media for the show,
kf!g arranged for Levi’s and eBay to partner with IAE to raise
money for the national charity, Youth Arts. We proposed to our
partners that we would have famous artists from around the
world paint Levi’s jean jackets, that during the show, would be
auctioned off on eBay to raise money for Youth Arts. To market
this, we created the FIRST "live auction" on eBay working with
eBay staff and over 100 international artist painted Levi’s jackets.
kf!g staff created each auction page and worked with eBay to
implement the "live auction" as eBay had never done this before.
For story telling, kf!g targeted art, technology, fashion and
lifestyle sections of print and TV, but we wanted more.
It was then that we approached Levi’s to do an exhibit of the jackets prior
to the Expo so that the public would have a chance to view them. As a
win-win for IAE,Youth Arts, Levi’s, eBay and the artists, the jackets were
displayed in the windows of Levi’s flagship store on Union Square in San
Francisco.
We arranged for 10 of the artists to teach art in different schools around
San Francisco. This also created a tremendous amount of press and drove
audience attendance.
On the day IAE opened, kf!g had press arrive to paint with children, pho-tograph
the exhibit, interview artists, etc. The program and auction were
such a major success, Levi’s asked if they could have the exhibit at their
corporate headquarters. The following year Levi’s launched their own
jacket painting contest and eBay incorporated "live auctions" into their prod-uct
service. So once again… kf!g’s innovations made history.
Result:Multi-millions of global impressions
artjeanjacketbyPeterMax
Levi’sStoredisplay

25. A new tagline was developed,“Your Place in the Universe” and applied
to advertising and membership campaigns, collateral and mer-chandising.
We also directed the launch for the facility, media
publicity and communications efforts.
Result: Multi-millions of global impressions
Chabot Space & Science Center: Program
Branding:
kf!g was retainted to establish the brand identity,
marketing strategy, media outreach and customer
acquisition for the Chabot Space & Science Center, a
newly constructed $85 million-dollar “state of the art” science
education center in the San Francisco Bay Area.
Product Launch:
Our team created the marketing and communications
strategy for media, customer and corporate sponsor-ship
acquisition.Work focused on renaming the organi-zation,
creating local, regional and national awareness
through media outreach and building connections to K-12
education programs.

26. so, who are we? a great team!
ed
“I see myself as a pioneer of possibilities
for clients to establish their brands.”
cheryl
“Today, if we do it right,
we can be a part of the
bigger solution.”
mikey
"The convergence of
technology, entertainment
and media has made
this a time where the creative
person becomes a commu-nication
factory of endless
opportunities.”
nici
"Making a living isn’t
enough ... making things
happen is what it's all about”

27. Michele(Mikey) Kelly – Chief Creative Officer
As Mikey came from generations of San Francisco perform-ers
and writers (founding members of the Opera, Symphony,
and early motion picture industry), she learned at an early age
how to communicate a concept to an audience. This led to
her writing career as a columnist for SF Magazine, founder of
Theater Magazine and Co-founder of the Nob Hill Gazette. In
television, she was the first woman executive hired by ABC,
and became a reputation development expert for ABC, CBS,
NBC and KCBS. Her years of experience has made her the
only non publisher/editor to serve on planning committee
of New York’s prestigious media charity, the Kelly Gang serving
With Ed Kelly American Express Publishing, Katie Smith EVP
Hearst and others.
As Chief Creative Officer for kf!g, her innovative customer and
media acquisition programs have resulted not only in many
awards but many, many firsts. She created the first "live auction"
with eBay, first internet Oscar promotion, first fashion product
placement for the Oscars, Emmys and MTV Awards, first make-overs
for television such as ambush, mother- daughter, first
digital animation of NFL cheerleaders for live game simulcast,
first commercial lunar lander exhibition simulcast and first
augmented reality shopping experience for Federated Stores.
Mikey received her BA from Mills College, previously study-ing
at UC Berkeley and the Royal Academy of Dramatic Arts
(RADA) in London.
Ed Fogelman – Chief Executive Officer
Ed brings to kf!g 30 years of international business, financial and
marketing communications experience. His unique understanding
on reputation development and visual impact makes him in-valuable
to every campaign.
Prior to co-founding kf!g, Ed spent twenty years as both Senior
Vice President and Chief Financial Officer of Landor Associ-ates.
While there, he grew the company from 40 people into the
largest and most prestigious international brand design firm.
Ed developed worldwide recognition and increased geographical
market share. He originated all global strategic financial planning,
while opening and operating offices in Europe, Mexico, South
America and the Far East.
After initiating the sale of Landor Associates to Young & Rubicam,
Ed launched his management consulting company which provided
strategic operational services to corporate leaders in graphic design,
motion graphics, entertainment and retail. This included evaluation
and development of marketing objectives, corporate identity,
business proposals and pitch decks as well as creating master
brand programs. Ed’s international expertise gives him the
ability to take a company where they want to go. This adds a
global business perspective to kf!g’s services.
Ed earned his BA from the University of Colorado and holds a
California CPA license.

28. Cheryl Harrison – Brand and Project Executive
Cheryl catapults kf!g’s branding with her many years of
design, marketing communications and creative strategy
experience. She has launched hundreds of integrated
cross-channel campaigns, ranging from brand identity
and standards, retail and environmental design, direct
marketing, print collateral, interactive media and web-sites,
retail merchandising, training programs, signage and
packaging. Prior to joining kf!g she founded Harrison
Design Group and served as a partner-director in Frank
Harrison Perez, Creative Capital Resources (non-profit arts
management and marketing).
As a brand consultant and advisor to Nokia’s innovation
unit, Cheryl established relationships with companies on
the leading edge of interactive new media and emerging
technologies. Throughout her dynamic career, she served
on executive boards of various non-profit and community
organizations and is aTrustee of UC Davis. Awards she has
received include San Francisco’sWoman Entrepreneur and
the UC Davis Award For Distinction and Alumni Service .
Cheryl earned her degrees from UC Davis in applied be-havioral
sciences and environmental design.
Nicole Glenn– Account Director
As an Account Director, Nici contributes to the conception
implementation of innovative marketing ideas, promotional
media campaigns and event production. Her 12 years in the
communication industry has made her proven track record an
asset to the kf!g team.
Nici worked for SOMA Magazine as a writer, account execu-tive
and director of promotions. At SOMA, she developed her
fundraising and promotional skills, executing many successful
partnerships and sponsor events. Later, as an account executive
for KKHI, she wrote and produced radio advertisements.With
her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has
also co-produced corporate videos.
Nici brings to kf!g her strong creative writing, promotional skills
and event production experiences. Her background in radio
copy, video production, events and her experience as a magazine
journalist, allows her to have the ability to write clear and compelling
copy under pressure in any circumstance.

29. Business/Retail
About Records
Agilaire
American Society of Media Photographer
Arco
Bay Delta
Bank of America
Celine’s
Colonna Farrell Design
Enviro-Sure
Federated Stores (Macy’s Bloomberg)
The Gap
Google University
GRFX Novicom
Hildago
Human Factors Inc.
Jimmy Choo
Landor Associates
Levi’s
Morton Beebe & Associates
Maverick Records
Mikimoto
MGM Pictures
National Law Examiners
Pacific Union
Paramount Pictures
Porter Novelli
Primo Angeli Design
Rabobank
Ralph Lauren
Technology/Biotech/Education
AppMachine
Autodesk
BestFriendsAgain.com
Bio Arts International
Center for Advancement of Science and Space
Technology (under NASA)
Coherent Laser
Chabot Space & Science Center
Deep Flight Aviator
Ex’pression College for Digital Arts
Eastman Kodak, EPS Division
Intelius
Isha Foundation
Imtech International, Inc.
Kary Mullis/Nobel Laureate
Laserscope
Moon Express
McKesson
Nokia
REVL
Silicon Valley Space Center
Silicon Valley Forum
SmartNow.com
Southwall Technologies (Heat Mirror)
Stargene
Sun Microsystems
Tangent Computer
Vicon 8
The Webby’s
Rolex
Sun World
TEDxMarin
Vidal Sassoon INC.
Vidal Sassoon Products
Venture One
Wolff Olins Communications

30. Green Tech & Sustainability
The Groasis Waterboxx
Bureau of Land Management
California Under Secretary of State
Cittaslow
Department of the Interior
EcoTalk
Environmental Protection Agency
GroasisWaterboxx
National Park Service
Office of the Interior
Palm Springs Sustainability Commission
Project Greenhands
Robert Mondavi Institute
Robert Mondavi Winery
Sonoma Ecology Center
Sierra Club
Trust for Public Land
University of California Davis
U.S. National Park Service
Wildlands Conservancy
Hospitality
Bass LTD
Crowne Plaza Hotels
Compadres
Diamond H Ranch
Hilton Hotels
Fairmont Hotels
HeavenlyValley Ski Resort
Huntington Hotel
Inter•Continental Hotels
Mark Hopkins Hotel
Omni Hotels
Saga Foods
Virgin America
Westin Hotels
Entertainment
Ray Harryhausen
Twentieth Century Fox
MGM
Chicago
Paramount
Jon Bon Jovi
London Fashion Week
Maverick Records
New York Fashion Week
About Records
Train
Uncle Kracker
Anjelica Huston
Harlequin Books
Jack Douglas
Oscars
MTV Awards

31. Community and Social Responsibility
American Cancer Association
American Heart Association
Artist in Print
American Institute of Graphic Arts
California Department of Health Services
California State Bar Association
City Arts
BART (Bay Area Rapid Transit)
EcoTalk
Forum for Women Entrepreneurs
Gorbachev Foundation
Leukemia Foundation
Make A Wish Foundation
Museum of Performance and Design
National Endowment for the Arts
Oakland Ballet
Oakland Symphony
Palm Springs Unified School Dist.
Performing Arts Library & Museum
Practicing Law Institute
Presidio Performing Arts Foundation
Presidio DanceTheatre
Professional & Businesswomen’s Conference (PBWC)
Ronald McDonald House
San Francisco Ballet
San Francisco Business Arts Council
San Francisco Convention and Visitors Bureau
San Francisco Girls Chorus
San Francisco International Arts Festival
San Francisco Opera
San Francisco Unified School District (SFUSD)
Screenwriter International Expo
Sonoma Unified School Dist.
Special Olympics
State of the World Forum
Susan G. Komen Breast Cancer Foundation
TEDx - Marin Conference
The Honorable Mayor Willie Brown
The Trust for Public Land
Tri-Valley Business Council
University of California, Berkeley (UCB)
University of California, San Francisco (UCSF)
US Olympic Committee
Youth Arts Programs / Youth Arts Festival
Zeum

32. what they say about us....
“When Peter Laanen recommended Mikey
and Ed to launch the Groasis Waterboxx, it was
the best tip I ever received. They did more than
agreed upon, always looking out for my best
interests. We have had millions of media place-ment
around the world and they have created
partnerships with everyone we needed for the
right kind of exposure… from the National Park
Service to the Bureau of Land Management to
Robert Mondavi Winery and UC Davis.”
– PIETER HOFF, INVENTOR GROASIS WATERBOXX
“No one delivers press like kf!g! We were so
impressed with the coverage for Moon Express,
reaching close to 300mm. If you want press, I
cannot recommend kf!g highly enough”
- SUSAN KOEHLER, CHIEF MARKETING OFFICER
INTELIUS
“Mikey has been doing public relations for
me and is superlative. She is aggressive as a
person in this role needs to be, yet is never over the line,
always proactive, always positive. She looks out for me and
goes beyond the call of duty in making sure I am well
prepared for every situation that arises. She is also a personal
pleasure to work with.”
– HEIDI ROIZEN, Operating Partner DFJ, Board Member DMGT,
ShareThis, XTime, Stanford Professor of Entrepreneurship
“Mikey and Ed are as energetic and creative as
they come. When Ex’pression College was looking
for media exposure the decision was quickly
made to hire kf!g. And boy, did we get
articles and interviews in the best papers,
magazines, radio and TV. Michele achieved
great coverage on our concerts with artists like
Jon Bon Jovi , Tori Amos, The Call, Train and
more. I have since recommended her firm
several times and have never been disappointed.
I love kf!g.”
– PETER LAANEN, CEO EX’PRESSION COLLEGE,
INTERNATIONAL TRADE DIRECTOR FOR
NETHERLANDS BUSINESS

33. HM
“I have worked with Kelly Fogelman for over twenty
years. I have witnessed first hand their creativity,
dedication and performance. They opened salons,
launched products and hair collections and
consistently produced local and national press month
in and month out . Their creative programs stretched
from creating partnerships with Jimmy Choo and
Armani to MGM and the Oscars. Their contests and
innovative approach to marketing provided
opportunities to work celebrities, designers, artists,
and to be featured in publications and every major
National television outlet. Not once but over and over
again . I have witnessed first hand their creativity,
loyalty, dedication and performance. I cannot say
enough about them. They increased Vidal Sassoon’s
name and business immeasurably.
“I worked with kelly fogelman for six years. They
are innovative, have great follow through and
are very professional. I enjoyed working with
them and their creative team.”
– SANDOR STANGL, WEST COAST REGIONAL
VICE PRESIDENT BASS LTD
"I hired Michele Kelly when I opened my Salon in
San Francisco. I watched over twenty years as her firm
grew due to her ability to create unique campaigns, partner-ships,
and consistently delivered significant national and
.
– PHILLIP ROGERS, CEO VIDAL SASSOON
international media for our company and other.
I cannot recommend her and her company
highly enough.”
- VIDAL SASSOON

34. who is kf!g?
we are not the ordinary
we are the extraordinary
We take what we do personally. Your success is ours. We not
only make the most of every opportunity, but we get our fulfillment
out of creating imaginative new concepts that make your target
market and the media sit up and take notice.

35. Kelly Fogelman Group 415-388-8009 (w)
Ed Fogelman- ed@kfgroup.net 415-328-3969 (m)
Mikey Kelly- mkelly@kfgroup.net 415-328-3966 (m)
www.kfgroup.net