3. 74% of organisations have a
digital strategy but only 15% of
executives felt they had the
right skills to execute on it.
! Forrester,
http://bit.ly/1usXlPb
4. “We always overestimate
the change that will
occur in the next two
years and underestimate
the change that will
occur in the next ten.”
Bill Gates
Image by TheAlieness GiselaGiardino²³ | CC BY-SA 2.0
5. NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
NOW NOW NOW NOW NOW NOW NOW NOW
Present bias:
we’d rather
have €100 now,
than the
promise of €150
in a year.
6. Digital change comes in all directions…
Customer
Competitor Staff
Channels
Company
19. “We've found effectively no
correlation between social shares
and people actually reading.”
Tony Haile, Chartbeat,
http://bit.ly/1nAjp3v
20. “9 Out Of 10 Americans Are Completely Wrong
About This Mind-Blowing Fact.”
!
“A Brave Fan Asks Patrick Stewart A Question
He Doesn’t Usually Get And Is Given A
Beautiful Answer.”
!
“His First 4 Sentences Are Interesting. The 5th
Blew My Mind. And Made Me A Little Sick.”
21. “We've found effectively no
correlation between social shares
and people actually reading.”
Tony Haile, Chartbeat,
http://bit.ly/1nAjp3v