My slides from the IAB's Pathway to Social Wisdom conference. There are a lot of dots to connect when it comes to social content. So many that it can feel a lot easier not to bother. But planning in silos won't set you on the path to social wisdom. In this deck, I look at how connecting more - with your customers, in your communications, and in your organisation itself - is the key to creating social content with real impact.

1. Brilliant Noise:
Fast change,
lasting impact.

2. Brilliant Noise:
Fast change,
lasting impact.

3. Brilliant Noise:
Fast change,
lasting impact.

4. Brilliant Noise:
Fast change,
lasting impact.

5. Brilliant Noise:
Fast change,
lasting impact.

6. Brilliant Noise:
Fast change,
lasting impact.

7. Brilliant Noise:
Fast change,
lasting impact.

8. Brilliant Noise:
Fast change,
lasting impact.

9. Brilliant Noise:
Fast change,
lasting impact.

10. Brilliant Noise:
Fast change,
lasting impact.

11. Brilliant Noise:
Fast change,
lasting impact.

12. Brilliant Noise:
Fast change,
lasting impact.

13. Brilliant Noise:
Fast change,
lasting impact.

14. Brilliant Noise:
Fast change,
lasting impact.

15. Brilliant Noise:
Fast change,
lasting impact.

16. Brilliant Noise:
Fast change,
lasting impact.

17. Brilliant Noise:
Fast change,
lasting impact.

18. Brilliant Noise:
Fast change,
lasting impact.

19. Brilliant Noise:
Fast change,
lasting impact.

20. Brilliant Noise:
Fast change,
lasting impact.

21. Brilliant Noise:
Fast change,
lasting impact.

22. Brilliant Noise:
Fast change,
lasting impact.

23. Brilliant Noise:
Fast change,
lasting impact.

24. Brilliant Noise:
Fast change,
lasting impact.

25. Brilliant Noise:
Fast change,
lasting impact.

26. Brilliant Noise:
Fast change,
lasting impact.

27. Brilliant Noise:
Fast change,
lasting impact.

28. Brilliant Noise:
Fast change,
lasting impact.

29. Brilliant Noise:
Fast change,
lasting impact.

30. Brilliant Noise:
Fast change,
lasting impact.

31. Brilliant Noise:
Fast change,
lasting impact.

32. Brilliant Noise:
Fast change,
lasting impact.

33. Brilliant Noise:
Fast change,
lasting impact.

34. Brilliant Noise:
Fast change,
lasting impact.

35. Brilliant Noise:
Fast change,
lasting impact.

36. Brilliant Noise:
Fast change,
lasting impact.

37. Thank you
www.brilliantnoise.com | @la_pope
lauren.pope@brilliantnoise.com
© Brilliant Noise 2016