1. Gordon Kangas
Owner

2. position idea

3. The Goal
“I want them to go through
“I want them to vote yes”
“I want them to donate”
our catalogue”

4. “achievable challenge”

5. Big
Idea

6. “I want them to go through
“You will find what you’re
lookingour catalogue”
for in our catalogue”
“Now is the best to donate”
“I want them time to give”
“Voting them to vote yes”
“I want yes makes sense”

7. “You will find what you’re
looking for in our catalogue”
Tagline:
“You find it at Finigan’s”

8. Wide-Spaced

9. Zig-Zag

10. you’re not there to be
interesting
you’re there to be
effective

11. Tip-Toe

12. Just Right

13. fluentpresentations.com
@gordonkangas @befluent