Kentucky is home to more than 6,700 arts related businesses that employ 24,400 people – nearly four times as many as Toyota or Ford. The arts are a big business in Kentucky and the Kentucky Small Business Development Center (KSBDC) is working to grow that business with an exciting new program – Access To Market (ATM). ATM is a year-long program that will select 50 Kentucky artisan businesses based on a simple application process. Program participants will receive step-by-step business coaching, product development, pricing expertise, and wholesale relationship strategies. In addition participants will build an on-line presence with websites and social media, develop wholesale clients, and move from local to regional and national sales via participation in regional and national tradeshows.

1. Marianna McDonald
Product Development

3. Cultural Tourism

4. Keith Recker

5. WHOLESALING

6. “The opportunities have never been better for
artisans to succeed in the marketplace and
to speak to their world about their role in
community and culture than now.”
Keith Recker

9. Research
• What kind of retailer is the company?
• What market does the store serve?
• Does the store have a predominant
merchandise category, such as books or
toys, gifts or crafts?
• How much of the store’s sales happen
from October – December?
• What kind of merchandise sells best in
the holiday season?

10. REALLY?

11. FASHION AND HOME COLOR TRENDS

12. Makes a difference?

13. ANOTHER WAY TO USE COLOR

14. • 1 in 5 workers spends 50 hours/week at work
• Email takes 1 full hour per day
• Americans work 9 full weeks more than Europeans
• 2009: 45% of US workers had unused vacation time
CHILDREN
-Since 1970s have lost 12 hours per week free time
-25% drop in play time / 50% drop in unstructured outdoor play
-Spend 8 hours more / week in school than 20 years ago
- Homework has doubled in 20 years
First Internet generation reaches 18 years of age & have never
known a time before the Internet.

15. RECYLING

16. OLD TO NEW

17. GARDENING

18. ANIMALS
According to the 2011-2012 APPA National Pet Owners Survey, 62% of
U.S. households own a pet, which equates to 72.9 millions homes.
American Pet Products Assocation

19. CHARITY MARKETING

20. TARGET
GROUPS

21. CORPORATE

22. The best asset you have in a recession
is your own ability”.
Warren Buffett

23. Presentation by
Nancy Atcher, Consultant
P.O. Box 4702
Frankfort, Kentucky 40601
nancyatcher@live.com