Creative business solutions sales & marketing directory

C r e a t i v e b u s i n e s s s o l u t i o n s
S a l e s & M a r k e t i n g D i r e c t o r y

INTRO D U C TION
In today’s business environment entrepreneurs need comprehensive and
up-to-date information about running their businesses creatively. Whether
building an innovative start-up or growing a mature business, marketing and sales
can be key to sustained growth. KSBDC has put together a comprehensive list of
creative companies in the area that help you get your business where you want it
to go.
Branding, advertising strategies and technical support like web design and SEO
can mean the difference in your bottom line. Also included in this book are articles
from professionals that can help you understand current market trends.
We hope this publication will help business owners and entrepreneurs like
you continue to create jobs and drive our economy forward.
3
David Oetken, MBA
Center Director
Louisville Small Business Development Center
Phone: 502-594-3871
email: david.oetken@uky.edu
KSBDC.org/Louisville
KSBDC has put together
a comprehensive list
of sales and marketing
companies that can help
you along your road to
success.
K S B D C S a l e s a n d m a r k e t i n g D i r e c to r y

4 K S B D C S a l e s a n d m a r k e t i n g D i r e c to r y
TABLE O F C ONTENTS – S a l e s a n d m a r k e t i n g
Graphic Designers 28
Baach Creative Services 28
Karen Boone Design 28
iCandyConcepts, LLC 28
Marketing Research & Analysis 29
Horizon Group International 29
IQS Research 29
Measure Consumer Perspectives 29
The Magnetic Group 29
Thoroughbred Research Group 29
Marketing Services 30
520 East Brands 30
Accent InterMedia, LLC 30
ACCENT Marketing Services 30
Fulfillment Concepts, Inc. (FCi) 30
Gannett Direct Marketing Services, Inc. 31
Infotel Marketing, Inc. 31
PromoStar of KY 31
SML Communications 31
Social Media Explorer LLC 31
Stewart & Associates, Inc. 31
Wax Custom Communications 32
Media 34
Magazines 34
Glass Patterns Quarterly, Inc. 34
Newspapers 34
Business First of Louisville 34
Courier-Journal 34
Jewish Community of Louisville 34
LEO Communications, LLC d/b/a
Louisville Eccentric Observer and nFocus
Magazine 34
Louisville Defender 35
The Voice-Tribune 35
ProMoter Inc. Marketing Communications 21
Red7e 21
SA Creative 21
Scott Brown Media Group 22
Sheehy & Associates 22
Tandem Public Relations & Marketing 22
The Advertising Federation of Louisville, Inc. 22
The Leap Group, llc 22
The Marketing Company 23
the pepper group, ltd. 23
The Vimarc Group, Inc. 23
Traffic Builders 23
United Mail 23
Valassis Sales & Marketing Services 24
Valeo Communications LLC 24
Vest Advertising Marketing & Public Relations,
Inc. 24
Wiser Strategies 24
Yellow Book USA 24
Audio Visual Sales & Service 26
Alpha Productions 26
C & H Audio Visual Services, Inc. 26
Creative Image Technologies LLC 26
Esper Images Video & Multimedia Producers 26
Heyman Talent Louisville 26
Trinity Conference Center (TCC) 27
Trinity Video Communications, Inc. 27
Convention & Trade Show
Facilities 28
Kentucky International Convention Center 28
Kentucky State Fair Board 28
Expositions, Trade Shows & Fairs 28
Exhibit Management Associates, Inc. 28
About KSBDC 6
KSBDC Leadership 8
Advertising, Marketing and
Public Relations 9
Al Dia En America LLC 9
Alexander + Hughes 9
Ashton Advertising 10
Aspectx 10
AT&T Yellow Pages 11
Baach Creative Services 11
Baldwin Marketing 12
Bandy Carroll Hellige 12
Breakout Creative 13
Burch Associates, Inc. 13
CBS Outdoor 13
Creative Alliance, Inc. 13
Current Marketing 13
Darkhorse Creative 13
Doe Anderson, Inc. 15
Eilert Communications Inc. 15
Elemental Marketing 15
Engage In-Store, LLC 15
Executive Communications, Inc. 15
Group Nine Marketing 15
Guthrie/Mayes Public Relations 16
Heartland Communications Consultants, LLC 16
Idealogy Marketing + Design 16
Ingrid Design, LLC 16
L & D Mail Masters, Inc 16
Lawton Media Services, Inc. 17
LeapFrog Interactive 17
Mo’Better Marketing, LLC 17
New West 17
NIMBUS, Inc. 18
NYPM, Inc. 18
OTT Communications 20
Power Creative 20
Preston-Osborne 21
PRFusion 21
PriceWeber 21

5
TABLE O F C ONTENTS – S a l e s a n d M a r k e t i n g
Radio Stations 35
Clear Channel Radio 35
Cox Media Group - WVEZ/106.9 WQNU/103.1
WSFR/107.7 WRKA/103.9 35
Louisville Public Media 35
Television Stations &
Broadcasting Monitoring 36
Media Library Inc. 36
Broadcasting Companies 36
WAVE-3 TV 36
WBKI Louisville TV Group 36
KET 36
Louisville Metro TV 36
WLRS-FM 37
WXMA-FM 37
WMJM-FM 37
WGZB-FM 37
WDJX-FM 38
Main Line Broadcasting, LLC 38
WDRB TV - WMYO-TV 38
WHAS-11 38
WLKY Channel 32 - CBS 38
Multimedia Communications
Consultants 40
Catalyst Learning 40
Interactive Media Lab, Inc. 40
Solid Light, Inc. 40
ProductDevelopment&Marketing 40
Techshot 40
Publishers 41
American Printing House for the Blind (APH) 41
Apartment Finder 41
Butler Books 41
Clark Legacies, LLC 41 K S B D C S a l e s a n d m a r k e t i n g D i r e c to r y
El Latino Enterprises LLC 41
Fastline Publications LLC 41
Green Banner Publications, Inc. 41
Louisville Magazine 41
Narrowcast Group LLC 41
Personnel Policy Service, Inc. 42
Sound Mind Investing 42
The Lane Report 42
Who’s Who Louisville 42
Research & Development 44
Nielsen 44
Sales & Management Training 44
Impact Sales Systems 44
Louisville Sales Club 44
Profitable People, Inc. 45
The Strickland Group 45
Signs 47
Cadillac Sign & Decal 47
Commonwealth Sign Company, Inc. 47
FastSigns 47
Louisville Sign Company, Inc. 47
Rueff Sign Co., Inc. 47
Saf-Ti-Co, Inc. 47
Sign-A-Rama Dixie Highway 47
Sign-A-Rama Downtown 48
Signs Now 48
ThinkSign Optoelectronics, LLC 48
Trade Show Services 48
Deckel & Moneypenny Exhibits 48
MacFadden Protech LLC 48
Nimlok Kentucky 48
Skyline Exhibits Kentucky 49
Creative Insight Articles
How to Meet your Ideal Customer
By Barbara Eilert 14
Internal Branding: Changing Behavior Among
Current and Prospective Customers
By Henrietta Pepper 19
Top 10 Things To Know About Mobile Apps
By Dawn Geary 26
Does Sales Training Really Work … you may
be surprised
By Don Odom 34
Research is the Jewel in the Sales Process,
And the Internet Your Oyster
By Dawn Yankeelov 41
7 Essential Tips for Web Marketing
By Taylor Trusty 45
5 Killer Mistakes Salespeople Make!
By Vince Esposito 48
Web Site Design 50
Blackstone Media 50
Custom Web 50
DBS>Interactive 50
Forest Giant Inc. 51
Innovise Creative Group 51
Media Marketers 51
Mediaura 52
Mission Data 52
Net Tango 53
Search by Burke 53
Terregen 54
Xstreme Media, LLC 54
Zyquest, Inc. 54
Web Site Hosting 54
Cbeyond Cloud Services 54

Kentucky Small Business Development Center (KSBDC) is a network of regional centers
throughout the Commonwealth dedicated to growing and improving Kentucky’s small
business community. Our mission is to strengthen Kentucky businesses and create
economic growth by providing excellent management assistance, educational programs
and helpful resources for Kentucky’s small business owners and entrepreneurs. KSBDC
is a partnership between institutions of higher education, economic development
organizations and the U.S. Small Business Administration. We serve the Counties of:
Bullitt, Carroll, Henry, Jefferson, Oldham, Owen, Shelby, Spencer and Trimble.
Planning
KSBDC provides valuable tools to help entrepreneurs make informed business decisions
when planning to open a new business, purchase an existing business or expand an
established business. Each KSBDC service center has access to:
• Market Research
• Industry Profiles
• Sample Marketing Plans
• Demographics
• Business Books
ABOUT KSB D C
The Louisville SBDC
provides one-on-one
consultations at no cost
to existing and potential
entrepreneurs in the
Louisville region.
Bluegrass Veterinary Specialists
Bluegrass Veterinary Specialists began as a vision. Dr. Antu
Radhakrishnan, Diplomate, American College of Veterinary
Internal Medicine, saw the need to create a state-of-the-art
regional referral center for small animals where services would
be provided by board certified specialists. Read more success
stories at http://ksbdc.org/category/success-stories/

7
Consulting for Louisville Area Businesses
KSBDC offers free one-on-one consulting services. All of our management
consultants have broad-based skills and significant experience as business owners
and/or managers. Our consultants are qualified to answer questions and address a
variety of topics, including:
• Comprehensive Business Planning
• Cash Flow Projections
• Market Planning and Research
• Organizational Structure
• Staffing Needs
• Record Keeping
• Human Resource Issues
• Cash Flow Management
• Financial Analysis
• Customer Retention Strategies
• Certification for Minorities & Women
• Technology Commercialization
Training
KSBDC offers affordable training workshops designed to provide early stage and
existing business owners with the knowledge required to maintain and expand
a successful business. A listing of training workshops currently being offered
throughout the KSBDC network is available by visiting www.ksbdc.org. Numerous
self-paced on-line training courses are also accessible on our Web site.
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All
opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily
reflect the views of SBA. Disability accomodations should be requested by contacting your local SBDC.
The Louisville SBDC
meets the educational
needs of the local small
business community by
offering a variety of low
cost training programs
taught by industry experts
and qualified SBDC
Consultants.
ABOUT KSB D C

KSB D C LEA D ERS H I P
David Oetken
Director, Louisville SBDC
Dave Oetken has worked with the KSBDC
for since 2011. Dave began his business
career in the sports/entertainment industry,
primarily in ice skating and ice hockey. He
has owned and managed three ice rinks
and was named the Manager of the Year
award from the Ice Skating Institute of
America. Dave was operations manager for
several professional ice hockey teams in
both the East Coast Hockey League and the
American Hockey League. He has owned,
operated and sold several businesses in the
food industry. He moved into the restaurant
field, owning and operating a number
of franchise concepts. Since 2005 he has
owned Louisville News company, one of
the largest distributors of thoroughbred
horse publications in the eastern United
States. David has a B.A. and M.B.A. from
Bellarmine University. He remains active in
his community, serving as a SCORE volunteer
since 2003 and is a past vice chair for GLI’s
Small Business Innovation Committee.
502-625-0123
david.oetken@uky.edu
Toni Sears
Assistant Director, Louisville SBDC
Toni Cardell has worked with the Louisville
SBDC for five years. Prior to joining the KSBDC,
she served as project director for the Louisville
Minority Business Development Center and
housing director for Sullivan University. Toni
holds and M.B.A. and a B.A. in English, both
from the University of Louisville. She is a twice
recipient of the Million Dollar Loan Club, a
distinction honoring KSBDC consultants who
have secured more than $1 million in loans.
Toni volunteers with Middle School Connection
and Big Brothers Big Sisters of Kentuckiana.
When not at work, Toni enjoys reading,
volunteering, exercising and attending plays
and sporting events.
502-625-0123
toni.cardell@uky.edu
Vallorie Henderson
Assistant Director, Management Consultant
Vallorie Henderson began working with the
Kentucky SBDC in August of 2011. Prior
to joining the team in Louisville, Vallorie
served as the business development director
for the Kentucky Arts Council in Frankfort
for 10.5 years. She holds a B.A. from Berea
College in Berea, Kentucky and a M.F.A. from
Miami University in Oxford, Ohio. Vallorie has
over 25 years of experience in marketing and
promotion with such regional organizations as
the Speed Art Museum and the Indianapolis
Children’s Museum. She owns and actively
markets her own fiber arts studio on both a
national and international level. She serves
on the Board of Directors for Just Creations,
a fair trade retail outlet in Louisville. She has
traveled internationally to work with artisan
entrepreneurs in growing their businesses and
to assure they are paid a living wage.
502-625-0123
Vallorie.henderson@uky.edu
Janet Flaugh
Communication Coordinator, Louisville SBDC
Janet Flaugh has worked with the Louisville
SBDC for five years. Before joining the KSBDC
she served as director of volunteer services
for the Kentucky Center for the Arts. Janet has
a B.A. in Psychology from Indiana University.
She is active in her community, serving as a
volunteer for the Floyd County Animal Rescue
League. When not at work, Janet enjoys
camping, hiking, kayaking/rafting and nature
photography.
502-625-0123
janet.flaugh@uky.edu

9
Ad v e r t i s i n g , M a r k e t i n g & P u b l i c R e l at i o n s
Al Dia En America LLC
P.O. Box 206275
Louisville, KY 40250
502-451-8489
www.facebook.com/aldiaea
www.aldiaenamerica.com
Contact: Jose Neil Donis
jdonis@aldiaenamerica.com
cell 502-235-6528
Mission Statement: 1. To become the catalyst through which
information and education is given to the Hispanic and American
community of the Kentuckiana region. 2. To be an advocate in areas
of human and social matters for the Hispanic community. 3. Improve
the image of American Latinos as portrayed by the media; 4. To be
channel of communication for companies that
are reaching the Hispanic market.
As a small minority business, Al Dia’s responsibility is to encourage
and advocate Hispanics to become positive and constructive role
models, by way of the information we provide, and through the
presence in community and governmental events and affairs.
Through our continuing efforts of social interaction between said
organizations, we hope to achieve better communication and ties
between the American and Hispanic Latino culture.
Company History: Started in 2004. First Spanish language
newspaper based in Louisville. Biweekly publication, 10,000 copies
26 editions per year. Reaches Louisville and surrounding counties in
Kentucky and Indiana.
Advertising, Marketing and Public Relations
Products & Services Offered: Spanish language media Spanish language
advertising News Marketing events and opportunities to reach the
Hispanic market.

Past Clients: Republic Bank, Fox en Español, PNC Bank, Nationwide
Insurance, State Farm Insurance, Fifth Third Bank, Kroger, Walmart,
Save A Lot, Toyota
Clients Call Us When They Need: Affordable way to advertise and reach
the regional Hispanic market. Translations, Interpretations, Spanish
language news.
• • • • • • • • • • • • • • • • • • • • • • •
Alexander + Hughes
414 Baxter Avenue, Suite 215
502.589.3661
www.ahadvertising.com
Contact: Watson Courtenay
watson@ahadvertising.com
cell 502.608.6105
Mission Statement: A+H is dedicated to helping clients increase sales
by sharing unique stories (content) designed to engage and retain
customers.
Company History: A+H was founded as a marketing communications
firm in 1992. Our capabilities continue to evolve at the same speed as
the industry. Today we offer a smart blend of traditional and digital
strategies and tactics designed to increase our clients’sales.

Products & Services Offered: Strategic Marketing, Public Relations,
Content Development, Graphic Design, Digital Marketing, Web
Development, Video Production, Email Marketing, Collateral
Development, Social Storytelling.
Management & Ownership: A+H is managed and owned by Watson
Courtenay, who has over 30 experience in marketing communication,
public relations, and account management.
Past Clients: A. Arnold Moving, Wilson & Muir Bank, MINI of Louisville,
Tafel Motors, Inoac Packaging Group, Creation Gardens, GE Appliance
Park, Hilliard Lyons, Bosse Mattingly Constructors, Denier Electric,
First Capital Bank of Kentucky, Independent Electrical Contractors
Foundation
Clients Call Us When They Need: Clients call us when they need an
experienced marketing firm that can quickly learn about their business
model and then help them create and execute an effective marketing
plan designed to engage new customers and retain current customers.
Clients also call us to help them understand new digital media tools
and integrate them into their everyday marketing efforts.Company
• • • • • • • • • • • • • • • • • • • • • • •
Ashton Advertising
Mr. Hill Harcourt, President/Creative
215 Chenoweth Lane
(502) 897-1717
• • • • • • • • • • • • • • • • • • • • • • •
Aspectx
7003 Harrods Landing Dr.
Prospect, KY 40059
502-292-2351
www.aspectx.com
Contact: Dawn Yankeelov
dawny@aspectx.com
cell 502-548-1304
Mission Statement: We provide guidance to companies or organizations
seeking growth. We evaluate client needs, responding with appropriate
counsel, and organizing a plan of action.
Company History: Aspectx was formed in 1989 and has operated under
the named Mediamakers in Florida, and Dawn Marie Interactive in
Louisville, until 2000. Dawn Marie Yankeelov is president of US-based
ASPectx specializing in business strategy, competitive intelligence,
marketing and public relations for growth technology companies, and
technology-driven corporations. As a marketing and public relations
practitioner for 26+ years, she has counseled many companies on their
marketing needs and executed effective campaigns in targeting, select
markets--using internet tools and traditional methodologies.
Products & Services Offered: Competitive Intelligence, Business
Development, Marketing, Public Relations, Web Technologies,
Social Media
Management & Ownership: Dawn Yankeelov, Founder
Past Clients: Humana, GE, Genscape, Brox.de (Germany), DNA13
(Canada), MobileFit, Zirmed, KSTC
Clients Call Us When They Need: Strategic planning leading into a
marketing or PR communications project; assistance with a new product or
service launch; for crisis communications; help in building expert status;
reputation management; web development; brand management; podcast
services; white papers, case studies; marketing materials for special events.
• • • • • • • • • • • • • • • • • • • • • • •

11
designed to enhance each other and create new opportunities for growth
and measurement.
Products & Services Offered: Specific Areas of Our Expertise Include:
Complete marketing/communications/promotional plan development,
Website / Social Media development and maintenance, Layout/Design/
Implementation of all social / print advertising and communication, Logo/
Identity Design, Annual Reports, Copywriting/Editing/Proofing, Public
Relations
Management & Ownership: Amy Baach, President and Owner
Past Clients: AltaClean, Canaan Community Development Corporation,
Credit Bureau Services, ElderCare4Families (www.eldercare4families.
com), Executive Communications Inc., FacilityONE, Flexo Wash (www.
flexowashus.com), Frazier International History Museum, Humana,
Jeffersontown Farmers’Market, Jewish Family Career Services, Jewish
Hospital & St. Mary’s HealthCare, Lawyers Mutual Insurance of Kentucky,
Louisville Convention & Visitors Bureau, Louisville Metro Health
Department, New Hope Services (www.newhopeservices.org), Parkinson
Support Center of Kentuckiana, PMR Companies, RBT Services, University
of Louisville Pediatric Department, Wagner Electric/Wagner Car Wash,
Wolford-Built Homes
Clients Call Us When They Need: People who listen to what you want and
help you determine what you need • Immediate response on time and
on budget • Strategically-oriented advertising and marketing programs
for our clients and developed with their customers in mind • Professional
and personal respect and courtesy
• • • • • • • • • • • • • • • • • • • • • • •
AT&T Yellow Pages
Mr. Brett Schugarts, General Manager
9400 Bunsen Parkway Suite 100
(502) 423-7401
• • • • • • • • • • • • • • • • • • • • • • •
Baach Creative Services
2300 Hurstbourne Village #900
502-423-1414
www.baach.com
Contact: Amy Baach
amy@baach.com
Mission Statement: Based in Louisville for over 36 years, Baach Creative
Services provides individual project and campaign-driven collateral that
encompasses public relations, advertising, and marketing. We believe
that good design reflects the best qualities of each client’s organization,
product and personality. It must speak directly and clearly with
imagination to the client’s public in order to attract and hold attention.
And most importantly, the work must be creatively executed. Corporate
Communication | Social Media | Logos | Brochures | Newsletters
Company History: Since 1975, Baach Creative Services has provided a wide
range of high-quality design, consulting, and development services for
our clients, helping them to create original, memorable and meaningful
images that deliver their messages. Amy Baach utilizes a creative alliance
of strategic partners to develop proprietary marketing communications
programs using an array of proven communications components. They are

Baldwin Marketing
105 W. Ormsby Ave
Louisville
5026410971
bmarketingonline.com
Contact: Candace Jaworski
cjaworski6@gmail.com
cell 502.641.0971
Mission Statement: Helping“Keep Louisville Weird”with creative solutions
to our clients’marketing needs.
Company History: Founded in 1979 as Baldwin Advertising by Joan Noles,
the agency continues a long tradition in helping clients creatively meet
their goals.
Products & Services Offered: Traditional and non-traditional advertising,
marketing strategy, event planning, and public relations.
Management & Ownership: Candace Jaworski is the Owner/President and
collaborates with local creatives and problem-solvers.
Past Clients: Local retailers and non-profit organizations
Clients Call Us When They Need: Help getting the word out about their
service, product, or event.
• • • • • • • • • • • • • • • • • • • • • • •
Bandy Carroll Hellige
307 West Muhammad Ali Boulevard
502.589.7711
Fax: 502.589.0390
Contact: Mark Carroll, Partner
mcarroll@bch.com
cell 502.551.9259
bch.com
Mission statement: Create brilliant ideas that make our clients famous.
Company history: BCH was established in 1990, after partners Susan
Bandy, Mark Carroll and Tim Hellige purchased Bon Advertising, founded
in 1972. We opened an additional office at 111 Monument Circle in
Indianapolis on April 1, 1994. Our flagship business is that of a full-service
marketing, advertising and public relations agency. Our Creative Director,
Gary Sloboda, joined the advertising agency as a partner in 2002 and
later Matt Kamer, PR Director joined the public relations agency in 2007
and became a partner in 2010. In 2009, we completed construction of an
in-house research facility providing us with the ability to conduct our own
group or one-on-one interviews.
Products/Services:
Marketing
Strategy,  Brand Development, Account Planning, Project Management,
Research
Creative
Ideation,  Concept Development, Copywriting , Art Direction/Design,
Illustration, Production Direction, Estimating, Trafficking

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Digital
Communication Strategy, Content & Feature Strategy,
E-marketing, Information Architecture, Search Engine Optimization,
Search Engine Marketing, Site Management, User Experience Design,
Web Development
Public Relations
Strategy/Communications Plan Development, Social Media Strategy
and Management, Media Relations, Community Relations/Outreach,
Public Issue/Crisis Communications, Corporate Communications,
Partnership/Sponsorship, Media Training, Event/Promotion Planning
and Management, Media Coverage Monitoring/Results Tracking
Production Capabilities
Digital Photography, Flash Animation & Design, Motion Graphics,
3D  Broadcast: 3D Animation and Motion Graphics, Final Cut Pro
Editing, Music and Sound Design
Media
Strategy, Research, Media Planning & Buying, Online Planning &
Strategy, Post-Buy Analysis, Traffic. As a full service agency, we handle
all phases of media from initial plan development through post-buy
analysis experienced in virtually all media from TV to On-line/Digital
and everything in between.
Management/ownership: Susan Bandy, Partner, Mark Carroll, Partner,
Tim Hellige, Partner, Matt Kamer, Partner, Gary Sloboda, Partner
Clients: Big O Tires, Bluegrass Cellular, Delta Dental, Four Roses,
McDonald’s
• • • • • • • • • • • • • • • • • • • • • • • •
Breakout Creative
Mr. Robert Hatfield, President/Creative Director
101 North 7th Street
Louisville, KY 40202-2924
(502) 561-3475
• • • • • • • • • • • • • • • • • • • • • • •
Burch Associates, Inc.
Mr. Michael L. Burch, President
2338 Frankfort Avenue
(502) 895-4881
• • • • • • • • • • • • • • • • • • • • • • •
CBS Outdoor
Mr. Kevin Carnes, General Manager
1501 Lexington Road
(502) 584-1900
• • • • • • • • • • • • • • • • • • • • • • •
Creative Alliance, Inc.
Ms. Debbie S. Scoppechio, Chairman/CEO
437 West Jefferson Street
(502) 584-8787
• • • • • • • • • • • • • • • • • • • • • • •
Current Marketing
Mr. Rick Schardein, President
1324 East Washington Street
(502) 589-3567
• • • • • • • • • • • • • • • • • • • • • • •
Darkhorse Creative
Mr. Mike Minogue, President
217 LaGrange Road
Pewee Valley, KY 40056
(502) 241-2410
• • • • • • • • • • • • • • • • • • • • • • •

How to Meet your Ideal Customer
By Barbara Eilert
Who is your ideal customer? Someone who will likely buy & rave about
your products. Finding groups of people who can and will buy from you,
and connecting with them is the basis of a solid marketing plan, and
every successful business enterprise. The trick, of course, is finding these
customers and discovering why they would be interested in buying your
products or services in the first place.
Get started with the right questions
For every business, large or small, there are two questions that drive
effective marketing:
1) Who will buy your products?
2) Why would they buy?
The dilemma facing most small and mid-sized businesses is: how?
Large companies, like the packaged goods giants I used to work for,
spend enormous resources on keeping abreast of who their customers
are and what matters to them.Three key tools they use are: mapping,
research and personas. Small and mid-sized businesses can use similar
tools, even with a modest budget.
Start with a customer map
An easy first step is to map out on a whiteboard, sticky notes, or piece of
paper who you think might be your ideal customer. Brainstorm and write
down all the people you think would be interested – and could benefit
from – your product or service.Then group them by clusters of similar
people. Next, rank the groups by their likelihood to buy. For example:
those who might buy in this quarter (time), or those who will buy the
most volume (quantity). This helps prioritize the groups you will focus on
reaching with marketing.
Tip: Customers may include people you sell directly to (e.g. wholesalers,
distributors and retailers), and those who buy indirectly (who purchase
from direct buyers, like a retail chain). Big consumer brands often focus
a large portion of their budgets on their direct customer like the retail
chains for a simple reason: if their products are not at the store, the end
consumer may not have access to the products to purchase them.
C r e at i v e i n s i g h t
Research magic: the success secret of big companies
Every successful company I’ve worked for, and successful clients I’ve worked
with, spends a great deal of time on market intelligence and customer
research. Data diving may appeal to a limited few, yet it pays big dividends
in the marketplace!
Two kinds of research matter: primary (direct contact with your potential
customers) and secondary (market and industry reports). Even if you have a
small to non-existent budget, this information is available.
Direct: in-home or focus groups – or“in the field”interception – asking
people what they think. Let them try samples and give their opinions,
phone surveys or on-line surveys.There are plenty of inexpensive on-line
survey tools available. One free service I like is surveymonkey.com. (http://
www.surveymonkey.com/)
Indirect: industry surveys, reports and demographics are available free at
most libraries. Census data and reports (now conveniently updated) have a
wealth of information and are available online: (http://www.census.gov/).
You may also choose to invest in special reports available through market
research companies (e.g. Nielsen, Forrester) or professional associations.
Your goal is to identify market gaps that are underserved, determine
how many potential customers there are, where they exist and how your
product/service solves a problem for them or makes their life easier.Then
you begin to know why they might buy from you, and the reason(s) why.
By knowing who will buy your products and services, and the reasons
why, you can begin to build a highly focused and effective marketing plan
that gets results.These three tools: maps, research and personas, will
help narrow down who your marketing dollars should target, and provide
greater sales return.
__________________________________________
Barbara Eilert is the principal and founder of Eilert Communications
Inc. (http://www.eilertinc.com/), a marketing strategy and
communications firm based in Louisville, KY. She can be reached at
beilert@eilertinc.com.

15
Doe Anderson, Inc.
Mr. Todd Spencer, President/CEO
620 West Main Street
(502) 815-3245
• • • • • • • • • • • • • • • • • • • • • • •
Eilert Communications Inc.
2525 Nelson Miller Pkwy | Suite 202
502-749-5904
http://www.eilertinc.com
Contact:
Barbara Eilert
beilert@eilertinc.com
cell 502-396-2637
Mission Statement: Eilert Communications provides smart and effective
marketing and PR programs which help companies and organizations
stand out from the crowd.
Company History: Barbara Eilert founded Eilert Communications in 2002
to provide strategic marketing and communications services for small- to
medium-sized businesses. She assembled and directs a top-flight team
of strategists, marketers, graphic artists, and writers skilled in online and
offline marketing. In the years since, the company has a proven record
of success crafting strategic marketing mixes, resulting in sales growth
for our clients. Team skills include integrated marketing strategy, digital
marketing, media relations and PR.
Products & Services Offered: Marketing strategy Integrated marketing
plans Media relations/PR Plug & Play marketing department
Management & Ownership: Eilert Communications is owned and managed
by the founder, Barbara Eilert.
Past Clients: American Hospital Directory, L & N Credit Union,
CostReportData.com, SNFdata.com, National Center for Family Literacy
Clients Call Us When They Need: Clients call us for three reasons: they
want to turn around a failing brand, their brand performance is lagging
industry growth or they are committed to taking their brand/company to
the next level, and may even have new products in the pipeline. We also
help target what new products/categories to develop and take to market.
• • • • • • • • • • • • • • • • • • • • • • •
Elemental Marketing
Mr. David J. Phillips, Senior Account Executive
9710 Park Plaza Avenue Suite 201
(502) 855-7800
• • • • • • • • • • • • • • • • • • • • • • •
Engage In-Store, LLC
Mr. Bryan Crum, President/CEO
455 South 4th Street Suite 114
(502) 238-1000
• • • • • • • • • • • • • • • • • • • • • • •
Executive Communications, Inc.
Ms. Elizabeth Welsh, President
310 Evergreen
(502) 412-5450
• • • • • • • • • • • • • • • • • • • • • • •
Group Nine Marketing
Ms. Shirley Rivoli, President
952 South 3rd Street Suite 201
(502) 589-5785
• • • • • • • • • • • • • • • • • • • • • • •

Guthrie/Mayes Public Relations
Mr. Dan Hartlage, Principal
(502) 584-0371
• • • • • • • • • • • • • • • • • • • • • • •
Heartland Communications Consultants, LLC
Ms. Beth Avey, President/Owner
360 Greenhaven Court
Elizabethtown, KY 42701
(270) 872-8001
• • • • • • • • • • • • • • • • • • • • • • •
Idealogy Marketing + Design
Mr. Allen D. Howie, President / Creative Director
1006 State Street
New Albany, IN 47150
(812) 98-1467
• • • • • • • • • • • • • • • • • • • • • • •
InGrid Design, LLC
1017 Baxter Avenue
502-410-4504
www.ingriddesign.com
Contact: Ingrid Hernandez
ingrid@ingriddesign.com
cell 502-821-7270
Mission Statement: To provide creative solutions that deliver results. We
think, we design, we deliver.
Company History: Started in 2002 with one person and now we have 10
full-time employees. We have developed long-lasting relationships with
clients such as Yum! Brands, Inc. and Little Brownie Bakers (a division
of Kellogg) as we have developed annual bilingual national campaigns
for their employees and for their products. We have won several awards
including NAWBO’s woman business owner of the year, GLI emerging
minority business, GLI Sloan award for workplace flexibility and Business
First philanthropy recognition.
Products & Services Offered: Graphic Design, Advertising, Marketing
Campaigns, Spanish Translations, Website Development, Photography and
Video/Animations.
Management & Ownership: One owner, Ingrid Hernandez, minority and
woman business certified.
Past Clients: Yum! Brands, Inc., Little Brownie Bakers (a division of
Kellogg), Comdata Stored Value Solutions, CaloSpa, GLI, KIPDA, Darden
Restaurants, American Printing House for the Blind, Stonewood Financial.
Clients Call Us When They Need: Branding/Identity Systems (logos),
Brochures, Sales Materials, Websites, Annual Reports, Signage,
PowerPoint presentations, Trade Show Booths Graphics and Support
Materials, Marketing, Spanish Translations.Company
• • • • • • • • • • • • • • • • • • • • • • •
L & D Mail Masters, Inc
110 Security Pkwy
812-981-7161
ldmailmasters.com
Contact: Jill Peden
jpeden@ldmailmasters.com
cell 502-548-2553
Mission Statement: L & D Mail Masters is a direct marketing firm who

17
enables our clients to create campaigns that relate, captivate, cultivate
and resonate with their target audience.
Company History: L & D Mail Masters was incorporated in 1986 in
Louisville, Kentucky. Over the past 26 years we have seen steady and
continued growth. Currently the company has 180,000 square feet under
roof and 120 employees, serving clients nationwide.
Products & Services Offered: data/ list services, campaign/ graphic/
web design, programming, inkjetting, web to print storefronts, tabbing,
inserting, polybagging, laminating, laser/ variable/ offset/ envelope
printing, web fulfillment, kitting, inventory management, and climate
controlled storage
Management & Ownership: Diane Fischer - President/ Owner Karen
Banet - CFO Krista Fischer - Director of Marketing Jill Peden - Business
Development Manager Sheree Byrd - IT and Special Projects Manager
Jamie Schindler - Safety/ Maintenance Operations Manager Stephanie
Dolleris - Operations Manger
Past Clients: Insurance/ Healthcare Industry, Higher Education, Sales
Organizations, Non-Profits, Financial Institutions
Clients Call Us When They Need: Any or all portions of a multichannel
direct marketing campaign
• • • • • • • • • • • • • • • • • • • • • • •
Lawton Media Services, Inc.
Ms. Monica Brodbeck, President
1315 East Main Street
(812) 944-7401
• • • • • • • • • • • • • • • • • • • • • • •
LeapFrog Interactive
10200 Linn Station Road Suite 250
(502) 212-1390
Fax: 502-213-1391
Contact: Mr. Dan Knapp, President & CEO
Ryan Fertig – Senior Account Manager
contact@leapfroginteractive.com
www.leapfroginteractive.com
• • • • • • • • • • • • • • • • • • • • • • •
Mo’ Better Marketing, LLC
Mr. Carl Brazley, President/CEO
214 South 8th Street Suite 100
(502) 583-2327
• • • • • • • • • • • • • • • • • • • • • • •
New West
Mr. Thomas Howell
950 Breckenridge Lane
(502) 891-2500
• • • • • • • • • • • • • • • • • • • • • • •

NIMBUS, Inc.
624 West Main Street, 3rd Floor
Louisville, KY, 40202
502.588.9080
www.hellonimbus.com
Contact: Stacey Wade
swade@hellonimbus.com
cell 502.299.6378
Mission Statement: NIMBUS doesn’t have a traditional“mission statement,”
but we describe our business approach in this way: If you ask NIMBUS,
there’s a whole lot more to“being creative”than appealing images and snazzy
headlines. Sure, that’s the fun part of our job and we work hard to make
it look easy. But the NIMBUS approach is a little different. We believe that
the best creativity emerges when it’s aligned with an ROI-focused strategy.
After all, our clients hire us to deliver results. NIMBUS is committed to
providing every client with the advantages, resources and professionalism
of a full-service marketing and communications agency while delivering the
same level of accessibility, service and attention to excellence expected of an
in-house team. We protect each client’s brand as if it were our own. Through
this approach, NIMBUS exemplifies our commitment to developing long-term,
sustainable relationships with our clients.
Company History: NIMBUS was launched in Louisville, Kentucky, by
Stacey Wade in 2002 as a creative agency. Recognizing the market’s
need for an agency producing top quality work that was also inclusive
to a growing multi-cultural market, Wade has since expanded NIMBUS’
staff and capabilities to offer clients full-service creative and strategic
marketing and communication excellence in both traditional and digital
media. You’ll find that the NIMBUS team reflects diversity in perspective,
approach and disciplines—an intentional combination that respects each
team member’s attitude and personality just as much as their skills and
professional strengths.
Products & Services Offered: While we may be considered a“boutique”
agency by industry standards, our ability to provide superior, strategy-
based creative is propelling us toward a position among the top hybrid
(traditional/digital) agencies around. NIMBUS offers full-service creative
and communications support (more than we can list here), including:
-Graphic Design -Web Design & Development -Social Media Strategy &
Implementation -Print & Digital Collateral -Copy Development & Editing
-Product/Service Naming and Brand Development -Video Production &
Photography ...and much more.
Management & Ownership: NIMBUS is owned and managed by founder
Stacey Wade.
Clients (past & present) include: Toyota, Meridian Bioscience, Inc.,
Greater Louisville Inc., Tri-State Minority Supplier Development Council,
Louisville Gas & Electric/Kentucky Utilities, Houston-Johnson, Inc., HRS
Hotels Group, TKT & Associates, Inc., SOUL Electronics/SOUL by Ludacris
Headphones, Universal Music Group, Vectren
Clients Call Us When They Need: ...their brand image to“catch up”with
their company’s growth and leadership. We’ve found a“sweet spot”for
our agency to be working with clients that have been busy growing their
company and expanding their capacity. As a result, they may not have
had the luxury of time to focus on bringing higher levels of sophistication
to their brand identity. It’s an honor to develop a sustainable relationship
with our clients and become partners in their growth, innovation and
development.
• • • • • • • • • • • • • • • • • • • • • • •
NYPM, Inc.
Ms. Jill Talbott Owner/President
9700 Bunsen Way
(502) 499-1919
• • • • • • • • • • • • • • • • • • • • • • •

19K S B D C S a l e s a n d m a r k e t i n g D i r e c to r y
Internal Branding: Changing Behavior
Among Current and Prospective
Customers
ByHenriettaPepper
Forthoseofuswhoperformthedailyritualofbranding,communicationsand
marketingstrategyonbehalfofourclienteleoftenforgetthatoneofthemost
important–ifnotthemostimportant–elementsofourholisticstrategy,and
onethatmoreoftenthannottakesabackseattoourexternalclientefforts,
isrightinfrontofus. It’scalledInternalBrandingandit’sallaboutus.Yes,
us.Theinternalteam,thecrew,thegang,theagency,thecompany,us. And
likeexternalbranding,itrequiresestablishedandadhered-tomeasuresto
effectivelygaugeitsprogressandultimatesuccess. Butonceyouhitthatsweet
spotofsuccesswithasolidinternalbrand-centricculture,carefullycreated
aspartofyouroverallorganizationalstrategy,yourstatureamongstyour
employeesandyourclientswillsoar.
Here’s our take:
IT’S ALL INCLUSIVE.
Internal branding is a not a one-man/woman show; it’s not a senior
management edict from the executive suite that trickles down; it’s not an
HR mandate that’s glanced over in a policy handbook; and it’s certainly
not logo-ed coffee mugs sitting on a desk. It’s an organization-wide, all
inclusive, everyone on board methodology with rewards that are immediately
measurable by motivation and morale, as well as retention and recruitment.
Most importantly, its foundation is the people on your payroll who are more
than mere employees, those that solve the problems and deliver the goods
day after day and who can impart insightful and thoughtful information to
benefit everyone involved from top to bottom. Tap into them as they are
your biggest brand assets as well as your brand ambassadors. Include them
and acknowledge their importance through career development training,
mentorship programs and an empowering leadership style. And make it
meaningful because at the end of the day, an all-encompassing and engaging
internal branding strategy will ensure everyone feels included.
IT’S INTERNAL AND EXTERNAL.
“Where do you work?“What’s the company like?”“Do you like working there?”
These are the openings to practically every conversation we have in daily
life, whether chatting in line at the supermarket, at a dinner party, or sitting
next to a friendly stranger on a plane. And 99.9% of the time it’s going to be
topic number one in those conversations, so if a strong, employee-friendly
internal branding strategy is not in place, you’ll probably not like the answers
given to these questions. And believe this; everyone on the receiving end of
those conversations will take notice.This is one of the many reasons why a
strong internal brand strategy will result in a strong brand Identity for your
organization and one that positively represents its culture, ethics and values.
It’s an image you project and it must be heartfelt and real, not hollow; an
image that authentically mirrors your company’s mission and vision, and one
that clearly identifies who you are and what you stand for to the players, the
public, the press and your current and potential clientele. And yes, those in line
at the supermarket, at the dinner party and that friendly stranger on the plane.
IT’S A LIVINGTHING.
In an ideal world your entire organization lives and breathes your brand. And
while it will always be the case that some simply show up, sit at their desk and
soldier on until 6:00 p.m., the majority of your organization truly wants to be
part of something bigger than them. They want to be emotionally invested
in the brand, their brand (it is their brand too after all), and they want to be a
part of a culture that allows ideas to be shared and one where voices can be
heard. They want to take pride in what they do and where they work. And
when they’re empowered and truly invested, they’ll offer up valuable and
unique perspectives you may never have imagined. They want to live it. And
when they can live it they’ll provide you with a wealth of information to define
(or redefine, if necessary) organizational processes and procedures, shape
future strategic branding/communications/marketing initiatives, and create
a free-to-be forum of full throttle creative ideation and innovation. Now get
ready to watch as your internal branding initiatives come to life.
__________________________________________
Adynamicentrepreneurwithnearly25yearsinthemarketing
communicationsindustry,Henriettaharnessesherskills,experienceand
connectionstoaddressclients’needsthroughauniquenetworkofstrategic
alliances.Henriettacanbereachedathp@thepeppergroup.com

OTT Communications
13100 Magisterial Drive, Suite 202
Phone: 502.267.6999
Fax: 502.267.5445
Contact: Christopher Ott
cott@ottcom.com
http://www.ottcom.com
Mission Statement: OTT Communications is a marketing idea company
known for delivering integrated solutions that combine insightful strategy,
great creative, and cutting edge technology that builds your brands.
Company History/Background: For over 40 years, OTT has built a national
reputation for creative excellence and innovative strategic ideas. With
dedication to the highest standards, a penchant for attracting national
creative talent and the wisdom to allow that talent to flourish, the OTT
team has grown steadily and is a recognized leader in the industry.
Products/Services Offered:
Marketing
• Strategic Planning and Research
Advertising
• Media Planning, Negotiation and Buying
• Print, Broadcast, Out-of-Home and Internet
Public Relations
• Press Relations
• Issues Management
• Event Planning and Management
Sales Promotion Planning and Execution
• P.O.P. (Temporary and Permanent)
• Sales Collateral and Direct Marketing
• Continuity / Loyalty Programs
• On / In-Product Offers and Premiums
• Coupon / FSI / ROP Programs
• Sweepstakes / Contests
• Cross-Promotion / Cooperative Advertising
Creative and Production Services
• Concept Development / Copywriting
• Art Direction / Photo Direction
• Broadcast and Video Production
• High–Resolution Electronic Production
Interactive / Electronic Technologies
• Web Site Development and Execution
• Multimedia
• Interactive Media
• E-Collateral
• Web Stores and Sales
• Testing and Support
Management and Ownership: Privately Held
Past Clients: Chiquita, LensCrafters, GE, Kentucky Derby Festival, P&G,
Lexmark, Samsung, Kyocera, Bush’s Baked Beans, and The Home Depot
Clients call us when they need: OTT’s unique point of difference is our
ability to create long-term brand positions while driving next day sales.
Whether your brand requires a comprehensive national advertising
campaign or highly targeted market-specific promotions, OTT has the
resources and experience to develop and implement a customized plan
that will achieve your objectives.
• • • • • • • • • • • • • • • • • • • • • • •
Power Creative
Mr. David Power, President
11701 Commonwealth Drive
(502) 267-0772
• • • • • • • • • • • • • • • • • • • • • • •

Preston-Osborne
Mr. Phil Osborne, CEO
(859) 231-7711
• • • • • • • • • • • • • • • • • • • • • • •
PRFusion
Mr. James Guy, CEO
201 East Jefferson Street Suite 115
(502) 836-5515
• • • • • • • • • • • • • • • • • • • • • • •
PriceWeber
Mr. Fred Davis, President & COO
10701 Shelbyville Road
(502) 499-9220
• • • • • • • • • • • • • • • • • • • • • • •
ProMoter Inc. Marketing Communications
Ms. Polly Moter, President
550 4th Street
(502) 562-1969
• • • • • • • • • • • • • • • • • • • • • • •
Red7e
Mr. Dan Barbercheck, President/ECD
(502) 585-3403
• • • • • • • • • • • • • • • • • • • • • • •
SA Creative
11616 Electron Drive
502-267-0999
sacreative.biz
Contact: Rob Houchens
ideas@sacreative.biz
cell 502-851-4019
Mission Statement: We don’t just do things differently, We do different
things.
Company History: Over 45 years in business. In past year evolved
into many different areas of business out of the norm for a traditional
advertising/marketing company.
Products & Services Offered: Advertising, Marketing, Communications,
Video, Photography, Business Strategies and Management.
Management & Ownership: Bruce Zoeller - President Rob Houchens - CEO
Past Clients: Papa John’s, Orr Safety Corporation, Heaven-Hill Bourbon,
Heritage Center, Kentucky Medical Association
Clients Call Us When They Need: Innovative business strategies executed
by solid creative solutions. Dependable service to meet their goals,
objectives and deadlines.Company
• • • • • • • • • • • • • • • • • • • • • • •

Scott Brown Media Group
Mr. Roy Lee Wigginton, Area Manager
2072 Sherwood Ave Suite #2
(502) 271-8331
• • • • • • • • • • • • • • • • • • • • • • •
Sheehy & Associates
Ms. Meredith Snook Wilkins, Account Executive
2297 Lexington Road
(502) 456-9007
• • • • • • • • • • • • • • • • • • • • • • •
Tandem Public Relations & Marketing
304 West Liberty St., Ste 200
502-587-7220
www.tandemagency.com
Contact: Michael Tierney
michael@tandemagency.com
Cell 502-587-7220
Mission Statement: Our mission at Tandem is to provide clients effective
strategic communications services that help them expand name recognition,
build brand awareness, deliver crucial messages to the public and protect
the integrity of their organization.
Company History: Tandem Public Relations was founded in 2005, providing
a full range of public relations services – including strategic brand
development, media relations, and crisis management – to a roster
of local, regional and national clients.
Products & Services Offered: Tandem provides a full range of
strategic communications services, including media relations, public
affairs, brand development, crisis planning and management,
advertising and graphic design, events and social media promotion.
Management & Ownership: Sandra Frazier, Founder and Managing
Member Michael Tierney, Chief Operating Officer
Past Clients: Current clients include YUM! Brands, the University
of Louisville, YMCA of Greater Louisville, Metro United Way, The
Kentucky Center, Family Scholar House, Fisher & Phillips LLP, among
others.
Clients Call Us When They Need: Clients call us when they need
access to a broad range of strategic communications services that
enhance their ability to build and promote their brand. In addition,
they utilize our extensive expertise, knowledge and instincts. We
work well with our clients, and earn their trust and confidence
through our work and effectiveness.Company
• • • • • • • • • • • • • • • • • • • • • •
The Advertising Federation of Louisville, Inc.
Ms. Mary Gratzer, Executive Director
200 Distillery Commons Suite 100
(502) 582-2444
• • • • • • • • • • • • • • • • • • • • • •
The Leap Group, llc
Ms Franny Corrigan Guenthner, Owner
2513 Denham Road
(502) 291-1318
• • • • • • • • • • • • • • • • • • • • • •

The Marketing Company
Mr. Vern Eswine, President
1100 East Spring Street
(812) 944-7728
• • • • • • • • • • • • • • • • • • • • • •
the pepper group, ltd.
732 East Market Street, Suite 200
Louisville, KY, 40202
5025870044
thepeppergroup.com
Contact: Henrietta Pepper
hp@thepeppergroup.com
Cell 5026931
Mission Statement: We believe in Powerhouse Branding possibilities—
possibilities that are passionate, persuasive, personal and endlessly
effective, whether your business focus is business-to-business or
consumer-centric. Everything we do is fiercely focused on building
strong brands and delivering measurable results which ultimately
translates to a positive ROI for our client partners.
Company History: The firm’s business model is rooted in forming groups
of talented and passionate strategists around specific client needs. With a
depth of experience that encompasses clients ranging from Fortune 500
companies to local startups, the pepper group, ltd. offers a streamlined
organization that responds quickly, adeptly and effectively to changing
market needs and objectives.

Past Clients: Brooklawn Child & Family Services, Louisville Water
Company, Your Community Bank, KY Opera, Harshaw Trane.
• • • • • • • • • • • • • • • • • • • • • •
The Vimarc Group, Inc.
Mr. Richmond Simpson, President
11840 Commonwealth Drive
(502) 261-9100 Ext:211
• • • • • • • • • • • • • • • • • • • • • •
Traffic Builders
Mr. Chuck Patton, President
11524 Blankenbaker Access Drive
(502) 266-9790
• • • • • • • • • • • • • • • • • • • • • •
United Mail
4410 Bishop Lane
Louisville, Ky. 40218
Phone- 502-485-1400 Fax: 502-451-7574
Contact: Tom Clines CEO
Tclines@united-mail.com
United-Mail.com
Mission Statement: United Mail is an Integrated Multi-Channel
Communications Company. We are committed to providing our customers
a Best-in-Class solution to execute their marketing strategies and
transactional information delivery. Our leading edge solutions are
designed to provide our customers with exceptional return on investment.
We will execute our strategies while providing a safe, quality conscious
and integrity based workplace for our employees.
Company History/Background: United Mail was formed in 1980 by Lee and
Rosemary Kirkwood. Rule changes in the USPS provided an opportunity
for innovative entrepreneurs to provide postal discounts in the form of
presorting the outbound business first class mail. From the beginning
days of United Mail starting out in a downtown business building
basement it has grown into multi plant company processing in excess of
two million pieces of mail a day and that entrepreneurial attitude still
exists today. In 1996 United Mail expanded plant operations to include
Cincinnati, Ohio. A marketing presence was also expanded into the
Cleveland and Nashville markets. In 1992 Tom Clines joined the

ownership of United Mail and is current CEO. United Mail today continues
to expand its multi-channel marketing solutions to meet the needs of our
customers in a technology changing marketplace.
Products/Services Offering: Integrated Marketing Solutions, Data Processing,
Electronic Document delivery and storage, Social Media Marketing Solutions,
Laser Printing personalization, variable digital color printing, data analytics,
fulfillment, list acquisition, regular and sophisticated letter shop processing,
drop-shipping and nationwide presorting.
Management and Ownership:
Lee Kirkwood: Chairman of the Board
Tom Clines: CEO
Chase Kirkwood: President
Clients: Humana, University of Louisville, University of Kentucky,
Modern Ins., Anthem/Wellpoint, Yum Brands, Macy’s
Clients call us when they need: Marketing solutions, Postal rules
consulting, traditional letter shop processing, personalization of product
in both black and color, social media marketing solutions, Electronic
document delivery and storage, A quality control driven company ( ISO
9001 certified ), literature fulfillment and pre-sort services. We also offer
numerous other marketing needs.
• • • • • • • • • • • • • • • • • • • • • •
Valassis Sales & Marketing Services
Ms. Tina Karel
301 North Hurstbourne Parkway Suite 115
(502) 423-8922
• • • • • • • • • • • • • • • • • • • • • •
Valeo Communications LLC
Mr. Eric Gunderson, CEO
268 Saint Matthews Avenue
(502) 558-1717
• • • • • • • • • • • • • • • • • • • • • •
Vest Advertising Marketing & Public Relations, Inc.
Mr. Larry Vest, Director of Operations
3007 Sprowl Road
(502) 267-5335
• • • • • • • • • • • • • • • • • • • • • •
Wiser Strategies
836 E. Euclid Avenue, Suite 308
Lexington, KY
859-887-0866
www.wiserstrategies.com
Contact: Nancy Wiser
nancy@wiserstrategies.com
Cell 859-227-8850
Mission Statement: Wiser Strategies helps organizations and the people
who run them achieve greater success through effective communication.
Products & Services Offered: Strategic communication planning,
Marketing planning, Marketing communications, Advertising Video
production, Issue management, Media relations/publicity Media
spokesperson training, Crisis communication, Public involvement,
Market and opinion research
Management & Ownership: Nancy Wiser is the founder and president.
The company is a certified woman-owned DBE.
Past Clients: City of Nicholasville, Central Baptist Hospital, DMD Data
Systems, Gray Construction I-75 Connector (KYTC), Lexington Public
Library, Kentucky Chamber, Kentucky Spirit Health Plan , Rockcastle
Regional Hospital
Clients Call Us When They Need: Advice from an experienced
communication professional; creative ideas and materials; and
personal service.
• • • • • • • • • • • • • • • • • • • • • •
Yellow Book USA
Mr. Cliff Beach, Regional Sales Manager
2300 Envoy Circle Suite 2301
(502) 495-0172
• • • • • • • • • • • • • • • • • • • • • •

Top 10ThingsTo Know About
Mobile Apps
ByDawnGeary
Most business owners have all sorts of questions about Mobile Applications
and SmartphoneTechnology.What is an app? How much do they cost? Are
they just a fad? Do I need one?
Essentially, an‘app’is defined as software that runs on a handheld device
that can connect toWiFi or wireless carrier networks. It has an OS (operating
system) that supports stand alone software.The cost of the technology varies,
but they are by no means inexpensive to build.This is simply due to their
underlying complexity (and believe me folks, they are complex to build).
So here are some basic things you should know when deciding whether or
not a mobile application is right for your organization, as well as what type of
mobile app you should consider.
1.There will be more smartphones than people on Earth by the beginning of
2013 and more people across the globe have access to smartphones than they
do running water. In summation, mobile technology is just getting started…
2. A mobile app needs to be designed specifically for the platform it will be
utilized on.This means that if you want your app to work on an iPhone and
an Android smartphone, you’re essentially going to be building two separate
mobile applications.
3.The cost of a mobile app is dependent on the sophistication of its features
and what type of platform you’re developing on. Some platforms are more
expensive to develop on due to their complexity.
4.There is a myth that mobile application development is easy,“beginner
programmer friendly”or suited for anyone who can program a website.This is
absolutely not true. It takes a professional developer approximately 6 months
to master even the most basic platform.
5. Remember that users are savvy – 1 in 4 mobile applications once
downloaded will never be used again due to user dissatisfaction with
performance. Don’t waste money on developing a mobile application if you
don’t have the resources to do it correctly.
6.There are essentially 5 types of Mobile Applications
a. TimeWasters (apps that are used for short bursts; i.e. games)
b. Core Utilities (apps that utilize a core feature of the phone; i.e. camera)
c. Episodic Utilities (apps that are used for a targeted purpose in a specific
situation; i.e. making a dinner reservation)
d. Composite Applications (apps that utilize several core features along
with additional information; i.e. Fitness apps)
e. Informational / Purpose Driven Apps (apps that provide information or
are used for marketing or branding purposes)
7. A mobile application, when developed correctly will not only increase your
ROI, but it will also open a new avenue for increased revenue while making
your organization relevant in today’s market.
8. There are approximately seven key tenets as to what makes a‘good’mobile
application.They are:
a. Stable and reliable performance
b. Consistent with the platform they are designed on
c. Loads fast
d. No user-interface hang-ups (if your app constant freezes and has to
restart, it’s the kiss of death for consumers)
e. No Ads (I’ve never met anyone who purposefully clicks on an ad, and
they are distracting to the user experience)
f. Considers the user as a valuable consumer
g. Provides worthy functionality
9. Mobile applications, when done correctly can be the greatest tool in your
branding arsenal.Why are they so important? Here’s some of the reasons why:
a. Universal – Nearly everyone is able to use smartphone apps, not just
business people, social networkers and gamers
b. Possibilities – Apps are used by companies to promote brand or
product, or to provide access to their existing products
c. Unmatched User Experience – Mobile applications offer a user-
experience which mobile websites or widgets are unable to provide
d. Proximity to Customers – For most users their phones are never further
than a foot away 24/7,
e. BetterVisibility –The new generation of app stores make it easier than
everbeforetobeintheforefrontofmillionsofpotentialcustomers’minds.
10. Mobile applications are faster, more interactive and can integrate with
many types of features that mobile website technology simply cannot provide.
That being said, if you don’t have the budget to build a separate mobile app
or a compelling design for one – your website must be built or redeveloped to
encompass a“mobile friendly”design.
___________________________________________
DawnGeary, Mediaura www.mediaura.com.Dawncanbereachedat
dawn@mediaura.com

A u d i o V i s u a l S a l e s & S e r v i c e
Audio Visual Sales & Service
Alpha Productions
Mr. Darrell Lay, President
4000 Radio Drive Building 3
(502) 451-2064
• • • • • • • • • • • • • • • • • • • • • •
C & H Audio Visual Services, Inc.
Mr. Andrew Raitz, Director of Sales
942 East Kentucky Street
(502) 637-4595
• • • • • • • • • • • • • • • • • • • • • •
Creative Image Technologies LLC
Mr. Larry Glynn, President
211 Breighton Circle #8
Shelbyville, KY 40065
(502) 487-8039
• • • • • • • • • • • • • • • • • • • • • •
Esper Images Video & Multimedia Producers
414 Baxter Ave, Suite 220
Louisville
800-310-4220
www.esperimages.com
Contact: Jack LeFeber
jack@esperproducers.com
Cell 502-417-2250
Products & Services Offered: Full Service Film and Video Production
Services.
Past Clients: Clients including but not limited to: TREK, Norlight
Telecommunications, UNITY: Journalists of Color, Community Connections
News Magazine, National Association of Black Journalists, Dow
AgroScience, DresserWaukesha Engine, Hitachi Telecommunications,
National Council of La Raza, Attorney Hupy & Abraham S.C., Kentucky
Derby Museum, Southern Clay Products, Chevrolet, Cadillac, Disney
Entertainment, Gay Men’s Chorus of Washington, DC, The International
Society for Hemodialysis, John Deere, Major League Baseball
Clients Call Us When They Need: TV Ads, Marketing Videos, National
Conference & Convention Production, Digital Signage, 3D animation,
Corporate Communications, Museum Exhibits & Interactive Kiosk
• • • • • • • • • • • • • • • • • • • • • •
Heyman Talent Louisville
1205 E. Washington St
Louisville, Ky 40206
502-589-2540
www.heymantalent.com
Contact: Kathy Campbell
kathy@heymantalent.com
Cell 502-291-6024
Mission Statement: Heyman Talent Agency is a full service commercial
talent agency. We offer professional models and actors who are available
to work. We book films, commercials, training videos, print work,
voiceover, runway and promotional/trade show models. We are ready for
your next project.
Company History: Heyman Talent has been in business in the Cincinnati
area for over 25 years. The Louisville office opened in 1997 and has
worked to build an excellent talent and model pool ready to work!.
Products & Services Offered: We represent talent and models from babies
to seniors and we match client needs for models and talent with our
professionals. Talent work on local and regional films and commercials,

A u d i o V i s u a l S a l e s & S e r v i c e
television shows, print projects, magazines, catalogs, voiceover, runway,
and promotional modeling.
Management & Ownership: Kathy Campbell is the agency director and
owner, and also works as an agent. Devin Bundrent works as a talent
agent and Sarah East is the office audition coordinator.
Past Clients: Yum, Army Wives, Creative Alliance, Red 7 e, Courier Journal,
Voice Tribune, Macys, Dillards, Doe Anderson, Videobred, Bandy Carroll
Hellige, Current Marketing, Eye Level Films, Power Creative, Price Weber,
Ky Derby Festival, Univ of Cincy DAAP,Louisville Bride, Louisville Magazine,
Darkhorse Creative, Piranha Pictures, Unusual Suspects, Zappos, Rodes,
WDRB, and more...
Clients Call Us When They Need: Models, Actors, real people, casting
services, Voiceover talent, stylists, makeup artists, and more. We have
even booked jugglers, dancers, dogs and horses!
• • • • • • • • • • • • • • • • • • • • • •
Trinity Conference Center (TCC)
Ms. Kelly Dettlinger, Assistant Manager of Administration
11400 Decimal Drive
(877) 814-9427
• • • • • • • • • • • • • • • • • • • • • •
Trinity Video Communications, Inc.
11400 Decimal Drive
502-240-6100
www.trinityvideo.net
Contact: John Jennings
jjennings@trinityvideo.net
Cell 502-381-1773
Mission Statement: Delivering the best customer service possible each
and every day
Company History: Trinity Video Communications was formed in June
2000, but its origins date back to the early 1990s. The company has made
its mark in the federal A/V market, working with a number of federal
agencies. 75% of employees hold a Top Secret clearance. In 2004, Trinity
opened the Northern Virginia office in order to have an employee base
and operations near Washington, D.C. Trinity Video has expanded from
a videoconferencing solution provider to become a custom integrator of
A/V solutions. The company’s hallmark product,“The Trinity Touch TM”is
a proprietary, secure videoconferencing solution. Trinity has expanded
into custom room design using AMX and Crestron control systems in
conjunction with the latest AV equipment from a variety of manufacturers
and is a full A/V solutions provider, including technologies such as
streaming video and digital signage.
Products & Services Offered: Unified Communications;Videoconferencing;
AudioVisual Rooms; Custom Room Design; Medical CartVideo; Digital Signage;
Desktop Video; Mobile/Tactical Video; Customized Software Solutions
Management & Ownership: Barry J. Sawayer, CEO & President
Past Clients: Federal Bureau of Investigation; University of Louisville;
Sullivan University; Kentucky Lottery; UPS; General Electric; Hilliard Lyons;
Ft. Knox; Brown Forman; St. Xavier
Clients Call Us When They Need: Unified Communications;
Videoconferencing; Audio Visual Rooms; Classrooms; Medical Cart Video;
Digital Signage; Desktop Video; Mobile/Tactical Video
• • • • • • • • • • • • • • • • • • • • • •

C o n v e n t i o n &
T r a d e Sh o w F a c i l i t i e s
Convention & Trade Show Facilities
Kentucky International Convention Center
Mr. Drew Martin, Vice President
221 4th Street
(502) 595-4381
• • • • • • • • • • • • • • • • • • • • • •
Kentucky State Fair Board
Mr. Harold Workman, President/CEO
P.O. Box 37130
(502) 367-5114
• • • • • • • • • • • • • • • • • • • • • •
Expositions, Trade Shows & Fairs
Exhibit Management Associates, Inc.
Mr. Toby Young, President
1404 Brown Lane #E
(502) 899-3892
Baach Creative Services
Ms. Amy Baach, President
2300 Hurstbourne Village Drive Suite 900
(502) 423-1414
• • • • • • • • • • • • • • • • • • • • • •
Karen Boone Design
Karen Boone, Graphic Designer
1404 Falcon Drive
Louisville KY 40213
(502) 634-5857
Cell (502) 488-0566
karen@karenboone.com
www.karenboone.com
• • • • • • • • • • • • • • • • • • • • • •
iCandyConcepts, LLC
Ms. Susan E. Carl, Owner
3044 Bardstown Road Suite 232
(502) 551-2963
G r a ph i c D e s i g n e r s
Graphic Designers

M a r k e t i n g S e r v i c e s
Marketing Research & Analysis
Horizon Group International
Mr. Matt Schulte, President, Horizon Insight
100 Mallard Creek Road Lakeview Suite 200
(502) 454-0008
• • • • • • • • • • • • • • • • • • • • • •
IQS Research
308 N Evergreen Road
5022446600
www.iqsresearch.com
Contact: Shawn Herbig
sherbig@iqsresearch.com
Cell 502-550-2945
Mission Statement: The mission of IQS Research is to provide the facts,
information and insights our clients need to move their organizations to
the next level.
Company History: IQS Research was started in 1999 with the intent to
provide cutting edge data analytics and business support to growing
companies. Since that time we have been honored to serve some of the
best companies in the city and we continue to expand the list of tools we
can provide.
Products & Services Offered: Market research, data analytics, customer
opinion studies, market segmentation studies, competitor assessments,
buyer behavior profiles and custom research of all kinds. We differentiate
ourselves through our analytical capabilities which ensure that you are
responding to the right issues in the right way.
Management & Ownership: The company is owned and managed by
Shawn Herbig. Our team of four people work with businesses everyday to
provide answers for their most challenging problems.
Past Clients: GLI, Ford, Fontainebleau, Brown-Forman, The Oliver
Group, Speed School of Engineering, JCPS, KY Association for Economic
Development, Almost Family/Caretenders just to name a few.
Clients Call Us When They Need: In business there is never a shortage of
opinions: consultants, advisers, and well-intentioned friends. Clients call
us when they want to know what the market really thinks so that they
can cut through the opinion clutter and focus on what matters.
• • • • • • • • • • • • • • • • • • • • • •
Measure Consumer Perspectives
Mrs. Kimberly Nasief-Westergren, President
1860 Mellwood Avenue Building A Suite 155
(502) 749-6100
• • • • • • • • • • • • • • • • • • • • • •
The Magnetic Group
Ms. Jessica Zubric, Owner
620 South 3rd Street Suite 200
(502) 315-2600
• • • • • • • • • • • • • • • • • • • • • •
Thoroughbred Research Group
Mr. Harold Busack, CFO
1941 Bishop Lane Suite 1017
(502) 459-3133
• • • • • • • • • • • • • • • • • • • • • •

Marketing Services
520 East Brands
Ms. Shane Shaps, President and CEO
7210 Edmonson Place
Prospect, KY 40059
(502) 533-1328
• • • • • • • • • • • • • • • • • • • • • •
Accent InterMedia, LLC
Ms. Lora L. Potts, Director of Finance
300 Missouri Avenue Suite 300
Jeffersonville, IN 47130
(812) 206-1948
• • • • • • • • • • • • • • • • • • • • • •
ACCENT Marketing Services
Ms. Linda Ruffenach, President
400 Missouri Avenue Suite 100
Jeffersonville, IN 47130
(812) 206-6200
• • • • • • • • • • • • • • • • • • • • • •
Fulfillment Concepts, Inc. (FCi)
2200 Ampere Drive
502-266-5555
www.fciusa.net
Contact: Jack Mullins, President
jmullins@fciusa.net
Mission Statement: As employees of FCi, we will apply our values to
all relationships, with each other, our customers, our vendors and our
community. We will serve our customers by maintaining the highest level
of honesty, trust and integrity. Success will come through close personal
relationships built on respect and mutual understanding. As a company,
we will be a good neighbor, offering our services to our community and
providing employment opportunities to all. Realizing the unique value of our
people, FCi pledges to treat each as an individual.We will encourage them to
develop their full potential through training and continuing education.We
will maintain a work environment that encourages initiative, creativity and
professionalism.
Company History: FCi is privately owned by Jack Mullins. It was formed in
November 1988. FCi was a traditional fulfillment company offering services
of inventory management, order processing, and pick/pack/ship services, but
that didn’t last long. Like everything else in our society, demands changed
rapidly; and FCi realized it would need to carve out a niche to stay“in the
game.” FCi customers demanded more and more value-added services
in order to streamline the production and distribution of their materials.
Turnaround times became critical to meet the demand of their marketplace.
The need increased to have a single-source provider allowing for one point of
contact in order to lessen the management activities of a project. FCi found
itself evolving into a“full service”fulfillment company offering complete
front- and back-end solutions with the option of managing the entire process
for a client from start to finish, or stepping in anywhere in the middle and
driving to completion.
Products & Services Offered: Technology Services,Website design and
development, Systems integration 1:1 Marketing Services, XMPie software,
QR codes, Cross-media implementation Digital Print Services,Variable /
personalized information, Print-on-demand, In-line finishing, Fulfillment
Services, Literature fulfillment, Product fulfillment, Kit building, Mail
Services, Data processing, Automated insertion, Hand assembly, Presorting
and drop shipping
Management & Ownership: The direction of FCi is lead first and foremost by
Jack Mullins. Under his direction is a management team consisting of three
people.Within this team is an experience level of 100 + years in fulfillment
and print.This team has a clear, concise vision of the future of FCi and the
main components necessary to steer the organization forward into the future.
Members of this team include: Jack Mullins – President, Joanna Bradley
– SeniorVice President, BrianThompson –VP of Operations and Sales and
SusanWelsh – Controller.
Past Clients: Aegon/Transamerica, Connections Academy
Clients Call Us When They Need: efficiency improvements in their current
business processes and procedures.
• • • • • • • • • • • • • • • • • • • • • •

Gannett Direct Marketing Services, Inc.
Mr. David Worland, President
3400 Robards Court
(502) 454-6660
• • • • • • • • • • • • • • • • • • • • • •
Infotel Marketing, Inc.
Mr. Jeffrey Davis, President and Owner
115 South Hubbards Lane
(502) 897-9933
• • • • • • • • • • • • • • • • • • • • • •
PromoStar of KY
5235 Craigs Creek Dr
502-905-9305
www.promostarofky.com
Contact: Tracy Estepp
info@promostarofky.com
Cell 502-905-9305
Mission Statement: To provide my customers with excellent customer
service and a quality product.
Company History: Tracy has worked in the promotional products field for
about 20 years. Tracy has been in business for herself for the past 2 years.
Many of our existing customers have dealt with Tracy for quite a few
years.
Products & Services Offered: Trade Show Giveaways, Sales Incentives,
Corporate Gifts, Web Stores, Fulfillment Programs, Logoed Apparel,
Holiday Gift Giving, Awards & Recognition
Management & Ownership: Owners: Tracy & Scott Estepp
Past Clients: Stock Yards Bank, Trilogy Health Services, CMC -
Construction Machinery Company, Bale Equipment, KAHCF, Alzheimer’s
Assoc, American Metal Supply, Lesco Design, The Mirazon Group, Forcht
Bankl Borders & Bordersl Dean Dorton Allen Fordl Strong-Hold Products
Clients Call Us When They Need: Trade Show Giveaways, Sales
Incentives, Corporate Gifts, Web Stores, Fulfillment Programs, Logoed
Apparel, Holiday Gift Giving, Awards & Recognition
• • • • • • • • • • • • • • • • • • • • • •
SML Communications
Ms. Susan McNeese Lynch, Principal
1274 Willow Avenue
(502) 836-5347
• • • • • • • • • • • • • • • • • • • • • •
Social Media Explorer LLC
Ms. Jason Falls, Principal
9900 Corporate Campus Drive Suite 3000
(502) 509-4763
• • • • • • • • • • • • • • • • • • • • • •
Stewart & Associates, Inc.
Ms. Kathryn M. Stewart, Marketing Director
550 West Kentucky Street
(502) 583-5502
• • • • • • • • • • • • • • • • • • • • • •

Wax Custom Communications
730 W Main St, Suite 201
Louisville KY 40202
502-442-2544
www.waxcom.com
Contact: Heather Mickley
h.mickley@waxcom.com
Cell 502-442-2544
Mission Statement: We stand for a new kind of marketing that recognizes
the power of the client. Our client-centric, results-driven approach
delivers cost effective, award winning work.
Company History: Founded in 1987 by Pulitzer Prize nominated
photojournalist Bill Wax, Wax Custom Communications is a full-service
integrated marketing firm. A member of the Custom Publishing Council
and the American Marketing Association, Wax is active in multiple
business sectors, including health plans, hospitals, finance, insurance,
education, technology and telecommunications.
Products & Services Offered: Advertising Services, Content Marketing,
Custom Publishing, Integrated Marketing Solutions, Market Research,
Media Planning and Buying, New Media Marketing, Social Media
Strategy, Strategic Planning, Web Analytics, Website Design and
Development
Management & Ownership: Bill Wax, President and Founder,
Heather Mickley, Senior Director, Client Services
Past Clients: Humana Inc., AvMed Health Plans, Camden, Clark Medical
Center, BlueCross BlueShield, Richmond University Medical Center
Clients Call Us When They Need: creative, effective solutions to their
challenges – delivered on time and on budget.Company

Does SalesTraining ReallyWork …
you may be surprised
ByDonOdom
In full disclosure, I lead sales training improvement programs and
coach small business owners, which may make what I am about
to share all that more unusual and seemingly hypocritical. In my
experience, sales training seminars do not result with the intended
outcome, which is to increase new sales. Why would someone in my
line of work, say this?
Let’s take a look at what happens when you attend a sales training
seminar. Excitement is in the air leading up to the seminar. The allure
of learning the“secret”that will ignite sales and improve results is
exhilarating! Being excited and“pumped-up”after an event is normal.
The real question is what happens when the excitement wears away?
Are the new techniques, ideas and tips generating revenue? Are you
getting better results? Are you seeing a return on your investment? Or
do you see that you and your team are back to business as usual and
you are still falling short of your sales goals?
From my experience, back to business as usual is what happens
and that’s why I say that seminar training alone will not produce
the intended results of improved sales.Without reinforcement and
accountability, any tip or technique, regardless of its quality, will
fall short and no real change will occur. I am not suggesting that
seminar training, in general, is bad. It’s not. In fact, there are many
brilliant ideas, tips and techniques out there.The fact is they just don’t
implement themselves.
The implementation process is the determining factor behind whether
real change will occur or not. I teach and coach that change only
happens when we have a lasting behavioral shift and to bring about a
change in behaviors requires reinforcement and repetition . Therefore,
through reinforcement, we can change our behaviors and if we change
our behaviors then we have real change that lasts and that provided
different and better results.
Reinforcement is the most proven technique that I know of to bring
about real change. The problem though, reinforcement training is
real work and it takes time and effort! And for many owners, because
business moves fast and there is always a need for better results, a
sense of urgency is created, which causes many to go down the path of
least resistance looking for fast results. They attend or send their team
to a quick one or two-day seminar and check the box for training, and
expect to see results. They reason, a little tune-up is all that is needed.
After all, they are“people”people and that’s really what you need to
be successful at selling. Unfortunately, many owners find out the hard
way that people skills and selling skills are not the same. Many“people
people”fail at sales.
Thehardtruthisalittletune-upisnotwhatmostsalespeopleneed!
Businesshaschanged;that’snotasecret. Sellingnow,andinthe
foreseeablefuture,isandwillbemuchmoredemandingthaninrecent
decades. Yourcompany’ssuccessreliesonyoursalesteam’sabilityto
communicatehowyourofferingsatisfiesthecustomer’sneedsbetter
thananyotheralternativeavailable–includingthosecompetitorsnot
eveninyourspace. Tosurviveandthrive,allbusinesswillrequirequality
salesprocesses,nolongerwilljust“showingup”leadtosuccess,there
aretoomanyoptionsandtoomanycompetitorsnow. Tobesuccessful
goingforwardwillrequirearepeatableanddependablesellingprocess
implementedthroughadynamicreinforcementprogramthataccounts
forchangesinthemarketplaceandtheever-changingdemandsofyour
customers.
To learn more about the reinforcement training for Small Business
Owners visit www.salestrainingforsmallbusinessowners.com. You can
download the report“Why Sales People Fail”and sign up for my next
SalesWorkshop for Small Business Owners – enter the code GLI-Oetken
and save $30 on admission.
__________________________________________
DonOdomistheManagingDirectorofImpactSalesSystems. Heworks
withbusinessownerstofixoneofthemostfrustratingandcostlyproblems
theyface – poorsalesresults. HeworksontheBEHAVIORSthatcausethem
tomisstheirnumbersandshowsthemhowtoimplementaprovensales
systemthatprovidesaconsistentanddependablewaytogetnewsales.

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Magazines
Glass Patterns Quarterly, Inc.
Ms. Maureen James, President
P.O. Box 69
Westport, KY 40077
(502) 222-5631
• • • • • • • • • • • • • • • • • • • • • •
Newspapers
Business First of Louisville
Mr. Tom Monahan, President/Publisher
455 South Fourth Street Suite 278
(502) 583-1731
• • • • • • • • • • • • • • • • • • • • • •
Courier-Journal
525 West Broadway
502-582-4708
www.courier-journal.com
Contact: Carolyn McCulligh
cmcculligh@gannett.com
Mission Statement: Every day, in print, online and mobile, Courier-Journal
Media connects advertisers with their best prospects in unique and
innovative ways. We’re continually developing cutting-edge products,
offering targeted content and custom advertising opportunities, and
delivering award-winning journalism over multiple platforms. Bottom
line - we can provide your business with everything necessary to ensure
you’ll reach the right people at the right time.
Company History: The Courier-Journal has a distinguished history for
meritorious public service and has been the recipient of ten Pulitzer
Prizes, a feat few newspapers can match.
Products & Services Offered: On top of our daily newspaper product
and non-daily print products, we now offer an even wider variety of
innovative digital marketing solutions all designed to give your business
the strongest digital presence possible and drive the best results!
• • • • • • • • • • • • • • • • • • • • • •
Jewish Community of Louisville
Mr. Stu Silberman, CEO
3600 Dutchmans Lane
(502) 451-8840
• • • • • • • • • • • • • • • • • • • • • •
LEO Communications, LLC d/b/a
Louisville Eccentric Observer and nFocus Magazine
301 E. Main St., Ste 201
502.895.9770
www.leoweekly.com
Contact: Pam Brooks
pbrooks@leoweekly.com
Cell 502.262.7619
Mission Statement: LEO Weekly is Louisville’s only alternative newsweekly.
Edgy, urbane and sophisticated, with a dash of wit and an authoritative
voice, LEO and its online component, leoweekly.com, offer the city’s
most intelligent reads on everything from news and politics to arts,
entertainment, music and popular culture.

Company History: Since 1990, has provided an intelligent, detailed
analysis of what makes this city tick, asserting itself as a must-read
among smart, engaged and active Louisvillians, both young and old.
Whether shedding light on the latest snafu at city hall, reviewing a
trendy new restaurant, or touting a hot local band, we are your source for
what’s what in Derby City. For more than two decades, LEO has provided
incisive, authoritative commentary, and in recent years, the paper’s news
department has stepped up its game, going beyond breaking news to tell
in-depth stories that matter. Along the way, the newspaper has captured
hundreds of journalism awards for a broad range of reporting, news
writing, commentary, arts, music and cultural criticism and analysis.
Products & Services Offered: Advertising, News articles, Arts &
Entertainment coverage.
Management & Ownership: Publisher – Pam Brooks, Owned by
SouthComm Communications.
Past Clients: Bernheim Forrest, Bluegrass Brewing Co., Comedy Caravan,
Doo Wop Shop, Harrah’s Horseshoe Indiana, Joffe Med Ctr., Louisville
Palace, Louisville Public Media, Louisville Zoo, McKendree University,
Miller Brewing Co., PT’s Showclub, Pilgrim Productions, Rainbow Blossom,
Sullivan University, WFPK.
Clients Call Us When They Need: When companies want to be happening
in Louisville, LEO is where they advertise.
• • • • • • • • • • • • • • • • • • • • • •
Louisville Defender
Mr. Clarence Leslie, Executive VP & General Manager
1720 Dixie Highway
(502) 772-2591
• • • • • • • • • • • • • • • • • • • • • •
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The Voice-Tribune
735 East Main Street
502-897-8900
www.voice-tribune.com
Contact: Lauren DePaso
ldepaso@voice-tribune.com
Cell 502-298-5862
Mission Statement: The Voice-Tribune, a Blue Equity Company, is a weekly
newspaper in Louisville, Kentucky covering news, society and sports.

Management & Ownership: Blue Equity Publishing Louisville,LLC.
Chairman, Jonathan S. Blue, Publisher - Tracy A. Blue

• • • • • • • • • • • • • • • • • • • • • •
Radio Stations
Clear Channel Radio
Mr. Kevin Hughes, Director of Sales
4000 #1 Radio Drive
(502) 479-2155
• • • • • • • • • • • • • • • • • • • • • •
Cox Media Group - WVEZ/106.9 WQNU/103.1 WSFR/107.7
WRKA/103.9
612 S.4th St.#100
502-681-0206
www.lite1069.com
Contact: Ashley Askren
Ashley.Askren@coxinc.com
Cell 812-987-9540
Mission Statement: Creating out of the box ideas and fun, innovative
solutions for all of our clients. We also strive to thoroughly understand

m e d i a
all of our clients’needs and challenges so that we may develop effective
plans to help grow those businesses.
Products & Services Offered: Radio Advertising, Advanced Digital
Targeting, Event Planning, Live Broadcasts, Creative Brainstorming
Sessions, Marketing Strategy Models

Past Clients: Subway, The Summit, Kentucky Center for the Arts, Louisville
Zoo, Shane Company, Kroger, Meijer, Class Act Federal Credit Union,
Sullivan University, The Galt House
Clients Call Us When They Need: Creative solutions to their business
problems, and when they need help growing their customer base.
• • • • • • • • • • • • • • • • • • • • • •
Louisville Public Media
Mr. Donovan Reynolds, President
619 South 4th Street
(502) 814-6500
• • • • • • • • • • • • • • • • • • • • • •
Broadcasting Monitoring
Media Library Inc.
Ms. Laura Smith, General Manager
1450 Gardiner Lane Suite C
(502) 366-4665
• • • • • • • • • • • • • • • • • • • • • •
Broadcasting Companies
WAVE-3 TV
Mr. Ken Selvaggi, Vice President & General Manager
P.O. Box 32970
(502) 585-2201
• • • • • • • • • • • • • • • • • • • • • •
WBKI Louisville TV Group
Mr. Lenny Philyaw, Station Manager
6100 Dutchmans Lane Suite 701
(502) 809-3400
• • • • • • • • • • • • • • • • • • • • • •
KET
Ms. Julie Schmidt Sr., Director of External Affairs
620 West Main Street Suite 125
(502) 589-3538
• • • • • • • • • • • • • • • • • • • • • •
Louisville Metro TV
Mr. Matt Schuster, Channel Manager
527 West Jefferson Street Sixth Floor
(502) 574-1904

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• • • • • • • • • • • • • • • • • • • • • •
WLRS-FM
520 South 4th Street
LOUISVILLE, KY
502-625-1220
www.wlrs.com
Contact: Tommy Lee
tommylee@mainlinelouisville.com
Cell 502-625-1220
Mission Statement: To strive for excellence in programming, sales,
promotions, technical, finance and all other aspects of the radio business.
Products & Services Offered: Radio Broadcasting
Management & Ownership: Dale Schaefer, Vice Pres/Market MGR George
Lindsey, PD/Operations MGR Holly Bussey, NSM/GSM, WLRS Tom Ulmer,
GSM, WDJX/WXMA George Demaree, GSM, WGZB/WMJM
• • • • • • • • • • • • • • • • • • • • • •
WXMA-FM
520 South 4th Street, 2nd Floor
502-625-1220
www.themaxfm.com
Contact: George Lindsey
glindsey@mainlinelouisville.com
Cell 502-625-1292

• • • • • • • • • • • • • • • • • • • • • •
WMJM-FM
502-625-1220
www.1013online.com
Contact: Phillip March
pmarch@mainlinelouisville.com
Cell 502-625-1293

• • • • • • • • • • • • • • • • • • • • • •
WGZB-FM
502-625-1220
www.b96jams.com
Contact: Phillip March
pmarch@mainlinelouisville.com
Cell 502-625-1293

• • • • • • • • • • • • • • • • • • • • • •

WDJX-FM
502-625-1220
www.wdjx.com
Contact: Tom Ulmer
tulmer@mainlinelouisville.com
Cell 502-625-1228

• • • • • • • • • • • • • • • • • • • • • •
Main Line Broadcasting, LLC
502-625-1220
www.wdjx.com; www.b96jams.com; www.1013online.com; www.
themaxfm.com; www.wlrs.com
Contact: Dale Schaefer
dschaefer@mainlinelouisville.com
Cell 502-625-1220
Mission Statement:To strive for excellence in programming, sales, promotions,
technical, finance and all other aspects of the radio business.
Products & Services Offered: Radio Broadcasting on 5 Radio Stations:
99.7 WDJX-FM 96.5 WGZB-FM 101.3 WMJM-FM 102.3 WXMA-FM 105.1
WLRS-FM
• • • • • • • • • • • • • • • • • • • • • •
WDRB TV - WMYO-TV
Mr. Bill Lamb, President/General Manager
624 West Muhammad Ali Boulevard Independence Square
(502) 562-5741
• • • • • • • • • • • • • • • • • • • • • •
WHAS-11
Mr. Mark Pimentel, President/General Manager
520 West Chestnut Street
(502) 582-7711
• • • • • • • • • • • • • • • • • • • • • •
WLKY Channel 32 - CBS
Mr. Glenn Haygood, President/General Manager
1918 Mellwood Avenue
(502) 893-3671
m e d i a

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