To increase the speed and reduce the cost of innovation, organizations of all sizes are tapping external sources of research and talent. But these relationships are expensive. Whinot provides a proven process and web platform for SMB’s to access relevant solutions and flexible talent to help improve their supply chain and operations. Whinot also provides a marketplace for freelancers to sell or share existing solutions and find new consulting opportunities. Whinot is redesigning the way businesses access external talent.

1. redesigning the way businesses access external talent. Kyle Hawke kyle@whinot.com 540.421.1659 Ben Baran ben@whinot.com 704.654.8433

2. Whinot is at the intersection of three business trends. Flexible labor Freelancing Crowdsourcing

3. is a … platform that connects A Community of Freelance Consultants Small-Medium Business (SMB) Managers

4. Whinot applies the principles of crowdsourcing to the typical fee-based management consulting model. Build a freelance consultant community Target SMB’s with ops/org issues Key Revenue Generator Whinot innovation consultants craft a “challenge” – metrics, objective, etc. Broadcast challenge to freelance community … get specific responses Control response quality Facilitate fee-based engagements Return net margins to freelance community

5. Whinot has four revenue streams. Innovation Consulting Challenge Fees Contract Markups Solution Sales Year 3 2010

6. The Whinot business model captures an opportunity in both the SMB manager and freelance consultant markets. SMB Managers Freelance Consultants and Opportunity: It’s the “age of going solo” Opportunity: Need flexible expertise Increased outsourcing Market: 30% of 30M US SMBs will use contract labor in 2010 Market: 400K small management consulting firms in US

7. A number of crowdsourcing business models exist, typically differentiated based on function or activity focus. SoftwareDevelopment Professional & Administrative GraphicDesign Math & Sciences

8. Whinot is differentiated from the competition on three aspects of the business model. Management focus … Collaborative … not Competitive Mid-market price point & experience …

9. Whinot expects to turn a profit in 2012 at a forecast of 70 challenges and 12,000 consultants on the platform.

10. Whinot needs $800K to reach positive cash flow in 2012; the majority of this will pay developer contracts/salaries. Note: $18K invested to date 1 tech manager 3 developers 2 testers @$78k weighted avg.

12. Innovation Consultants: Craft challenges, business development

14. Thank you for your time. redesigning the way businesses access external talent. Ben Baran ben@whinot.com 704.654.8433 Kyle Hawke kyle@whinot.com 540.421.1659

15. Whinot expects to turn a profit in 2012 at a forecast of 70 challenges and 12,000 consultants on the platform.

19. Solutions exchangeToday Time

21. Banks

23. Industry groups

25. Freelancing in general is growing every year.