WebRTC is a new technology being developed that allows direct communications between two browsers. In this webinar, the opportunity that WebRTC represents to the telecommunications market is explored and the technology considerations are highlighted.

1. HOW NETWORK OPERATORS
CAN MONETIZE THE DISRUPTION
Moderator: Erik K. Linask,
Group Editorial Director, TMCnet
Greg Collins,
Founder and Principal Analyst,
Exact Ventures
Ken Workun,
Director of Solutions Marketing,
GENBAND
Dr. Natasha Tamaskar,
Vice President, Global Strategic Solutions,
GENBAND
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2. Greg Collins
Founder & Principal Analyst
Exact Ventures
Twitter: @exactventures
greg@exactventures.com
www.exactventures.com

3. WebRTC Introduction
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• Standard real-time voice and video functionality,
embedded in Internet browsers will cause a ‘gradual
disruption’ in operator business models
• Opening real-time voice and video communications to
massive, entrepreneurial web community will create
business models (and competition) unknown today
• Risks and Uncertainties
 Standardization and fragmentation
 Mobile timeline and battery life
 Over-hyping

4. WebRTC Browser Installed Base
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0
2
4
6
EnabledBrowsersinBillions
Fixed
(Desktop/Laptop)
Mobile
(Smartphone/Tablet)

5. Operator Business Models
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• WebRTC will hasten decline in traditional voice and
video services
• Operators will need to focus on advanced telecom
services leveraging WebRTC
 Signaling (IMS, etc.) and service creation
• Integration and Enablement Services
 Vertical markets
 Call Centers and Contact Centers
 Customer Support Applications

6. Leverage Subscriber Identity
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• Operators will have opportunity to leverage their
relationship with their subscribers to browser-based
communications
• Consumer and business identities (phone numbers,
email addresses, etc.) can be associated with
WebRTC-based OTT-like services
• Potential interoperability between “Walled gardens”
 Skype, WhatsApp, Facetime, LinkedIn, Facebook,
Twitter, Google+, etc.

7. Competing Ecosystems
Drive Need for Interoperability
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• Google
Chrome, Google Talk, Google+, YouTube, Android
• Microsoft
Internet Explorer, Skype, Lync, Windows 8, Yammer, Xbox
• Apple
Safari, Facetime , iMessage, iOS, AppleTV
• Telco/Wireless
AT&T, Comcast, Verizon, Vodafone, NTT, etc.
• Over-the-top (OTT)
Facebook, Twitter, LinkedIn, Netflix, etc.

8. WebRTC Gateways
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• Provide signaling, protocol translation, and transcoding
services for WebRTC-based sessions
• Important for operators today to prepare their networks
(and business models) for WebRTC
• Market for WebRTC Gateways (revenues) will begin in
2014-15 and then hit an inflection point after ~1-2 years
as business models mature and wireless traffic and
sessions begin to ramp

9. WebRTC Gateway
Forecast Comparison
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CumulativeRevenuein$Billions
Session Border
Controller
WebRTC
Gateways

10. WebRTC Gateway Forecast Report
Coming Soon!
www.exactventures.com

11. WebRTC and the
Network Operator
Ken Workun,
Director of Solutions Marketing,
GENBAND

12. 1212
WebRTC and the Network Operator
FRIEND? OR FOE?

13. 1313
Video
Streaming
Messaging
Bringing Real Time Communications to the Web
OS Specific Applications Embedded directly onto web pages

14. 1414
“Webification” of the Operator Network
Voice, Video, IM
and Presence
Standalone Clients

15. 1515
Out of Region
Mobile-only augmentation
“One Number”
Craigslist
Personals
Extending the Service Reach

16. 1616
Reduces Friction
• Time to Market
• Capital Expense
• Operational Expense
• Portal Stickiness
•No clients
•No plug-ins
•BYOD
•Upgrade-free

17. 1717
Empowers the subscribers to more
meaningfully connect
 Emphasis on Usability
 Long tail services
 Vertical Market Solutions
A New Storefront
 Limited Ability to Sell Additional Services
 Doesn’t Understand Your Needs
 Your Friends Aren’t There

18. 1818
The result …
Immersive, Immediate, Easy

19. 1919
 Connecting the Conversation
• Identity, security, persona
 What You Are Doing
• Gaming, shopping, browsing
 What Are Your Goals?
• Need a taxi
• Need product support
• Selling a bike, buying a car
Selling Value
Direct Revenue
Monetizing Information
Indirect Revenue
 Moving Call Origination /
Termination onto the Web
• Unlocks new analytics
• Tracking advertising success
 Dunbar’s Number
The Telephone Network is the world’s largest
social network … it just needs to be better at itfacebook
Expands Subscriber Base, Increases ARPU

20. 2020
The Caveat … Web is Different Than Telecom
 Speed of Change is embraced over stability
 HTML5 enables “long tail” services that can be tested, tweaked and re-launched
within days/weeks – not months/years
 Facebook – New code changes are pushed regularly
 Products, Applications, Interfaces, Deployments – all must react RAPIDLY
API Change
Bug Fix
Release History
Think Big, Start Small, Move Fast

21. Technology
Considerations
Dr. Natasha Tamaskar,
Vice President,
Global Strategic Solutions,
GENBAND

22. 2222
WebRTC Media “Normal” Media
Codecs
Security
NAT
Transport RTP
Data
WebRTC Objectives Different than Telecom Standards;
Aim – Telco Grade Experiences at a Low Transport Cost

23. 2323
WebRTC Gateway
Signaling Interworking Transcoding Security and NAT Traversal
Addressing, Identity and Federation HTML5 / WebRTC Clients
Vertical AppsBilling and Analytics
WebTelecom
H.264
Web RTC
Gateway

24. 2424
Media Consideration - Transcoding
Telecom
Architecture must support Scale, Flexibility,
Deployment Options, Speed of Deployment
Web
Transcoding

25. 2525
A Transcoding Application
H.264
Web RTC
Gateway
Enterprise or Carrier
Video Conferencing Web End Point
VP8H.264
Extending Carrier or Enterprise Videoconferencing to the Web

26. 2626
SIP or REST Methodology?
H.264
Web RTC
Gateway
SIP?
REST?
WebRTC - Application First and Communication Second

27. 2727
SPiDR WebRTC Gateway
IMS / NGN / VoIP
Network
RESTAPIS
SIP
To the Service Provider Network:
Looks like a traditional SIP Client
To the End User:
Viewed like a communication
services web page
To the Application Developer:
Provides open web APIs for embedding
communications into their solutions
SPiDR Unlocks New Business Opportunities
Internet
Telecom Web

28. 2828
Conclusion
Web RTC
Gateway
Sooner and Bigger
Exploit the Phone
Number, huge
opportunity
Compete in new markets
with compelling,
profitable services
WebRTC
Service
Providers
Business &
Enterprise
Reduced investment,
simplified business
processes
OpEx & CapEx

29. Thank You!
If you would like more
information, please contact
us at:
Greg Collins
(M) +1 650 483 6626
greg@exactventures.com
Ken Workun
(M) +1 613 799 3979
ken.workun@genband.com
Natasha Tamaskar
(M) +1 978-697-9525
Natasha.Tamaskar@genband.com