1 Naild Digital Marketing Overview Web (2)
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1 of 2 Delivered to NAILD Convention 2012 in West Palm Beach at National PGA Resort
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1 Naild Digital Marketing Overview Web (2)
- 1. DESIGN MARKETING TECHNOLOGY Social Media An Executive Overview
- 2. About
- 3. The Evolution of Marketing Channels Courtesy of Exact Target
- 4. Search Optimization Paid Advertising Email Campaigns Solid Hosting Google Analytics Mobile Strategy Great Website Social Marketing Pillars of Success
- 5. Elements of Digital Marketing Search Marketing – “Sugar Free Gifts” PPC SEO
- 6. Google SEO Regional Example Search Marketing – “HVAC Winston Salem” PPC SEO
- 7. Elements of Digital Marketing Paid Placement
- 8. Elements of Digital Marketing Email Marketing
- 9. Elements of Digital Marketing • SMS text message marketing Mobile Marketing • Mobile website strategy • Mobile friendly design • Mobile platform
- 11. DESIGN MARKETING TECHNOLOGY
- 12. “revolution” Understanding & embracing social network marketing is mission critical. Video: Social Media Revolution.mp4
- 13. Revolutionary Marketing Advertising Social Media •Push •Permission •Announce •Conversation •Authoritative •Opinion •Convince •Sharing •Control the Brand •Evolve the Brand •Sell •Incentive •Invasive •Invitational •Directive •Grass Roots
- 14. Impact of Social Media Note that social media sources score HIGHER than a company’s own web site when considering what influences the buying process.
- 15. Impact of Social Media • Social Media is growing very fast in small, mid and large size firms • Every company should have it as part of their marketing strategy (even if just a small part) • Social media strategies provide better results than other web marketing strategies you may already be using (especially SEO)
- 16. Digital Marketing - Barriers to Success • Staff lacks knowledge of digital marketing 3 (or knows the pieces, but not how they fit together) 4 Staff lacks time “for one more thing” • • Management lacks understanding of digital 2 marketing & appreciation of benefits to bottom line 1 Management has HUGE fear of loosing control • • Absence overall of a Digital Marketing Strategy 5
- 17. All of these barriers to success are VERY fixable ! You’ve just started that process.
- 18. DESIGN MARKETING TECHNOLOGY Questions
- 19. Stay In Touch Twitter.com/WilliamsKim linkedin.com/in/kimevanswilliams