Wiesbaden Tekom.

1. The
story

2. Publishing Platform for Service
Documentation

15. People
’
Didnt Know
how to use our product.

16. We
Wrote repair
six laptop
manuals

17. Gorgeous glossy photo manuals. Just $15
each.
(Crickets)

18. Backup Plan:
put the content online for free.

19. Our web traffic
Exploded

20. We are building an online community of
people sharing repair know-how.
We will make it:
Easy for anyone to share repair knowledge
Simple for people to fix their devices

21. Now, iFixit.com hosts repair manuals
numbering in the
Thousands

23. Millions
of people use
iFixit to fix their
own things

24. Our Story:
• Largest collection of free repair manuals
online
• Inc 5000 “Fastest Growing Company”
Past 4 years
• One of the largest Apple parts suppliers in
the world
• No advertising — our content is our
marketing

25. Lets Partner with
‘ to build the free repair
Students
manual.

26. We needed an industrial-strength
service documentation publishing
tool.
Nothing close.
came

27. WeBuilt it
Step-by-step
instructions
Community authoring
Prerequisite chains
Crazy scalability

28. The How-To Publishing Platform

29. Browser
Edit directly in the

30. Intuitive
Navigation

31. The best instructions are
Visual

32. Engaging
Comments

34. Repair Anywhere

35. Now, people can follow along in
The Field

36. Teach people to do
Amazing
Things

37. Love
...and they will
You

40. Electronics go
Everywhere
Repair manuals should,
too.

50. Help!
Your users want
to

51. Edit
What if everything had an button?

52. Text
Documents
Should get better over time.

53. Never stop
Evolving

54. A Stati Dyin
document is a document.

55. Crowd-Sourced
Created and edited by enthusi

57. Learn more
Fix something!
iFixit.com
Make your manuals visual
Dozuki.com

60. Engaging
Content draw prospects in.
Content will

61. Encouraging
Participation
Contribution
&
will keep them coming back for
more.

62. Facilitate
Community.
Help
Enable customers to other customers.

63. Users ask
Questions
Users submit
Answers

65. Roll the Credits.
• http://creativecakesandcrochet.blogspot.com/2010/09/waaaaaaall-e-eve-eeeeve.html
• Rob & Lisa Meehan http://www.fotopedia.com/items/flickr-2015073450
• http://farm5.staticflickr.com/4148/5153539112_85c4a203e7_b.jpg
• http://www.bigsby.com/vibe/products/vibratos/bigsby-b5/
• Cafe racer: DiscoveryTV
• http://poetryblogroll.blogspot.com/2010/11/poets-united-anthology-discussion.html
• http://img.alibaba.com/wsphoto/v0/460728677/Free-shipping-Powerboard-for-Acer-3680.jpg
• http://www.brookemcglothlin.com/wp-content/uploads/2011/11/chalkboard.jpg
• http://blog.pestdefense.com/files/2011/08/Cricket.jpg
• http://mirrors.creativecommons.org/google-20061026/cc-logo.png
• http://blog.archive.org/wp-content/uploads/2011/05/ialogo.png
• http://mobile.github.com/img/github_logo.png
• http://blog.ninemultimedia.com/wp-content/uploads/2010/07/oldspice2.png