November 14, 2012, Social Media Pittsburgh Seminar with Katie Vojtko: Understand how to prepare, act, and measure in social media. Overview of appropriate metrics to both understand your network and report on your activity. Know what data to look for and when to tweak your posts for maximum effectiveness.

1. Pinpoint, Prepare, &
Perform
With Social Media Analytics and Measurement
@katievojtko | hello@katievojtko.com | katievojtko.com

2. Over the Next 45 Minutes, We'll Cover:
Insights -- How you can better plan and tailor
your activity for the audience you're attempting
to reach.
Content Development -- Strategize your
content and voice to meet your audience
Measurement -- Identifying tools and
resources to help you measure your reach and
improve

3. Social Media
gChat

4. Pinpoint -- #1 Don't Be Blind.
1. Understand your audience
2. Familiarize yourself with the culture and
standards of the network:
○ Information based vs Opinion/Thought based
○ Regular "RTs"
○ Conversational tone?
○ Mentions, credit, and #FF?
3. Know the influential people within your
network

5. Pinpoint -- #2 Identify Your Platforms
You Can't Do It All :-)

6. Pinpoint -- #3 Know Your Voice

7. Pinpoint -- #3 Know Your Voice
My Advice:
Identify the main themes and
topics that you plan to
consistently talk about. Of
those topics, 80% of your
social media activity should
convey YOUR BRAND.

8. Tools to Help Pinpoint -- SocialBro

9. Tools to Help Pinpoint -- SocialMention

10. Preparation...
...isn't a one-time deal.
It takes continued awareness and mindfulness
about the voice, content, and personality that
you're sharing with the world.

11. Preparation -- #1 Plan Ahead

12. Preparation -- #2 Keep Lists

13. Preparation --
#3 Organize and
Discover
Use tools like:
Twitter Lists
Google+ Circles
Facebook Privacy Lists

14. Preparation -- #4 Educate Yourself
Don't be left in the dust by not knowing
what's happening the world. Use email,
blogs, news sites, journalists, and authoritative
accounts to keep up with news in your industry.

15. Part III -- Perform

16. Perform -- Tip #1
Provide useful information that's related to your
brand, company, work, expertise, interests, etc.
Don't diverge too much - your followers may
become confused or frustrated by your clutter.

17. Perform -- Tip #2
Post Regularly.
Decide what's right for you and your audience.
DO NOT: Post irregularly or rarely (less than
once a week).

18. Perform -- Tip #3
Remember, everyone likes a laugh.

19. Perform -- Tip #4
Get people thinking. Provide insight.
Spark a conversation. Make people feel good.
See it in action:
Emily Levenson
(@emilylevenson)
does a fantastic job
with this technique.

20. Perform -- Tip #5
Be helpful and responsive
This tip applies to both
individuals and companies -
reply to mentions, answer
questions -- BE SOCIAL

21. Putting It All Together -- How to
Determine Your Success
Want to stay relevant? Trusted? Useful?
Use the following metrics to ensure that you
stay on track:

22. Here's the data that I care about...
● Click Count
● Mention & RT Count
● What links and topics are most engaging
● If day/time affected engagement
● Time spent on website
● Influencers who follow/mention/RT

23. Buffer (website & plugin/extension)
bufferapp.com

24. Buffer (Again)

25. Hootsuite

26. Google Analytics -- Social

27. Facebook Insights

28. Bitly (website & plugin/extension)

29. RECAP:
Start : Understand your goals and purpose on
social media. Know what platforms make sense
(you can't do them all!).
Make it Happen : Develop a voice, follow
influential accounts, plan for regular posting.
Measure : Know what's working and what isn't.
Tweak and adjust (you'll have to often).

30. @katievojtko | hello@katievojtko.com | katievojtko.com