Shoppers Stop emerged as a major Indian retailer in the 1990s by first targeting men's shopping and later expanding to women's, children's, and home accessory sections. It disrupted retail conventions by creating an "un-retail" brand with a unique shopping experience. Over time, Shoppers Stop enhanced customers' in-store experience through various services and departments while also innovating its advertising, promotion, and branding strategies to further engage customers.

1. Shoppers Stop Emergence of a Giant Retailer

2. Shoppers stop –The Men shopping destination 1991 Then …

3. 1992 - 94 Expanding the horizon … then Women wear children's section apparel accessories & jewelry Then …

4. Disrupting the Retail Brand Convention An ‘Un-Retail’ Brand … then Then …

5. The customers then had The ultimate shopping experience Then …

6. … and a unique brand promise Then …

7. Defying Advertising Conventions … then Fashion in BLACK and white Then …

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13. Disrupting Retail Promotion Norms Infusing excitement International experience … then

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19. ‘ Moods’ Connecting experience with merchandise … then Back in 2000

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24. 'If it’s on your mind, its on our shelves’ Heightening the movement from the retail space to mind space … then

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29. NOW!

30. NOW!

31. Shoppers Stop Ltd Corporate Campaign Pre IPO Buzz Shoppers’ Stop – the brand TO Shopper’s Stop – The corporate NOW! Then in 2004

32. Make Over because Experience no longer meant International shopping environment

33. Brand Campaign Year 2005

34. Coffee shops designer wear , bookstore Habibs Color Studio, Nail Bar new dimension to Shopping And the emotional rub off Going beyond Experience

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38. The BRAND TRANSITION 2006

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