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Global Products
Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Standardization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drawbacks of Standardization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extent of Standardization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors Favoring Localization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pitfalls of Standardization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Insufficient Market Research ,[object Object],[object Object],[object Object]
Over-Standardization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rigid Implementation ,[object Object],[object Object],[object Object]
Narrow Vision ,[object Object],[object Object],[object Object]
Poor Follow-up ,[object Object],[object Object],[object Object]
Challenges of Global Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Globalizing New Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Product Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speed of Diffusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Brand Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Global Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Globalization Potential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementing Global Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementing Global Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Global Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Replacing Local Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Counterfeit Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Closing Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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