Presentation on Fikirborsasi.com, Turkey's Leading Social Idea Platform

1. Fikirborsasi.com is Turkey’s leading idea crowdsourcing platform.
Brands and corporations sponsor innovation and marketing challenges
to the Fikirborsasi users who are more than one thousand young creative
minds that develop win-win project ideas for the brands & corporations.
www.fikirborsasi.com

2. How it works
Sponsors Shares Fikirborsasi Users Fikirborsasi Users Play A Sponsor Reviews Sponsor Approves Worthy
Innovation Generate New İdeas Virtual İdea Trading The Top Ideas & Awards The
Challenge To The Challenges Game To Develop And Qualifying Ideas Fikirborsasi Users That
Rank The İdeas Develop Them
www.fikirborsasi.com

3. Example Innovation Challenges
Question: What new services Question: How should Question: What should be
would you like to see at Ford Finansbank better promote its the next momento gift
membership clubs? services? package?
Question: Under what Question: What activities Question: How can Alışveriş
circumstances would you would you like to see at e- Klupleri differentiate itself?
seek assistance over the tohum?
phone?
Question: Create the next Question: What are Turkey’s Question: What product and
Krispy Kreme doughnut. leading green products & service deals should
companies? Firmanya offer?
www.fikirborsasi.com

4. Example Ideas
Spare parts and services
The availability and affordability of spare parts and service differentiates
Question: What are the
top automobile brands from the rest.
main advantages of Ford
vehicles?
Each vehicle is destined to break down. If your automobile brand is
there to support with with available and affordable service and spare
parts when this happens, you can rest assured. With Ford, you are
always secured of good and affordable service and spare parts.
Design & Performance (New EkoBoost engines)
Ford kicked off its new Ford-One Team,One Plan,One Goal strategy in
2009. Its new efficient, high-performance and nature friendly 1.6 liter
EkoBoost engine was the stepping stone of this strategy. This engine
set it apart from the competition at the performance, mileage and nature
friendliness factors.
www.fikirborsasi.com

5. Sponsors Execute Top Ideas
“We gathered new product ideas from “Fikirborsasi helped us develop new projects that we
Fikirborsasi and implemented them.” implemented.”
- Zeynep Dağlı, Momento CEO - Gujan Sen, Firmanya Manager
Question: What should be the next momento Question: What product and service deals should
gift package? Firmanya offer?
Turkey’s leading gift package company Deal provider Firmanya asked Fikirborsasi users new
Momento asked Fikirborsasi users for new gift deal ideas. Firmanya received close to 50 new deal
package ideas. Momento received close to 70 ideas and started offering flowers, hosting and website
new projects and created the new Romance deals from the ideas received.
and Dance gift packages from these ideas.
www.fikirborsasi.com

6. Sponsors Reward Top Fikirborsasi Users
Question: How can Gezisitesi offer you the dream vacation
package?
Reward: Ski Vacation.
Winner: Fikirborsasi user Bakugan’s idea was selected by
sponsor Gezisitesi. His idea was to offer a suprise vacation
package that takes you from your home to a suprise destination
www.fikirborsasi.com

7. Ali Erhat Nalbant Kutlu Kazancı Erdem Ovacik Doğan Akçay
Cengiz Bayram Sadullah Ceran Yusuf Akgündüz Akif Kaya
www.fikirborsasi.com

8. İınnovate with
Fikirborsasi.com
To reach us:
e-mail: info@fikirborsasi.com
telefone: 02122740299
twitter: FikirBorsasi
facebook: facebook.com/FikirBorsasi
www.fikirborsasi.com